I interview seasoned marketing practitioners from in and outside the world of B2B SaaS & marketing savvy founders of B2B SaaS Startups to uncover practitioner level insights. I publish new interviews 1x week and solo episodes 1-3 times a week. For Marketing Leaders episodes share frameworks, tactics, and strategies from channel experts. For Marketing Teams episodes will show you how to drive revenue. For Executive Leaders episodes will teach you how to better align and work with your marketing leader.
#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months
57:23On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.
#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups
16:29After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing
#54 Roger Dooley - Forbes CMO Council - On Neuromarketing to Grow Traffic to 3 Million Unique Visitors/Month
58:46On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month. He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy.