#390 Ken Ruoff and Jean Linscott, Authors of What is the Goal? The Truth About the Youth Sports Industry

Anson Dorrance recently stepped down as Head Coach the University of North Carolina Women’s Soccer program. In his career spanning 1979-2024, he won over 1100 games, 21 NCAA Championships, 7x NCAA Coach of the Year awards, 12 ACC Coach of the Year Awards, and even one NCAA Men's Coach of the Year award. He also led the US Women’s National Team to the 1991 World Cup Championship. He has published 3 books (Vision of a Champion, The Man Watching, and Training Soccer Champions) and has a wonderful podcast where he interviews the best of the best, the Vision of a Champion Podcast:  https://ansondorrancesoccer.com/podcast/ While we spoke today, we all decided this would be a two part interview, so today we recorded part 1. We took a deep dive into his decision to retire as head coach, staying on as the third assistant this season and the new responsibilities it comes with, and then pivoted to self-awareness. His insight into helping players and programs to succeed was incredible, and we dove deep into the importance of getting everyones personal narrative and the team narrative to the truth, to reality, and away from excuses. Even coaches! Get ready to take some notes! THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

This week on the podcast, we dive into the qualities of an exceptional youth sports experience with Mike Kelleher and Derek Broadley of Charleston SC in South Carolina. We discuss the importance of vision and core principles, the need for a curriculum that coaches of all abilities can implement, how to get buy in from coaches who do not want to follow the club plan, engaging parents, and the importance of high quality player evaluations and effective feedback.  Mike Keller is the CEO of Charleston SC, and previous president of the Charleston Battery of the USL. He spent years working in the English Premier League helping to revamp the Academy system for elite youth players, and spent years as the CEO of Global Image Sports where he oversaw the West Ham United International Academy in addition to working with thirteen professional football clubs including Glasgow Rangers, Chievo Verona, Wolverhampton Wanderers and FC Utrecht. Derek Broadley is the Technical Director for Charleston SC, and former Technical Director fo the Bermuda FA, where he introduced a National Academy program and restructured the country's leagues at all levels from youth through senior. While under Broadley's leadership, Bermuda rose 36 places in the FIFA World Rankings. Prior to that he was the Academy Director of Crystal Palace in London, England from 1999 to 2003. As Academy Director, Broadley developed and implemented coaching programs for youth players ages 9 through 21. He was instrumental in determining the Club's policy on tactics and implementing those tactics throughout all age levels.  Learn more at https://chssoccerclub.com/ THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

Ashton Eaton is a 2x Olympic Gold Medalist (2012 and 2016) and a 5x World indoor and outdoor champion in the decathlon. He was the former world record holder in the decathlon and still holds the world record for the heptathlon. At the University of Oregon, he was a 5x NCAA champion and all American. Yet he grew up in Central Oregon a multi-sport athlete who only learned about the decathlon as a senior in high school when he was considering going to play Division III college football. Gabriel Castaño is a graduate of Penn State University and a 2x Mexican Olympic Swimmer in the 50 freestyle (2020 and 2024), and was once ranked as high as 4th in the world in his event. He, too, spent a childhood as a multi-sport athlete, competing mostly in road cycling and mountain biking after watching his father race motorcycles as a child. He began swimming in high school, and joined swim team to be with some friends, yet improved rapidly as he fell in love with the sport, eventually becoming an NCAA swimmer and Olympian. In today’s podcast, John talks to Ashton and Gabo about their multi-sport childhoods, and how their parents and coaches allowed them to develop ownership, enjoyment, and the intrinsic motivation to compete and improve. They speak about their love of competing, and how the skills they developed as athletes translate into their lives after being a professional athlete. So many athletes are scared of this transition, and think that they do not have the skills to go into the corporate world, but Ashton and Gabo share how important it is to use the discipline and drive they learned as athletes to first explore and find your next passion, and then become a coachable employee, seeking feedback and improvement on your journey. It is a great conversation! THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

It is hard to believe but we have reached episode 400 of the Way of Champions Podcast, and we wanted an incredible guest to celebrate this momentous occasion. Enter Phil Jackson, a 2x NBA Champion as a player with the NY Knicks and an 11x NBA Champion coach with the Chicago Bulls and LA Lakers. He coached all time greats such as Michal Jordan, Scottie Pippen, Kobe Bryant and Shaq, was one of the first coaches to bring meditation and mindfulness practices into professional sports, and so much more. In our conversation today, recorded for the 2023 Way of Champions Conference, Phil tells us about his storied coaching career, getting star players to buy into the team culture, coaching challenging individuals such as Dennis Rodman, lessons learned from Vince Lombardi, and more. It is a masterclass of coaching. Enjoy. THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences  

Acacia Walker-Weinstein joins us this week on the Way of Champions, continuing our October run of champion coaches. Walker is the Head Women's Lacrosse coach at Boston College, the 2024 NCAA Champions. As either a player or coach, Walker has participated in 20 of the last 21 NCAA Tournaments and was a part of Northwestern’s three consecutive NCAA titles from 2006-08 as an assistant coach. Since becoming head coach in 2012, she has led BC to 7 final fours, national titles in '24 and '21, three ACC regular-season titles and two ACC championships. She has coached three Terwaaraton Award winners, 35 All Americans and is a 2x IWLCA National Coach of the Year.  In this incredible conversation from the 2022 Online Way of Champions Conference, Walker discusses here 2021 National Title run, her philosophy on player recruitment and team culture, how she implements the Way of Champions methodology from her time working with Jerry, and so much more. There is so much gold here so get ready to take notes.  THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

In the world of swimming, you would be hard pressed to find a coach whose resume matches that of American Swim Coaches Association Hall of Famer Frank Busch. As a collegiate coach at The University of Arizona, his teams won 2 NCAA Championships and his swimmers won a combined 80 individual and relay national championships. He was a 6x NCAA coach of the year and 11x Pac 12 coach of the year. He retired from Arizona in 2011 and became an assistant coach for Team USA for the 2004 and 2008 Olympics, and then National Team Director for the 2012 and 2016 games. During those two games, his swimmers won 64 medals, including 33 golds, as he oversaw swimmers such as Michael Phelps and Katie Ledecky.  Frank and John met at a swimming conference in Mexico City in Fall 2024 and had so many great conversations that they decided to record their thoughts on leadership, the importance of team dynamics in individual sports,  the importance of team values, being a truth teller, and developing people and not simply athletes. Enjoy, and apologies for John's bad audio.  THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book NEW WOC MASTERMIND AND CERTIFICATION PROGRAM IS SOLD OUT! Our 2025 Mastermind and Certification Program is sold out, but we do have a waitlist as well as a collection of coaches who are interested in being part of our next cohort. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in joining the waitlist or being the first to know when we offer another program, you can do so by clicking here and adding your name and email to the list. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences  

Roy Williams served as the men's head coach for the North Carolina Tar Heels for 18 seasons and the Kansas Jayhawks for 15 seasons. With a total of 903 wins, Williams took his teams to nine Final Fours in his careers at Kansas and North Carolina and won 3 NCAA Championships at UNC. Williams is the fifth NCAA Men's Division I head coach to reach 900 wins, and reached the mark in fewer games than any other head coach with 900+ wins. He is the only coach in NCAA history to have led two different programs to at least four Final Fours each, and the only basketball coach in NCAA history to have 400 or more victories at two NCAA Division I schools. He is also 14th all-time in the NCAA in win percentage among men's college basketball coaches. He was inducted into the College Basketball Hall of Fame in 2006 and the Basketball Hall of Fame in 2007. Williams started his college coaching career at North Carolina as an assistant coach for Dean Smith in 1978. Four years later, North Carolina won the national championship. After ten years as Smith's assistant, Williams became head coach at defending national champion Kansas, in 1988, taking them to 14 consecutive NCAA tournaments, four Final Four appearances, two national championship game appearances, collecting an .805 winning percentage, and winning nine conference titles. In 2003, Williams left Kansas to return to his alma mater North Carolina, replacing Matt Doherty as head coach of the Tar Heels. In an 18-year period at North Carolina, Williams won three national championships, reached a total of five Final Fours, finished first in the Atlantic Coast Conference regular-season standings nine times, won three ACC tournament championships, one AP National Coach of the Year award, and two ACC Coach of the Year awards.  Our conversation today is one of our best ever on this podcast, as Coach Williams discusses the most important mentors in his life, his philosophy of coaching and building relationships, and what comes across most is his authenticity, vulnerability, curiosity, and honesty in discussing his storied career. Get out a pen and paper for this one.  THE CHAMPION SPORTS PARENT IS AVAILABLE ON AMAZON!! WE ARE LIVE! This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book NEW WOC MASTERMIND AND CERTIFICATION PROGRAM OPEN OCTOBER 6 On October 6 John and Jerry will host an informational Zoom and open registration for the 2025 Mastermind and Certification Program. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in learning more, you can do so by clicking here and adding your name and email to the list. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences  

In this weeks episode, John and Jerry discuss their brand new book The Champion Sports Parent: Practical Wisdom for Raising Confident, Competitive, Mentally Tough Athletes. They wrote this book as a companion to last year's The Champion Teammate, so that parents can best support their children along their athletic journey. Many parents have grown frustrated by the youth sports industrial complex and want to know how to create an exceptional sporting journey for your athletes. They have you heard about concepts such as confidence, mental toughness, and competitiveness, but are not quite sure how to help their athletic child develop these important character traits, while overcoming adversity and the inevitable ups and downs of playing sports. This book is the culmination of their decades of working with Olympians, World Champions, All-Americans, and over 100 championship teams. They have interviewed some of the world's top athletes, coaches, and authors on this podcast, conducted hundreds of workshops for coaches, parents and sports organizations across the globe, and helped their own children become successful competitive athletes. Today John and Jerry discuss some of the highlights of the book, why they wrote it, and share some of their favorite chapters.  THE CHAMPION SPORTS PARENT IS AVAILABLE FOR PREORDER! Release date is October 1, but we are taking preorders now and hopefully getting you the book before it is available for the public. This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! Use this Amazon link to order the book NEW WOC MASTERMIND AND CERTIFICATION PROGRAM OPEN OCTOBER 6 On October 6 John and Jerry will host an informational Zoom and open registration for the 2025 Mastermind and Certification Program. If you want to take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in learning more, you can do so by clicking here and adding your name and email to the list.  PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

In this replay from 2019, John talks with Ted Kroeten (@Joyofthepeople), founder of Joy of the People, a free play soccer program in Minnesota. Kroeten leads the way in rethinking and delivering player development always championing kids and possibilities based on his experienced, dedicated, and innovative soccer career. Joy of the People’s mission statement provides a clear idea of what they’re attempting to provide:   To support the idea of play as an important part of a child’s development, to build small soccer spaces for kids to play, to serve disadvantaged youth, and to build community spirit.   Here are some highlights from the Podcast: What happened when free play was introduced into practice? How does the now defunct idea of “10,000 hours” play into free play and increasing performance? An amazing story of a soccer club famed for youth player development, with numerous expensive player transfers, yet they sign their players after the age of 16  The younger teams get beat in competition, but how does it work out when they get older? There is a time for structure, when is that time? What is going on with the athlete that did not grow up in the academy setting but blows away those who grew up in the deliberate practice environment? How can you add free play into your performance development practice plan? What are “kid micro-clubs”?     Connect with Ted Kroeten Website:  www.joyofthepeople.org Email: [email protected] Twitter: @JOYofthePEOPLE LinkedIn: https://www.linkedin.com/in/ted-kroeten-3114a27/   Resources Mentioned  Article on Dynamo Zagreb Academy Range: Why Generalists Triumph in a Specialized World, by David Epstein [book] The debate between Epstein and Gladwell [video] Explorations in Language Acquisition and Use, by Stephen Krashen [book] How to Become a Transformational Coach with Jean Cote, World-Renowned Expert in Youth Sports and Coach Development [podcast]   OUR NEW BOOK IS AVAILABLE FOR PREORDER! Jerry and John are so excited about their new book together The Champion Sports Parent: Practical Wisdom for Raising Confident, Competitive, Mentally Tough Athletes. Release date is October 1, but we are taking preorders now and hopefully getting you the book before it is available for the public. This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! NEW WOC MASTERMIND AND CERTIFICATION PROGRAM As you may have heard, we decided to cancel our 2024 Way of Champions Conference, which opens up the opportunity for us to begin a year long mastermind and coach certification program in the Way of Champions and CTGP materials. If you want to simply take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in learning more, you can do so by clicking here and adding your name and email to the list. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences

Juwan Brescacin (@jbrescacinjones82) is a former collegiate football player at Northern Illinois University and the 15th overall Canadian Football League draft pick in 2016. He played 8 years professionally in Canada, winning two Grey Cups (2018 and 2022) before retiring and founding the High Point Athletes Foundation. Today he is pursuing a masters in psychology while mentoring young athletes and teaching them the mental and physical skills needed to exceed on and off the field. In our chat today, we discuss Juwan's athletic journey, overcoming devastating injuries, being mentored as a young athlete, and winning his final Grey Cup as a senior player helping young players lead the team to victory.  Learn more at https://www.highpointathletes.org/ OUR NEW BOOK IS AVAILABLE FOR PREORDER! Jerry and John are so excited about their new book together The Champion Sports Parent: Practical Wisdom for Raising Confident, Competitive, Mentally Tough Athletes. Release date is October 1, but we are taking preorders now and hopefully getting you the book before it is available for the public. This book is a great compliment to The Champion Teammate, as your parents are a huge part of your culture. Click here to order now or email [email protected] to inquire about bulk book pricing! NEW WOC MASTERMIND AND CERTIFICATION PROGRAM As you may have heard, we decided to cancel our 2024 Way of Champions Conference, which opens up the opportunity for us to begin a year long mastermind and coach certification program in the Way of Champions and CTGP materials. If you want to simply take a deeper dive then ever offered before into your coaching and personal development, or work within your school or club improving coaching or transforming the culture, or you want to hit the road as a speaker and presenter working with teams and youth sports organizations, we will give you the tools and support to do so. We are collecting names who are interested at this moment in learning more, you can do so by clicking here and adding your name and email to the list. PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS! Programs such as UNC soccer and lacrosse, Syracuse lacrosse, Stanford Lacrosse, Middlebury College, Colby College, Rutgers University, and many other champions are using THE CHAMPION TEAMMATE book with their athletes. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John’s author page on Amazon Click here to visit Jerry’s author page on Amazon Please email [email protected] if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  There are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our most popular online courses, a $300 value. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will have access to never before released and bonus material, including: Downloadable transcripts of our best podcasts, so you don’t have to crash your car trying to take notes! A code to get free access to our online course called “Coaching Mastery,” usually a $97 course, plus four other courses worth over $100, all yours for free for becoming a patron. Other special bonus opportunities that come up time to time Access to an online community of coaches like you who are dedicated listeners of the podcast, and will be able to answer your questions and share their coaching experiences