EP313: The 5-Step Holiday Sales Prep Plan

Let's just say it: the AI conversation is getting loud, and a lot of what you are hearing is flat-out wrong. Is AI destroying creativity? Is it stealing jobs? Is it guzzling all the water? My dear friend and AI powerhouse Callan Faulkner is back on the show to cut through the noise and give it to you straight.Callan is the founder of The Uncommon Business, where she runs a multi-million dollar company with a team of seven, a 48% profit margin, and zero sales staff. Her secret is not hustle. It is how she orchestrates AI. In this episode, she breaks down the real difference between someone who uses AI and someone who architects it, and why that gap is the competitive edge creative entrepreneurs cannot afford to ignore.We also get into the truth about AI and the environment, why Callan thinks an MBA is one of the worst investments you can make right now, and what the future of work actually looks like for humans who are paying attention.In this episode, you will learn:00:01 Why the AI conversation has reached a new level of urgency in 202606:22 Callan's background and how she built a multi-million dollar company with no sales team08:13 The real role of humans in an AI-powered business world14:49 Why Callan believes an MBA is one of the worst investments right now18:16 The $5M job offer she turned down and what it revealed about purpose21:53 The actual data behind AI's environmental impact26:56 What happens to people who get AI training after a layoff30:18 What a fully AI-powered business actually feels like day to dayResources Mentioned:Follow @callanfaulkner on Instagram!Callan Faulkner's AI Bootcamp (April 21)Superhuman Work recorded courseDesire AIThe Wealthy Creative SocietyAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

For generations, we've been fed a lie: that real artists starve, that creatives are bad at business, that making good money means you're selling out. I call this the createriarchy, and I am done letting it have power over you, over me, or over the next generation of creative entrepreneurs.In this episode, I'm breaking down exactly why this war is happening, how AI is reshaping the creative landscape, and most importantly, what it means for the founder who's ready to lean into their human-first brand and win.Because here's what I know: AI cannot manufacture your creativity. It cannot replicate your voice, your founder lore, your unique point of view. And the creatives who understand this right now are going to be leap years ahead of everyone else.We also dig into the 4V Founder Frequency, why consistency is not about volume but identity, and how the Wealthy Creative Society is a completely new model of coaching designed to move you every single day.In this episode, you’ll learn:00:00 What true wealth really means for a creative entrepreneur02:15 Welcome and the war on creative people04:30 What the createriarchy is and where it comes from08:43 Tara Silverberg, the Clay Pot, and why buyers always want the artist12:50 Why AI makes human connection more valuable, not less18:36 The one thing AI cannot outsource: your creative genius21:00 The algorithm economy, comparison trap, and consistency problem25:10 The 4V Founder Frequency breakdown27:20 What the Wealthy Creative Society is and how it worksHere are the resources mentioned in the show:Join The Wealthy Creative Society (formerly The Launchpad)Desire AI (For Jewelry Designers)OBSESSED 21-Day Sales ChallengeStory Selling Workshop, New York CityAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the reason you're stuck has nothing to do with your strategy and everything to do with what you actually believe?In this episode of Creatives Rule the World, I sit down with Danielle Amos, one of Bob Proctor's top-certified experts and a teacher of 22 universal laws, to dig into the inner work that actually changes results. Danielle shares her personal journey from six-figure debt, crying on her kitchen floor, to tripling her income within six months of doing this work. Her story is raw, practical, and genuinely transformative.We talk about the law of opposites, the law of vibration (the word The Secret quietly removed from its second edition), radical responsibility, and the self-image work that Danielle calls "writing her and becoming her." If you've ever wondered why you're doing all the right things and still not seeing the results you want, this episode is going to crack something open for you.In this episode, you'll learn:[11:19] What radical responsibility actually means and why it's the non-negotiable first step to changing your results[13:15] How Danielle defines victim energy, and why even positive results can pull you into the trap[16:34] The law of opposites: why contrast and challenge showing up is actually a sign you're on the right path[22:29] The laws most people have never heard of, including the law of rhythm and why it explains your slow seasons[26:05] Why Danielle keeps earmuffs on her desk and what it has to do with protecting your subconscious mind[31:04] Your highest self-image is the truth of who you actually are as an extension of source[37:15] Danielle's final takeaway: expect abundance, because you always get what you expectHere are the resources mentioned in the show:Follow @thedanielleamos on InstagramJoin The Wealthy Creative Society (formerly The Launchpad)Desire AI (For Jewelry Designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if your anxiety isn't something to fix? What if it's been trying to protect you this whole time?In this episode, I sit down with Annamarie Green, licensed clinical social worker and founder of The Intuitive Therapy Method, to talk about why traditional therapy often misses the mark, how ancestral trauma lives in the body, and her groundbreaking framework: the 5 Anxiety Languages.Annamarie developed her method after losing her partner and finding that nothing, not weekly therapy, not EMDR, not CBT, was actually moving the needle. What she built instead helps clients become symptom-free in 12 weeks or less by working at the energetic and somatic level, not just the cognitive one.This conversation will make you see your patterns, your family's patterns, and your path to real healing in a completely new way.In this episode, you'll learn:[03:32] How Annamarie built The Intuitive Therapy Method after traditional therapy failed her during personal tragedy[06:01] Why therapy often takes years with little progress and what's actually missing from the cognitive-only approach[13:07] What being stuck in your head really means energetically and the at-home practice to start reconnecting to your body[17:15] What ancestral trauma is, how it's passed down through generations, and why it shows up as your anxiety[21:07] The 5 Anxiety Languages: martyr, overachiever, pleaser, controller, and numb, plus the root fear driving each one[39:18] Annamarie's Intuitive Edge challenge and how to unlock your intuition for emotional health, relationships, and businessHere are the resources mentioned:Follow @annamariefgreen on InstagramTake the free Anxiety Language QuizJoin the Waitlist for Soul SurgeonJoin The Wealthy Creative Society (formerly The Launchpad)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

