The AI Why with Liam Lawson podcast

She Lost Her Job and Built a Business from 2 LinkedIn Posts | Mischa Collins

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Two years ago, Mischa Collins was let go from her marketing manager role at a startup. After months of applying to jobs she was overqualified for and hearing nothing back, she decided to stop playing the victim and take control. She posted about her journey on LinkedIn. It went viral. Then she posted again. That went even more viral. From just two posts, she signed three clients and launched her career as a full-time LinkedIn creator. Today, Mischa has grown to over 50K followers in just 18 months, runs a ghostwriting agency, coaches founders on personal branding, and is currently living in a "LinkedIn Influencer House" in Mexico with business partners Corey Blumenfeld and Charlie Hills. In this conversation with Liam, she breaks down exactly what's working on LinkedIn right now, why the algorithm has shifted more in the past month than in her entire time posting, and the specific content formats (infographics and cheat sheets) that are massively outperforming everything else. She also shares the real numbers behind her content: how a single post with a text overlay hit 80,000 impressions while the same post without one got just 5,000. Key Topics Covered How getting fired became the best thing that ever happened to her career Going from fashion to tech sales to full-time LinkedIn creator The 2 LinkedIn posts that went viral and signed her first 3 clients Growing from 0 to 50K LinkedIn followers in 18 months Why the LinkedIn algorithm has shifted more in the past month than ever before Dwell time: the metric that matters most on LinkedIn right now Infographics vs lifestyle images: 80K impressions vs 5K from the same creator How to run a ghostwriting agency and what clients actually need Brand partnerships on LinkedIn: what makes a good campaign vs a bad one Platform dependence: why relying on one social platform is risky The "LinkedIn Influencer House" in Mexico with Corey Blumenfeld and Charlie Hills Building a personal brand while staying authentic Why rock bottom is the best place to build from Episode Timestamps 00:01 - Introduction and the LinkedIn Influencer House in Mexico 02:01 - Origin story: fashion to tech sales to LinkedIn 03:33 - How LinkedIn content landed her marketing manager role 05:02 - Getting let go and the two months of rejection 05:49 - The viral LinkedIn post that launched her solo career 08:00 - Growing to 50K followers: what worked 15:07 - What's working on LinkedIn right now (algorithm shift) 16:36 - The 80K vs 5K impressions experiment 17:41 - AI's impact on LinkedIn content creation 22:00 - Building a ghostwriting agency 27:00 - Niche vs expanding your content topics 31:55 - Platform dependence and branching to Instagram/TikTok 36:00 - The creator economy on LinkedIn 40:00 - Revenue streams: brand deals, coaching, ghostwriting, cohorts 47:03 - Breaking down her income sources 50:00 - Helping brands run better LinkedIn creator campaigns 55:00 - The future of personal branding 01:00:00 - Building a life on your own terms 01:10:34 - Why you don't need to stay in your lane 01:11:06 - Where to find Mischa Mischa's Socials: LinkedIn — https://www.linkedin.com/in/mischacollins/ Instagram — @mischabuildsbrands Partner Links Book Enterprise Training — https://www.upscaile.com/ Subscribe to our free newsletter — https://www.theaireport.ai/subscribe Get free AI resources: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices

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