We are back for another interview on Unlocking Your World of Creativity. Today Mark traveled over to Dallas-FortWorth to talk with the co-founder/creator of Real Time Feedback, Adam Alfia.
Mark discussed with Adam his innovative new platform and how it’s changing the way a customer can communicate with upper management of businesses about issues they are experiencing in a very simple and effective way. Whether that be at a restaurant, a recreational park, a medical clinic, and even a grocery store.
“We like to say, give them help before they Yelp!”
What is it?
It's a QR code. We make it very simple. We don't use an app. Customers never have to download anything.
By scanning/taking a picture on your phone of the QR code of the business you’re at, you are then automatically taken to that business site.
Here’s a step-by-step procedure:
- Scan QR code
- Takes you to a specific website page
- You put in whatever your issue is
- Submit (you can be anonymous if you want!)
- Management of the business receives the message through email, text, or through the company’s app connected to business
- Management responds to that customer (YOU) and the customer gets a response via text message on their phone.
- Begins the open dialogue on the issue
- The issue gets resolved in a quick and effective way
“When that customer walks across the threshold of your door, they're now in your world. You really have to do a lot to keep 'em engaged, keep them happy, and if they're not happy, you have to make it very easy for them to let someone know.”
Examples of how this works:
Example scenario #1: Let's say you're in the men's restroom at a business or an arena and you see that the bathroom is out of paper towels and you end up walking out wiping your hands on your pants. You're not gonna walk around and find somebody, right?
You scan the QR codes already loaded with the location of the restrooms and it's already prepopulated with the words “paper towels are out” and you can then add more and even say, “Hey, the sink is overflowing or the toilet's running”
Example scenario #2:
How many times have you gone to the grocery store and you go to return your cart in the parking lot and the whole cart area is full of carts? You're not gonna walk back in with your groceries and find a manager.
What Real Time does is have the QR codes ON the cart area. So when you're walking out, you just scan your phone and it automatically sends a message without you having to enter anything that says the parking lot needs attention, please come out.
Now you're letting the business know something, and once again you can add additional information.
Something to note: Grocery stores and retail stores spend millions of dollars a year for big brands on parking lot dings and dents from runaway carts. We can help solve that very easily or at least a majority of it by knowing when the carts are outta control in your parking lot.
Example scenario #3:
You’re out at the park with your kids and there's a swing broken or there's a sprinkler head that's leaking or anything that you see that needs attention. Instead of having personnel visit the park once a week and aimlessly walk around looking for stuff, now the resident or visitor can be your eyes and ears and let you know about all kinds of issues that really matter to them.
Scan the QR code - it opens up a ticket, they can take care of it, and they can respond. They can send the resident/visitor a message back saying, “Hey...
Flere episoder fra "Unlocking Your World of Creativity"
Anita Sonya, founder of LivePodcast Media
33:16This is a special BONUS, LIVE episode with my guest, Anita Sonya Sonya is a highly respected live streaming coach and consultant, and the founder of LivePodcast Media. Her passion lies in helping business owners, entrepreneurs, digital creators, and professionals transform their businesses through live streaming.LINKED IN: https://www.linkedin.com/in/livepodcastmedia/YOUTUBE: https://www.youtube.com/channel/UCly3HVYidu0_6uPa4opqvZgFACEBOOK: https://www.facebook.com/livepodcastmedia/INSTAGRAM: @livepodcastmediaWEBSITE: https://anitasonya.comSonya has organized multiple international summits, supported by leading brands such as Blubrry, Ecamm Network, Wave.video, and Restream. These events have brought together top expert speakers from diverse industries to share their knowledge and expertise.If you're looking to transform your business through live streaming, Sonya is the partner you've been searching for. With her vast knowledge, experience, and unparalleled passion for helping others, she is the perfect choice to help you take your business to the next level. Don't miss the opportunity to work with her and attend the upcoming Bali LivePodcast Summit, scheduled for September 19-24, 2023.
Salome Trambach, Courageous Leadership with Impact
24:45Today, we're stamping our creative passports in one of my favorite capital cities of the world, Copenhagen, Denmark, and my guest Salome TrambachSalome describes her favorite hidden coffee spot in Copenhagen, which is in a park behind a university. (Landbohøjskolen Garden. In the garden you will find the cozy Væksthuset café where the barista brewed coffee is so good that the place has won the University Post prize for the University of Copenhagen’s best coffee shop.)She talks about the leadership and guidance that is provided to help people start their own businesses. We discuss the idea of moving from founder to leader and what that means for creative people. People often found their own businesses because they feel compelled to break free from the corporate environment.Taking small steps that could be big is an important part of life. The person needs to be passionate about their project and have a good reason for starting it in order for people to want to listen.Founders should make contingency plans, but not let the fear of the worst-case scenario paralyze them.Salome shares her model and her opinion on leadership development and personal development. She says leaders need to understand themselves in order to be effective. Self-awareness and self-mastery lead to trust in oneself, which is necessary to start a business and garner a higher price. It starts with self-worth.Salome was Born in Paris, and grew up in Copenhagen; her bio says that she is half French and half Moroccan. Speaks four languages and loves to travel. Learned a love of dance in Ghana. All these things feed her creative spirit. She tells us how she is inspired by nature and the things she has experienced while traveling. She recommends integrating new experiences into your daily life to increase creativity.Salome 's Website Salomé Trambach offers years of extraordinary success in a series of high-level roles at top-tier companies that include HybridLedelse.dk, Mentoring Club, LifeX, Softbank's Emerge Accelerator, China Experience, PriceWaterHouseCoopers Mexico, P.20, Gaia Solar, Ministry of Foreign Affairs of Denmark, Coloplast, JOY 94.9, and AIESEC Denmark. Salomé is one of the members of the Board of Directors at Movinn (Real Estate) and a Senior Leadership Consultant at Safe2Great (Leadership Consultancy). Salomé is a certified Safe2Great Practitioner with a focus on Culture Assessment, Growth Mindset & Psychological Safety. Salomé’s invaluable expertise and broad business experience have powered a history of developing successful process improvements that drive productivity, reliability, and client satisfaction. @salometrambach on Instagram Copyright 2023 Mark Stinson
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Olesija Saue, Personal Branding and author of "A Brand Named You"
26:18OLESIJA SAUEwww.olesijasaue.comlinkedin.com/in/olesijasauePersonal Branding & Executive Coach. Social Media Strategist & Partner at Goal Marketing-multiple-awards winning Social Media agency Founder at Personal Branding Agency Maximizer150 Women B2B Thought Leaders You Should Follow in 2022(Thinkers 360)Serial entrepreneur with 20+ years of experience in Sales and Marketing.2x Amazon best-selling author "The Brand Named You(www.thebrandnamedyou.com) and BLU talks "Business Life and the Universe. Vol 4" (www.blutalksbook.com) Lecturer on Personal Branding at Estonian Business School Contributor at Thrive Global, Modern Warrior Magazine, Expert Circle, Thinkers360M.B.A in International business administrationAoEC Accredited Executive CoachNLP Classic Code & New Code PracticionerMember of the International Coach Federation.Managed a steel galvanizing plantBuilt her own steel trading companyAs a former CEO of Forbes Estonia, she helped to bring the world's most trusted business media brand to the business audience in Baltics. Today she helps corporate clients as well as aspiring start-ups and small-to-medium sized businesses to stand out from the competition and achieve their business goals through the strategic use of social media and personal branding of the CEOs and employees.She is also helping with in-house brand ambassadors programs development & implementation as well as strategical usage of personal branding in corporate communication and employer branding.S T O R YThe start of Olesija's career was like a rocket launch. Within less than a year, she went from the position of HR specialist to the position of CEO of a galvanizing steel plant, followed by the establishment of her steel trading company a couple of years later. For several years business was growing exponentially and by the age of 25, she had everything she could possibly dream of. But then came the crisis of 2007/2008, and in a matter of months, she was completely broke and massively in debt. But looking back, she believes that this was the best possible blessing in disguise.As she had nothing, and she means absolutely nothing, left from her previously highly successful life, she had to start reinventing herself from below zero. And she discovered that one thing that we all have at all times, one thing that no one can take from you no matter what happens, is your true essence, your personal brand DNA- your why, your unique strengths, your true values, your story, your network and how you make people feel. And the moment she realized this, her life changed. She found a way to make things work again. She published a book and runs a successful coaching and consulting business, inspires individuals and businesses to take action, make the most of themselves and truly make a difference. She also discovered that knowing who you really are and what do you really want to do and most importantly WHY is the only way to build an authentic personal brand. And the biggest problem that most of us have is that we don't have time to stop and really look inside. And as Carl Jung said, your vision will become clear only when you look into your heart. Olesija's Website @olesija on Instagram
Robin Landa, The New Art of Ideas: Unlock Your Creative Potential
26:47Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on creativity, design, and advertising. She has won numerous awards and The Carnegie Foundation counts her among the "Great Teachers of Our Time."She has written twenty-five books, including Strategic Creativity, Graphic Design Solutions, Advertising by Design, Build Your Own Brand, Designing Brand Experiences, and Nimble.About The New Art of Ideas: Unlock Your Creative PotentialIn a world with a surplus of ideas, what separates a good idea from a bad one?In her breakthrough book, The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler Publishers; November 8, 2022), Robin Landa offers a comprehensive and actionable guide on how to produce the kind of ideas people can’t turn down.The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy.In the book, Landa presents her proven framework for generating consequential ideas,The Three Gs— the first new idea generation technique since brainstorming.• Goal—What you want to achieve• Gap—The missing piece that your idea provides• Gain—The overall benefits of your ideaThis book is about how to get great ideas. Not just lots of ideas, but ideas worth pursuing that get results. With explanations and examples of each component, The New Art of Ideas demystifies the process of effective ideation and hands you the key to unlock your creative potential.Actor Holly Taylor (Manifest; The Americans) illustrated the book and Broadway director and choreographer Lorin Latarro wrote the foreword.Drawing from her expertise and key themes in The New Art of Ideas, we discuss:· The new framework for valuable ideation: The Three Gs — Goal, Gap, and Gain· How to use the fluid process (in any order) to generate, crystalize, amplify, and evaluate worthwhile ideas across disciplines and industries· How to evaluate the validity of your ideas so that you don’t waste time on fruitless endeavors· How the Three Gs process differs from others— It’s an actionable system vs. a black box ideation method that depends on an elusive Aha! moment· The benefits of the Three Gs: How worthwhile ideas impact profit, people, and the planet· How diversity, equity, and inclusion can amplify the Three Gs process· How leaders and organizations can employ this process in their companies to get ahead of the competition in an idea-based economy· How individuals at any level can develop creative habits— and where to start· Are you a gap seeker? Critical steps to identify key growth opportunities· The impacts that emotion and doubt play in goal setting— and how to overcome the obstacles· Notable examples of how impactful ideas were developedThe New Art of Ideas is available on Amazon and everywhere books are sold.For more information, please visit: Robin's Website Robin on YouTube @proflanda on Instagram
Ramona Shaw, The Confident & Competent New Manager (with Susan Sutton)
22:54Maybe you just got promoted. Maybe you're a new manager, you finally got the promotion you've been asking for three years.And so now you say, What do I need to do as a new manager? What are some of the tools I need to add from being an individual contributor to being a leader of a team?Today, we discuss these topics with our guest today, Ramona Shaw, stamping our creative passport in San Francisco. We've also got a special guest, Susan Sutton, who's one of Ramona's leadership program and managerial workshop participants.Here are some highlights of our discussion:· People often become managers because they are good at their jobs, but this is not always the right fit for them.· Most people feel unprepared when they are promoted into their first leadership role.· Leaders can improve their skills by taking leadership training courses.· The self-leadership mindset enables people to focus on new management core competencies and skills.· The program is designed to help participants make a big transformation and provides personalized support.Susan Sutton was preparing for a promotion when she met Ramona and went through her program. Ramona was a helpful guide to Susan during a difficult time. One of the things Ramona teaches is that you can't expect everyone to do things like you would. She reminded Susan of the importance of curiosity and communication. People often unintentionally give advice that is counterproductive because they are trying to help.Ramona says leaders often feel overwhelmed with new responsibilities, but this is something that can be managed by looking at the facts. People can get overwhelmed with stress when they focus on the emotion of a situation rather than the facts.Ramona believes that before managing people, it is important to manage your mind. She even says that people working for a micromanager might try to create a “hardship” for themselves, in order to make the boss feel engaged. She feels that their boss does not trust them, and this is causing them to disengage from their work. You can't control your boss, but you can try to influence them and make them feel comfortable.Now let's look ahead: People are setting different goals in light of current situations.Mark said, “By the time we're listening to this podcast, we're into the first quarter of 2023, which is that kind of mind-boggling anyway, but it seems we've said all the things about the “great something,” -- there was a resignation, now a restart, a re-engagement mindset. I don't think since 2019 have we had the normal goal setting. We need to make these numbers or we need to get these goals in place because there's always been, something we are reacting to.”Ramona said goals are fluid and can change, but the direction and end goal stay the same. Companies need to continually check in and realign on goals with employees in order for them to feel engaged and aligned. Experiment with different communication modes to find what works best for her students.Our podcast will continue to have conversations with creative managers and practitioners to help individuals make an impact on a bigger team.Ramona's Website Ramona on YouTube @ramona.shaw.leadership on Instagram Ramona Shaw is a Certified Professional Leadership...
Maureen Falvey, Peak Performance: Mindset Tools for Entrepreneurs
23:46Today I'm so lucky to have Maureen Falvey as my guest! She is a marketing powerhouse, with wide-ranging experience in advertising agencies like Saatchi & Saatchi, and Grey. We were just having a chat about how we might miss those midnight flights from California - but you can't help reminiscing on all that creative energy swirling around us at exciting moments of big launches or strategic brand planning sessions. It's such an honor for me to be talking with this astute ad expert today; let's see what she has in store for us!Coaching and mentorship in professional fields like advertising can be a huge asset for any individual’s success. But why do even the most seasoned pros need one? Maureen shares her insight here, explaining that we often rely too heavily on our habits when it comes to achieving goals - both good and bad ones! Having an external figure hold us accountable allows us to break out of those patterns and stay focused on what truly matters. It's clear how having someone keeping you motivated along the way is such a critical part of growth- no matter where you are with your career journey.Mark reflected, “As a long-time industry veteran in advertising, it took me 10 years before I even knew the concept of mentoring. Sadly, this is an environment that often rewards cutthroat competition and short-term wins rather than fostering growth for its professionals. So when did we see a shift to investing more energy into cultivating talent?”Maureen shared, “Well as experienced by many others like myself, this transition began when people started to leave their positions - prompting us to ask ‘what should we be doing differently?’. From there my journey as a mentor truly blossomed; allowing me now use my expertise gained from decades of playing the game of advertising & marketing talent acquisition.Many advertising professionals are now looking to develop their leadership and managerial style, beyond individual contribution. It's important for these individuals to not only look after themselves but also extend that care to others in order to create a strong followership. While many people think they're self-aware, the reality is usually far from it - 10% or 15 % of them actually demonstrate this quality due to its complexity. This is where coaching and training come into play as an essential part of professional development.Have you ever wondered what it would be like to work with a coach?Exploring the tools and techniques that can reprogram your approach is something many strive for. As an expert, I'm here to offer one of those tools - coaching yourself! With this powerful tool in mind, my wish for everyone is empowerment; harnessing our inner accountability partners so we may reach peak performance levels. At Strong Training & Coaching Inc., not only do coaches receive top-notch Harvard Business Review training but produce results efficiently as well.Have you ever felt like the obstacles in your way are just too intense to overcome?Well, we could all agree that there isn't enough time for everything. But what if instead of focusing on why something can't be done, we tried creating contingency plans and dialing down those intimidating challenges? That's where a coach comes into play! Unlike mentors who tell us how things should go and provide answers from their own experiences; coaches ask questions that build our confidence as they guide us toward finding solutions ourselves. They may even offer suggestions based upon years of insight - but ultimately it is up to each individual person’s inner knowledge that will lead the way forward.Today on the show, we've been talking with Maureen Falvey from <a href="https://www.linkedin.com/company/strongtrainingcoaching/" rel="noopener noreferrer"
Eliana Gilad, Emerge Triumphant
44:03Welcome back friends to our podcast, Unlocking Your World of Creativity.Today we talk with NY Times bestselling author and the founder of Voices of Eden, an Ancient Wisdom and Healing Music Institute, Eliana Gilad. Eliana is a healing voice mentor, therapeutic singing pioneer, and founder of the Find Your True Voice program. She helps heart centered entrepreneurs and healing professionals embody their own unique voices and confidently express their truth from the inside out.This brings us to today's interview. Mark discusses with Eliana about: Unlocking creativity through unleashing the power of our voice, our inner voice, and the ability and power to shine through that voice. Insightful stories of her journey that lead her to unlocking her true voice. Bonus: Heart Voice Healing Activation focused on Unlocking Your Creativity. **Stay tuned for that after the episode. How can people start to find their voice in these uncertain times? Turn off your mediaYou're not going to find it by trying to figure things out The Choice is yours. You want expand and thrive, let go and get ready for adventure!Being who you already are: Eliana explains that daring to stop the drug of scrolling or the drug of whatever the autopilot is.We knew the power of voice literally and figuratively in ancient times. It got forgotten, and we disconnected from it. Your voice, your human voice, is the instrument that bridges your inner clarity, your inner world with your outer expression. An insightful part of Eliana’s JourneyAfter extensive research into vibration of sound studying anything from science to archaeology to medicine, Eliana compiled 16 studies that were conducted where sound was used as a healing technique. Finally convincing a doctor to try it she was allowed to work on a premature infant in an intensive care unit. The baby weighed less than a pound. Eliana began to sing, and the baby began to move! This proved three things to the doctors. He was hearing.The specific part of his brain to hear was working.He enjoyed the music. Not only did they see how the power of sound healing was working it helped the medical staff in their own work with focus and they felt calmer.This experience allowed Eliana into receiving a fully funded research project for three years and paying her salary to study babies in the NICU. “When there's something in you that's an impulse, that's a hunch, trust it, even if it doesn't make sense. it's your true voice.” **Bonus Voice Healing ActivationEliana explains in ancient times the leaders would go to temples and avail themselves of special applications of voice and rhythm that would bypass the intellect and connect them inwardly to their higher mind. There was always a focus. This is an activation focused on Unlocking Your Creativity.Enjoy! You can find Eliana Gilad and more of what she does at Voices of Eden. There you can explore her different types of healings and offerings along with free resources to get you started. Be sure to check out her best-selling book Emerge Triumphant: Thrive Through Uncertainty on Amazon.Lastly, you can listen to her ted talks here: <a...
Hussain Almossawi, Designer and author, INNOVATOR'S HANDBOOK
28:24Welcome back to our podcast, Unlocking Your World of Creativity. We are so pleased to welcome on our program today a designer, a creative director, a filmmaker, an animator, and a man that wears many more hats, Hussain Almossawi. Hussain Almossawi is an innovator, product designer and visual effects artist who has worked across industries and around the world consulting for companies such as Nike, Apple, Google, Adidas, Intel, and Ford Motor Company, among others. He is a regular keynote speaker on innovation and design and has taught at several universities. In 2019, Hussain founded Mossawi Studios, a multi-disciplinary design studio specializing in creating memorable, iconic, and bold experiences. He loves blurring the lines between product design, visual effects, and storytelling.In today’s episode, we discuss: Hussain’s new book The Innovator's Handbook, a short guide to Unleashing Your Creative Mindset and we get to hear a short excerpt from Chapter five, Cultivate Curiosity.Encouragement for young creatives moving up in their careerLastly, what’s coming up next in Hussain’s creative future “As a designer, as a creative, the way I look at it, you can either act or react. You can be a leader or a follower. That's the cool thing about it, there's no right or wrong.” The Innovator's Handbook, a short guide to Unleashing Your Creative Mindset In Hussain’s book he helps designers and creatives harness their fire, flex their courage, and supercharge their ideas to create remarkable products, services, and experiences.What was Hussain’s intent when he decided to create this book? He wanted to be a quick read, A short, fun read with lots of illustrations in it. Something that was not overwhelming to him. He explains that Innovation always felt overwhelming to him, even the books that he has that are super insightful. He tried to break it down. Create something to get a person’s ideas going and start to make the reader think outside the box. **At 11:23 minutes we hear a short excerpt from Chapter five, Cultivate Curiosity that Hussain reads for us. Encouragement for Young People and InspirationHussain’s advice to somebody who is young in this space or wants to get into it is:Always be humble and hungry. Always try to see how you can go to the next level. There's no right and wrong in innovation. Every idea can become something.Dream big, think big. Don't limit yourself. “Fear. It all goes back to fear. Fear is the number one thing that stops you from coming up with ideas, fear of speaking, fear of thinking out loud, fear of sharing ideas with other people and so on. So, be fearless. Be humble, and be hungry. And that will take you very far.”** Where you live shouldn’t be an inspiration for what you create. It doesn't matter where you are, he says. There's always hidden stories that you can use as your insights when you're designing.What next?First, Hussain is trying to find ways to blend the digital space and the physical space. Mixing the two and taking him back to the idea of intersections and mixing two things together. He has found it’s opened a lot of new doors to be more innovative and creative and
Marlene Sharp, Pink Poodle Productions
24:27Today we traveled to sunny L.A. to sit down with the Founder and Producer of Pink Poodle Productions, Marlene Sharp. Marlene has quite an impressive resume wearing many different hats in the Entertainment Industry. To name a few, Marlene has worked as a director and producer and an all-around key contributor in both iconic and niche franchises such as YO-KAI WATCH, SONIC THE HEDGEHOG, POWER RANGERS, PINK PANTHER, and POSTMAN PAT.In this episode we some of the topics we talked with Marlene about are:The creative journey from growing up in New Orleans to working in the entertainment industry in Los Angeles.Her role as a mentor for autistic artists at The Center for Learning Unlimited, &The new film trilogy she’s working on, Young Captain Nemo. “I cannot lie and say that developing video game characters was my dream as a girl. It was not. I was interested in all different aspects of the entertainment industry, deal-making, writing, and producing, especially as it concerned me because there aren't as many roles for women.”Marlene’s Creative Journey When Marlene got to Hollywood she fell into the video game-driven content business through her first temp job. She worked for a company called Bandi. The owner of the Bandi worked closely with Japan, which owned Power Rangers at the time. Her company was concerned with selling toys. Marlene talks a lot about the anime industry in this segment explaining that 99% of what kids entertainment business is about is first selling stuff, to sustain the business and this is mostly through consumer products. She would have to follow the development and then the production to make sure that the toys were being played within the correct play pattern to make kids want to buy them. imitating that role-playing in real life. A lot of the anime she received was very stream-of-consciousness storytelling. Which is not ideal for western audiences. They had to create a beginning, middle, and end.“There was a lot, there was creativity in the sense that we had to disguise the fact that we were selling so much because it wasn't supposed to be just a commercial for, for toys, there needed to be storytelling.”Marlene attended an all-girls school growing up in New Orleans. She went through what she explains as the hard knocks going through the “mean girl” experience. She feels this prepared her for the cutthroat industry in Hollywood. She felt a big change coming into Los Angeles from New Orleans with how people are very career conscious in L.A. She said she sees people buckle down and work insane hours and will make all kinds of sacrifices for their careers. Being a MentorMarlene mentors a special group of artists at a school called The Center for Learning Unlimited in Torrance, California. The school has an animation career training program for adults on the autism spectrum. She works with adults 18 and over. There’s a lot of diversity, age ranges, and backgrounds in the program. Three-year certificate training program When the students finish that program, they go into Brainstorm Productions, the companion studio. The studio serves as a traditional studio that takes work for hire opportunities. It's a bridge between the academic program and working at a big third-party studio.Young Captain
Claudia Noriega Bernstein, Author of BRIGHTER DAYS
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