Welcome back friends to our podcast, unlocking your world of creativity, the podcast, where we talk about how to get inspired and how to organize our ideas. And most of all, how to gain the confidence and the connections to launch our creative work out and to the world.
Today we've got a unique set of guests who are gonna talk to us about transformational change and creativity, and how to apply our creativity in whatever creative practitioners might be working on right now.
They are Ian Ziskin and a panel of collaborators, Linda Naiman, Susan Robertson, Kelly Bean, and Karen Jaw-Madson.
Ian leads a group called the consortium for change and has just published a book, The Secret Sauce For Leading Transformational Change
The book is a collaborative effort by Ian and the Consortium for Change. Written by a diverse, and inclusive community of contributors and business experts, The Secret Sauce guides readers through navigating change on an individual, organizational, and societal level. Every essay is unique, ranging from deeply personal challenges like confronting a life-threatening cancer diagnosis to reimagining the organizational and societal impact of a world of work without jobs. Readers will learn concepts and techniques to engage the mind, navigate vulnerable moments, cultivate adaptive leadership, and much more.
Linda Naiman is joining the fourth industrial revolution and going technical, designing, and producing an online on-demand course on creative resilience.
Kelly Bean is the principal of parent strategy partners based in Charlottesville, Virginia, and has been working with organizations and universities on how to integrate learning into everything we do on a daily basis.
Karen Jaw-Madson Has been primarily spending her time between executive coaching and consulting in leadership culture, diversity, talent optimization, and change. She has also been spending a lot of time teaching as well as advising and investing in the startup space and developing a research project at the intersection of DEI and culture.
Susan Robertson is working on her third book, real Cultural Transformation To Change. She is doing a lot of executive coaching on how to get into the C-suite and has a special interest in working with culture change in the healthcare industry.
We opened our discussion with what were some of the underpinnings that he began to explore when we cooked up the idea to put this book together.
- Those leaders who are actually successfully leading sustained transformational change why and what are they doing?
- The second question that we began to explore was a lot of situations where transformational change is not successful. Why do we so often fail? to touch on the broader concept of large-scale transformational change.
We also dove into each author’s sense of what transformational change was as they contributed to the book.
We also started with a bit of a hypothesis or premise that we wanted to explore. Basically, the assumption that all transformation is changed, but is all changed transformational
Linda Naiman: transformation has to do with an evolved state where you go transform from unawareness to awareness or to higher awareness and to create an improved quality.Her contribution to the book has to do with using the arts as a catalyst for transformation in people, and in organizations.
Kelly Bean: She says leaders have to be learners. And if you're a learner, you have every capability and possibility to be a leader. And so in order to do that, you have to practice
Karen Jaw-Madson: To be able to manage changes, you have to be good at change too. You have to be able to
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Claudia Noriega Bernstein, Author of BRIGHTER DAYS
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28:12Claudia is an artist, writer, philanthropist, life coach, mentor, mother, and wife. During her career as a journalist, she has worked for magazines and television in South America and the US, touching on subjects from parenting, forgiveness, and growth to political issues. "Everything I know about love is taught by the people who really never loved me. We strive to be loved… we do… and we hope to be loved back but sometimes what we give is not returned in the same authentic way… so let’s don’t allow this to change our hearts. Let’s learn from it. Keep on spreading love around as love is really all we need," says Claudia.¿Alguna vez te has sentido perdida, confundida, desmotivada?Llevo más de treinta años en un viaje de crecimiento personal. He cambiado la forma en la que como, la forma en que me visto, la forma en que pienso, la forma en que “digiero” las cosas y la forma en que gasto mi dinero, entre otras cosas, porque siempre sentí que todo era parte de convertirme en el Yo auténtico que estaba destinada a ser. Pero la sensación de vacío no desaparecía hasta que decidí buscar la felicidad dentro de mí, reconocer mis dones y apreciar lo que realmente es.En este viaje, he aprendido que todos los días una versión de mí expira. Que me acerco más y más a quien estoy destinada a ser, convirtiéndome en mi verdadero yo. La persona que conociste o pensaste que era, ya no existe, ya que ella es sólo un boceto de la obra maestra que intento ser. También he aprendido que no necesito encogerme para encajar y que ese sentimiento de amor y aceptación debe comenzar conmigo.Tu crecimiento es inminente y no le debes una disculpa a nadie. Aquí estoy compartiendo ejemplos y anécdotas de mi viaje para así mostrarle las lecciones esenciales que he aprendido, algunas historias que amo y memorias inspiradoras de familia, matrimonio, amor y ansiedad.Después de leer este libro:-Tendrás las herramientas que necesitas para evitar que el pasado se repita.-Abrazarás tu poder y visualizarás la vida que deseas.-Finalmente aprenderás cómo ponerte en primer lugar y no permitir que las conversaciones negativas dentro de tu cabeza, te impidan alcanzar tus sueños.-Aprenderás a elegir tu tribu y dejarás ir a las personas tóxicas en tu vida.¡Tu puedes vivir la mejor versión de tu vida! ¡Empieza ahora!Claudia Noriega-BernsteinClaudia es artista, escritora, filántropa, coach de abundancia/vida, mentora, madre y esposa. Durante su carrera como periodista y escritora, ha trabajado para revistas y televisión en el Peru y Estados Unidos, tocando temas desde la crianza positiva, el perdón y el crecimiento emociona, hasta temas políticos y de inmigración. Comenzó su carrera en televisión a los 17 años como actriz de la conocida telenovela Carmin con el personaje de Monica, donde co-protagonizo con el actor Jorge Garcia Bustamante, una de las telenovelas más populares del Peru y que se transmitió en más de 37 paises, así como Zańa y Kerara Marka, produccion filmada en el Cuzco. Participo en importantes campañas publicitarias internacionales como Levi’s entre otras, pero poco despues le encontró el gusto a la producción y a estar detrás de la cámara. A los 21 años y se convirtió en una de las Co-productoras más jóvenes de su país donde escribió un manual que luego se usó para capacitar a otros productores jóvenes. Estudió Arte desde muy joven, desde acrílico y óleo hasta esculturas en piedra. Actualmente esta trabajando en una colección de pinturas que será expuesta en el extrajero el proximo año. También estudio Dirección de Cine y televisión. Después de mudarse a los EE. UU., trabajó como modelo en la Florida y luego se mudo a Las Vegas donde produjo espectáculos musicales en importantes Hoteles del Strip de Las Vegas. Y
Robert Mixon, Major General (US Army Retired), Author of "We're All In"
32:56Welcome back to another interview on Unlocking Your World of Creativity. We had the pleasure and honor to sit down and speak with Major General Robert W. Mixon, Jr. In the US Army, General Mixon commanded the 7th Infantry Division and Fort Carson, Colorado. He has served in executive leadership positions in both for-profit and not-for-profit companies prior to starting his own leadership company, Level Five Associates, in 2014. He is also the co-author of a best-selling book on Amazon, “Cows in the Living Room: Developing an Effective Strategic Plan and Sustaining It” and the author of “We're All In: The Journey to a World-Class Culture”, which became a "Best New Release" on Amazon in 2017. In today’s episode: Major General Mixon breaks down his 6 key principles of success in leadership The value veterans bring to the workplace General Mixons company, Level Five Associates and how his time in military service developed the insights, discipline, and vision necessary to transform capable people into unsurpassed business leaders.6 Principles of SuccessAzimuth - A term learned in the military. It's your cardinal direction for the organization, for the team. You set the azimuth, which includes your mission intent. Listen - Becoming more effective listeners. Trust and Empower - Empowerment is the embodiment of trust. But if we don't nurture that aspect of our culture, then we'll end up with an environment of distrust, which is toxic. Do the Right Thing When No One is Looking - “As we say, at the Pentagon, that briefs well, but it's very difficult to do because we have to value the process over the outcome and do the right thing.” When in Charge Take Charge - It's not being loud and profane and directive. It's being calm in the chaos.Balance the Personal and Professional - Taking your careers very seriously, your mission very seriously, but not taking ourselves that way. Promoting balance among each other. It's not all about time with work life. It's about having the values that you really believe in guide your actions, and that's where balance lives.“The plan is a basis for change. And if we are not adaptive as leaders, as organizations, and we are rigid in our fixation on the plan, then I think our chances of success are very low.”Value Veterans bring to the Workplace a sense of duty, a sense of doing what needs to be done. They're reliable. They're gonna be used to getting the mission accomplished. Sometimes when it runs beyond five o'clockThey're going to be team players. They understand that there's no eye in team.After General Mixon left military service, he continued to support and work for veterans with disabilities, mental health challenges, and has worked extensively in nonprofit work. Two organizations he is privileged to be a part of are:<a href="https://cdslifetransitions.org/" rel="noopener noreferrer"...
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Ken Dychtwald, Author RADICAL CURIOSITY
23:41Get to know Ken Dychtwald, his Influence on the Age Wave, and his book RADICAL CURIOSITYFor those with an interest in marketing, health care, and the workforce, it's impossible to ignore the influence of Ken Dychtwald. A psychologist and gerontologist, Dychtwald is a best-selling author of 16 books on aging-related issues, including Radical Curiosity. He is also the founder and CEO of Age Wave—a firm created to guide companies and government groups in product/service development for boomers and mature adults. With more than two million people worldwide having heard his speeches to corporates, associations, social services, and government groups, let’s take a closer look at who Ken Dychtwald is and why he is so influential today. Ken Dychtwald's Impact on Businesses Dychtwald’s work centers around understanding how businesses can capture the attention of mature consumers as they age. He provides advice on how businesses can use this knowledge to create products that better serve mature consumers’ needs while increasing their own profits. According to Dychtwald's research, older adults are some of the most affluent consumers in the market today – making them prime targets for any business looking to increase its customer base. His approach has been adopted by many companies looking to expand their product lines into age-specific markets as well as attract more customers from different generations. Dychtwald's Impact on Health Care In addition to his work in business, Dychtwald has also had a significant impact on health care systems across North America. He has argued that our current health care system does not adequately address the needs of older adults – particularly those living with chronic conditions or disabilities – because it fails to recognize their unique circumstances and challenges faced by caregivers. As such, he advocates for changes in policy that would better equip health care providers with strategies for addressing these needs more effectively. Additionally, he works with governments around the world on programs designed specifically for older adults—such as enhanced home-based medical services or improved access to quality nutrition programs—in order to improve their overall quality of life and well-being. Conclusion: In short, Ken Dychtwald has become one of the leading voices when it comes to understanding how aging impacts businesses and society at large. Through his work at Age Wave, he continues to provide valuable insights into how companies can better target older consumers while also advocating for policies that will improve the elderly's quality of life through better access to healthcare services when needed. Whether you are a business owner or simply someone interested in learning more about how aging affects us all —Ken Dychtwald is an essential source of information worth investigating further!Ken's Website Over the past 40+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave. Ken is a psychologist, gerontologist, and best-selling author of 16 books on aging-related issues, including Radical Curiosity. Since 1986, Ken has been the founding President and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. Ken was recently honored by Investment Advisor as one of the 35 most influential thought leaders in the financial services industry over the past 35 years. He has served as a fellow of the World Economic Forum, and he was a featured speaker at two White House Conferences on Aging. During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and...
Joe Hart, TAKE COMMAND (A Dale Carnegie Book)
28:28Welcome back everyone to Unlocking Your World of Creativity.Today we are talking with Joe Hart, the President and CEO of Dale Carnegie & Associates. He’s also co-author of a Dale Carnegie book called, Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want.In today’s episode we talk to Joe about Take Command, his inspiring journey to embrace change in the modern world, and working alongside the grandson of Dale Carnegie and co-author of Take Command, Michael Crum. **A special note: At the end of this episode Mark asks Joe to give his 2-minute talk on Take Command - an exercise practiced worldwide in the Dale Carnegie course in which you stand up and tell your story in 2 mins. Listen to the end for this. "Take Command builds beautifully on the ideas in my fathers’ books and takes those insights even further with innovative and effective ways to implement them. For those seeking inner strength, greater confidence, and truly meaningful relationships, Take Command will be an invaluable guide.”Donna Dale Carnegie Take Command - What’s it about?Joe says he has been told by friends and readers that, “This is not a book that you just read. This is a book that I'm going to need to come back to over and over and over ``. The book guides the reader to:take command of their thoughts and emotions.take command of your relationships Take command of your future, your vision. Joe explains he sees this as a manual or roadmap that people will come back to and read, then apply, and practice. The goal is for this to be a transformative work in the lives of the readers. Part of what makes all of this book so compelling are the powerful stories. The stories are combined with what might be research or insights or other kinds of lessons. “The story teaches.”Inspired Journey - Embracing Change in the Modern World“The concept of embracing change, whether it's in something big or something small, is the reality that often the problem with change is our response to it.” One of the principles that Dale Carnegie teaches in How to Win Friends or How to Stop Worrying and Start Living is to cooperate with the inevitable.Joe gives an example: Say there's a change at work or there's a policy at work that changes, or there's someone who says there's going to be a merger. Does our mind automatically go to the worst possible situation? Or do we think to ourselves, where's the opportunity? Part of the book is to help people work on their mindset. How do we reframe our thinking? How do we condition our minds and ourselves for success so that we can become resilient and agile and really strong, face some adversity?The book teaches you that YOU CAN work through it and keep on moving and find opportunity and thrive even during difficult times. “Embracing change is a really important part of that whole process.”Co-Author Michael CrumJoe has known Michael for over 20 years. He says Michael is a “tremendous human being and someone who just has such a breadth of knowledge.” When Joe had the idea to write the book the first person he thought of was Michael Crum. Michale was already interviewing Fortune 30 under 30 people and he’s an...
Adam Alfia, Real Time Feedback
23:46We are back for another interview on Unlocking Your World of Creativity. Today Mark traveled over to Dallas-FortWorth to talk with the co-founder/creator of Real Time Feedback, Adam Alfia. Mark discussed with Adam his innovative new platform and how it’s changing the way a customer can communicate with upper management of businesses about issues they are experiencing in a very simple and effective way. Whether that be at a restaurant, a recreational park, a medical clinic, and even a grocery store. “We like to say, give them help before they Yelp!” What is it?It's a QR code. We make it very simple. We don't use an app. Customers never have to download anything.By scanning/taking a picture on your phone of the QR code of the business you’re at, you are then automatically taken to that business site. Here’s a step-by-step procedure:Scan QR code Takes you to a specific website pageYou put in whatever your issue is Submit (you can be anonymous if you want!)Management of the business receives the message through email, text, or through the company’s app connected to businessManagement responds to that customer (YOU) and the customer gets a response via text message on their phone. Begins the open dialogue on the issueThe issue gets resolved in a quick and effective way “When that customer walks across the threshold of your door, they're now in your world. You really have to do a lot to keep 'em engaged, keep them happy, and if they're not happy, you have to make it very easy for them to let someone know.” Examples of how this works:Example scenario #1: Let's say you're in the men's restroom at a business or an arena and you see that the bathroom is out of paper towels and you end up walking out wiping your hands on your pants. You're not gonna walk around and find somebody, right?You scan the QR codes already loaded with the location of the restrooms and it's already prepopulated with the words “paper towels are out” and you can then add more and even say, “Hey, the sink is overflowing or the toilet's running” Example scenario #2:How many times have you gone to the grocery store and you go to return your cart in the parking lot and the whole cart area is full of carts? You're not gonna walk back in with your groceries and find a manager. What Real Time does is have the QR codes ON the cart area. So when you're walking out, you just scan your phone and it automatically sends a message without you having to enter anything that says the parking lot needs attention, please come out. Now you're letting the business know something, and once again you can add additional information.Something to note: Grocery stores and retail stores spend millions of dollars a year for big brands on parking lot dings and dents from runaway carts. We can help solve that very easily or at least a majority of it by knowing when the carts are outta control in your parking lot.Example scenario #3:You’re out at the park with your kids and there's a swing broken or there's a sprinkler head that's leaking or anything that you see that needs attention. Instead of having personnel visit the park once a week and aimlessly walk around looking for stuff, now the resident or visitor can be your eyes and ears and let you know about all kinds of issues that really matter to them. Scan the QR code - it opens up a ticket, they can take care of it, and they can respond. They can send the resident/visitor a message back saying, “Hey...
Esther Weinberg, The Ready Zone
30:16Esther Weinberg Esther's Website Esther Weinberg is a business growth accelerator that equips executives in high-growth industries to create big pivots, big impact and big returns. As Founder & Chief Leadership Development Officer of The Ready Zone, she powerfully fast tracks an organization’s progress by focusing on The Ready Zone’s six Zone Performance Indicators (ZPIs), that are paramount to profitable growth. Esther’s innovative strategies have assisted clients to grow, scale and thrive in the worst and best of times including Netflix, Microsoft, Warner Bros. Discovery, CNN, Adobe, Disney and IMAX. Esther is a member of the Forbes Coaches Council and a contributor to Forbes. @esther_weinberg on Instagram Esther's Facebook page LinkedIn: https://www.linkedin.com/in/estherweinberg/
Lisette Schuitemaker, Childhood Conclusions Fix
26:32In this very exciting interview today Mark stamped his passport in his #1 destination, Amsterdam. On today’s podcast, we brought in author, Lisette Schuitemaker. Born in the Netherlands, Lisette is the eldest of four children which is the subject of her 2016 book The Eldest Daughter Effect. She also wrote in 2017 The Childhood Conclusions Fix and Childless Living (2019). In this episode, Mark and Lisette discussed Lisette's inspirations and conclusions for creating her books, writing non-fiction, and the inside tellings on her new book she's working on, The Inner Life of Money. In the first part of our interview, Mark asks about “alleviating loneliness and how we feel we are the only ones”. Lisette mentions attending the Barbara Brand School of Healing where she learned about the insightful theory of psychiatrist William Reich. She breaks down his 5 conclusions that people come out of childhood with. I should of not been born, I am differentWe are not good enoughBeing ashamed of ourselves We should be in controlWe should be perfect Her insightful feedback around these childhood issues coming from the eldest child is that even though we think we are not good enough, we end up trying harder and we wanna do better. She says that kind of makes it the “positive side of it”. And in turn, the negative side of it can be self-destructive and you end up starting over and over again.Observing patterns in firstborns like Hillary Clinton, Oprah Winfrey, Cheryl Sandberg, JK Rowling, Beyonce, and many many more that her main key takeaway was “responsibility”. She says alleviating loneliness, is also a “kind of freeing ourselves up to be our true selves and not be at a mercy of patterns that we learned in our childhood”.Lisette's “Hero’s Journey” in creating Non-fiction “You have to know a lot about your material, and at the same time, you have to have some distance from it so that you can kind of be a bit more abstract in a way, whereas you're still factual.” The book that's always on her table is The Grounded Theory and it says, “look at your data, keep looking at your data, because at some point, a pattern will emerge.”She describes writing as:It isn't always writingIt’s also reading, Writing is also despairing. Writing is going back to notes, and then going back to previous versions. “I think my imagination is not as large as my curiosity and my wanting to know how things are and my kind of empathy for people in certain situations. And then that's what I write about.”Lisette is currently working on a new book, The Inner Life of Money. She talks about currently co-writing on the topic of money and how she shares her ideas back and forth with her partner. Listen towards the end as she discusses her new book and to learn more about Lisette and her books go to her website at lisetteschuitemaker.com/en/You can also find her on Linkedin, Facebook, and Instagram. Copyright 2023 Mark
Laurent Notin, Cracking The Entrepreneurship Code
25:53We’re back for another exciting interview on Unlocking Your World of Creativity. Today, we traveled over to Helsinki, Finland where we spoke with the entrepreneur coach and French national, Laurent Notin. Laurent is the host of the podcast Inter:views, Cracking The Entrepreneurship Code podcast. He is a Start-up Mentor in several organizations such as Red Brick and Nordic Start-up School.In this insightful talk about entrepreneurship Laurent and Mark discussed:Laurent before he became an entrepreneur coachThe 3 types of entrepreneurs Why entrepreneurs get “bottlenecked” What does the term “impact” mean for Entrepreneurs?The “role” of being a coach and what success really isBefore he became an entrepreneur coach Laurent asked himself, ”What makes me, me?” What he enjoyed most throughout all his experiences working for others and especially running his own company was working with the people. It was around coaching them, mentoring his staff, training them, and seeing them grow in their role. “I've always enjoyed those “Aha” moments that people have, where you can see, you can see the sparkles in their eyes. And I thought, that's what I want to reproduce again, and again and again.”The 3 types of entrepreneurs:The first type is those who were born in an entrepreneurial family The second is people coming from the corporate world The third is a bit of everything - The need to surviveGetting “Bottlenecked”We often are in our own wayFeeling anxious and people start creating all these stories into their heads and then they start asking themselves very stupid questions, ComplacencyThe “role” of being a coach keeps entrepreneurs accountable for themselves.As an entrepreneur, you have to deal with so many things. You have to wear so many hats. There are so many things you need to learn, from financial management, to marketing, to customer service, to production. One of the big risks is getting lost in the details because you're stuck in the day-to-day operations. Entrepreneurs forget to take a step back from it, to look at the big picture.That's where a coach can also help is knowing, “What I need to focus on right now, because this is what matters the most.” Laurent helps people take that step back and look at the big picture. He encourages his clients to take a step or two or three backward so they can analyze a situation from a different perspective. He says that's what a coach does. Helps you take those steps back. One of the keys he points out to becoming a successful entrepreneur is asking for help.“There is no shame in asking for help. Asking for help will actually help you get there, get where you want to go.” Lastly, Laurent tells Mark what success really is. He explains, “it’s not measuring the success of what others do. It’s about measuring success to what you want success to be. Always ask yourself, what is success for you? Entrepreneurship is a journey. When it starts, you never know when it's gonna end. You better enjoy it on the way.” He says: take the time to reflect, take the time to celebrate the wins/failures,take the time to enjoy it yourself, and take the time to take care of yourselfYou can learn more about Laurent Notin by checking out his website at <a href="https://www.laurentnotin.com" rel="noopener noreferrer"...
Maria Brito, Art Curator and Author, "How Creativity Rules The World"
32:35Today, we are excited to explore the world of Venezuelan-born and New York-based contemporary art advisor, author, and curator, Maria Brito. Complex Magazine selected Maria as one of the 20 Power Players in the Art World and she was named by ARTNEWS as one of the visionaries who gets to shape the art world.In today’s episode Mark talks to Maria about her role as an advisor and curator, how she launched “Jumpstart”, and the creative steps she took when writing her bestselling book “How Creativity Rules The World” (HarperCollins).Maria’s techniques and thoughtful strategies as a contemporary art advisor and curator come from asking ALOT of questions. She talks about digging into who they are and finding out ways to create both a collection that is aesthetically pleasing, that matches their personality, and also that gains value over time. She thinks about what they value. What are their interests? Anything from football to a beach or a mountain, she will be curious about. These things are clues that actually allow Maria to put together the right type of collection for peopleShe explains that creativity is infinite, and it is an endless resource. The more we work at our creative skills, the more they reproduce. How did you create your online course, Jumpstart? Jumpstart is an online program on creativity for entrepreneurs based on years of research and observation in both the areas of business and art.It began with private clients asking if Maria could talk to their employees and their companies about how she built her business, her branding and what it is to work with artists. The course includes some of these key learnings:actionable exercises and points of view that they can do in a practical, everyday way.It teaches about the balance between business and art help you see opportunities that others missboost your profits and generate new sources of income,innovateShe built a curriculum, launched it and had great success. Then she decided to write a book about it and expand it to more people. How does Creativity Rule Marias World?Without our creativity, we are going nowhere. We are stuck.We keep the wheel moving forward through creative thinking, creative ideas, and then materializing those ideasAlways have something creative. “If you want to keep pushing forward, if you want to stay relevant, if you want people to notice you, if you want to find scientific discoveries that are breakthroughs, whether that is cure to cancer or vaccines or whatnot, that all requires creative thinking.”Maria’s book “How Creativity Rules The World” The Art and Business of Turning Your Ideas Into Gold is a highly actionable book that uses a lot of storytelling through history, business, and science inspiring people who are curious like Maria. She felt compelled to write the book because of the pandemic. She talks about how it got people to go back to that ‘crazy entrepreneurial, fun, risk taking experimental American dream’. MariaI wanted to be able to support that in her quest for creative thinking, for being different, for showing up differently how that is so important. “It is something that everybody should embrace, that the uniqueness of who you are is your greatest advantage, not your disadvantage.”“I admire entrepreneurs in general because I...
Katia Ravé, Ravé Strategy Studio
22:02A quote from our guest today, Katia Ravé: “BE in Giving and Generosity. Survey what people need. When in doubt, focus out. It's not about you, it's about them. You're not in business for you, you’re in business for them. You're a servant.”Today we're speaking with leadership trainer and an ultimate female force, Katia Ravé. Katia is an author, podcast host, entrepreneur coach, wife, mother of three, savvy businesswoman, and entrepreneur. This overall business leadership powerhouse has empowered thousands of entrepreneurs and professionals across the globe serving as their daily leadership coach, compass, and biggest cheerleader. Katia is the founder of Ravé Strategy Studio and her most recent and highly reputed course is titled EAM ( Entrepreneur Academy Mastermind). This is a one-stop shop entrepreneur course. Guiding entrepreneurs with writing their speeches, creating their branding, setting and achieving goals, writing books, understanding their avatar, and living the life they always dreamed of. And this brings us to today’s episode. Katia and I discuss “vision”. What does that term mean in her creative process whether that’s in business, coaching, or any new project? She also gave some insightful tips when working with her husband and how they split up the work in their business and collaborate in a way that makes a very successful team and supportive relationship. What is your creative process? Where do you get started?“My process is really… Step 1: What is my vision? Why do I want to put that into the world?Step 2: Who is going to benefit?What sort of topics and what sort of people do you find are drawn to some of the things that you're doing? business ownersentrepreneursmenpeople in corporateShe explains that what people need most when it comes to executing or selling their ideas is enrollment and an exchange of value versus selling. They want to sell or they want to put something out there. And they're not really thinking of others. They're just thinking about themselves. She encourages people to think about at the end of their day. Who do I serve?Working with her husbandWhat's your vision? What's my vision? Is this super important to you? And can we align? Not can we agree, can we align?What's your vision? What's your vision for your program? What's your vision for your creativity? What's your vision for the enrollment? What's your vision for working with your spouse? Katia is the face of the company. She shows up for things like podcasts, speaking on stages, and selling from the stage. She coaches people. Her husband laser coaches. He coaches really high-end CEOs and CFOs and he speaks in places like Las Vegas about cybersecurity of technology.“We get to align as long as the vision at the end of the day, you're going in the same direction. We are creatives, so sometimes inspiration comes at different times and we cannot put it to a clock.” Potholes and stumbling blocks and obstacles that you find Vision and communication styleHow to flex into the other person's style? If you do not understand the other person's style, how can you meet them where they're at? Lastly, Katia talks about what it is to really be a leader. She says being a...