Are you stuck in a cycle of consuming content, joining programs, and learning everything, yet your sales are still inconsistent? In this episode, I get real about one of the most common traps I see creative entrepreneurs fall into: using learning as a substitute for execution. I’ve been having this conversation live inside the OBSESSED sales challenge, and it’s too important to keep behind closed doors. I’m breaking down why willpower alone will never create the consistent sales rhythm your business needs, and what actually will.I also share a deeply personal story about my own fear of rejection during a major brand reinvention, and I introduce you to Shirley, a jewelry designer from South Africa who transformed her business in under a year by doing one courageous thing: deciding to stop squashing her vision and start executing. If you’ve been waiting to feel ready before you show up fully in your sales, this episode will shift something in you.In This Episode, You'll Learn:00:01 Why the old model of coaching is shifting (and what that means for you)04:43 The "perfectionism prism" trap that makes you feel busy but breaks your sales07:15 Three internal resistance patterns blocking your daily execution10:22 The be, do, have framework reframed for sales and brand identity12:38 Shirley's story: from manufacturing jeweler to opening at a 5-star safari lodge17:39 How The Launchpad installs a daily sales rhythm in your businessHere are the resources mentioned in the show:The Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What if the secret to scaling your business wasn't doing more, but doing less, better? That's exactly what Pia Silva discovered when she went from $40K in debt to $500K in revenue in just 12 months, simply by flipping her entire service model upside down.In this episode, I sit down with Pia Silva, author of the brand new book Scale Solo, to break down the Intensives Model, a business framework that helps expert service providers charge premium prices, eliminate scope creep, and build a wildly profitable business without a big team or a burned-out calendar.We get into the messy, real story of how Pia and her husband Steve nearly lost their branding agency, the lightbulb moment that changed everything, and the practical pricing strategy she now teaches to hundreds of service-based entrepreneurs. If you've ever felt like you're working harder than the money shows, this episode is for you.In this episode, you’ll learn:[01:45] Tracy's intro to Pia and the Intensives Model[07:49] How $250K in revenue still led to $40K in debt[09:12] The pivot that led to $500K in 12 months[14:26] The Lead Product: why you should charge for discovery, not give it away free[21:29] The "sell, sell, raise" pricing method that builds real confidence[22:30] The 50-25-25 Rule to Freedom and Profit[29:20] What to do when burnout has taken over[35:39] All about the book Scale SoloHere are the resources mentioned in the show:Grab Pia's book Scale SoloFollow @pialovesyourbiz on InstagramThe Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

You’re showing up. You’re posting. You’re doing all the things the marketing gurus told you to do. So why aren’t the sales following? In this episode, I am getting into the real gap between posting consistently and selling consistently, and it has nothing to do with how much content you create.I unpack why treating content and sales as the same mechanism is the root cause of the content hamster wheel so many creative founders feel trapped in. I introduce the concept of magnetism vs. visibility, walk you through my 4V Founder Frequency (Vision, Voice, Visibility, Vibration), and show you why inconsistency is often a brand identity issue, not a discipline problem.If you have been blaming yourself for inconsistent sales while showing up every single day, this episode is your permission slip to stop the self-judgment and start building a real sales rhythm alongside your content. One that feels authentic, fun, and sustainable.In this episode, you’ll learn:[00:57]  Why posting more without a brand foundation is like spinning your wheels[03:12]  The critical difference between being visible and being magnetic[06:45]  What the ‘content hamster wheel’ really is and the mindset shift that breaks you free[09:10]  Why your inconsistency is not a character flaw. It is actually a brand signal worth paying attention to[11:38]  The 4V Founder Frequency: Vision, Voice, Visibility, and Vibration explained[14:20]  How to bridge the gap between your content strategy and your sales process[16:55]  What a real sales rhythm looks like (hint: it’s not pushy or performative)[18:02]  How to become so magnetic that people come seeking YOU outHere are the resources mentioned in the show:The Launchpad, Daily Audio CoachingObsessed Challenge (starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

What does it actually take to generate $22 million across multiple creative businesses over 30 years? In this raw, behind-the-scenes solo episode, I pull back the curtain on the real highs, the hard lows, and the identity shifts that made all the difference.From leaving my Nordstrom job with a dream and a prayer, to scoring a $4,000 fax order from Twist in Portland, to experiencing bankruptcy and rebuilding with a completely new mindset. I map out the through-line that connects every pivot, every plateau, and every quantum leap I’ve taken as a creative founder. The secret? It was never just strategy. It was always identity first, sales rhythm second.I also share the 4V Founder Frequency (Vision, Voice, Visibility, Vibration) and explain why founder-led branding is not just a trend. It is the most powerful business asset you can build in an AI-saturated world. Plus, I share how The Launchpad (my daily audio coaching program) is helping creative founders step into iconic brand status every single day.In this episode, you'll discover:[00:00] The Launchpad intro: what daily alignment actually does for your sales[02:10] My 30-year journey: from jewelry designer to $22M founder across 5 businesses[08:17] The $4,000 Twist fax order that changed everything, and what hustle really means to me[11:32] Why sales is the lifeblood of your business (and how each pivot required a new rhythm)[15:00] The 4V Founder Frequency and why founder-led brands win in the age of AI[20:12] The bankruptcy moment at Whole Foods, and the identity work that rebuilt my confidence[25:00] How to become a vibrational match for the sales and income you desire[27:30] The Obsessed challenge and how to join my free 5-day sales eventHere are the resources mentioned in the show:The Launchpad, Daily Audio CoachingObsessed Challenge ( starts March 9)Desire AI (for jewelry designers)Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

If you have ever felt like you are doing all the things, posting every day, showing up consistently, working late, and the sales are still not reflecting that effort, this episode is for you. I am diving into one of the most important distinctions I have made in my entire business journey: the difference between building a business and building a brand. A business sells things when people need things. A brand makes people want to be part of something, and they keep coming back without being chased. And if you have hit a plateau, I promise you it is not your work ethic that is the problem.After working with over 9,600 jewelry brands, I have seen this pattern over and over again. The designers who break through are not working harder, they are building from a stronger foundation. I am sharing why talent alone will never create demand, what iconic founder-led brands all have in common, and the identity shift that has to happen before any strategy will actually work. I am also sharing details on the Obsessed 21-Day Activation, my newest challenge designed to help you become the kind of founder people cannot stop talking about.In This Episode, You Will Learn:[0:00] Why being busy is not the same as building a brand, and the one question that reveals which one you have right now[5:00] The real difference between a business and a brand, and why it changes everything about how you show up and sell[6:00] What would happen to your sales if you stopped posting for 30 days? This question reveals everything[6:39] Why talent alone will never create demand, and the infectious founder energy behind the brands that actually sell out[12:00] The real reason you are busy but broke: it is a foundation problem, not an effort problem[16:29] The identity shift that is the single most powerful move you can make to scale your brand, plus how to join the Obsessed ChallengeHere are the resources mentioned in the show:Join the Obsessed 5-Day Free Challenge + 21-Day ActivationThe Launchpad Daily Audio Coaching ProgramDesire AI for Jewelry Business MarketingAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

After 25 years in corporate America, Jen Polt took the biggest risk of her life - quitting her executive job to become a full-time content creator and confidence coach. Three weeks later, her husband told her he didn't want to be married to her anymore. Instead of retreating, she used this devastating moment to build something even bigger and discovered that confidence isn't a personality trait - it's a practice.In this powerful conversation, Jen shares the raw truth about reinvention in midlife, why vulnerability became her superpower, and how going viral at 50 taught her that age is just a number when it comes to chasing your dreams. We dive deep into what it means to practice confidence like a muscle, how to handle people who can't grow with you, and why being "selfish" might be the most generous thing you can do.In this episode, you’ll learn:[08:30] The moment Jen realized she might actually be an influencer (spoiler: it involved the F-word and 40,000 new followers)[12:45] Why her boss told her "you're onto something" and became her biggest cheerleader for quitting[18:20] The kitchen island conversation that changed everything (and why timing is everything when someone doesn't believe in your dreams)[25:10] The "emotional Heisman" that strong women unconsciously give people (and why it's blocking the love we actually crave)[31:40] How a makeup disaster became content gold and why authenticity beats perfection every time[36:15] The childhood exercise that will remind you who you were before the world got in the way[42:50] Why "only let someone tell you they don't love you one time" became her new life mottoHere are the resources mentioned in the show:Jen's Confidence Clubhouse Follow Jen @makingupforglossedtime on InstagramJoin the Launchpad ProgramApply for the Iconic MastermindAre you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook