The Unforgiving60 podcast

S4E13 – How to be Indistractable with Nir Eyal

Spol 15 sekunder tilbage
Spol 15 sekunder frem

Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business. Then add some behavioural economics, and a twist of neuroscience.

Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things ….. and can we be bored!?

Nir has a Stanford MBA  and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering.

Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.


Your toolkit to being Indistractable is after the timeline….


5:00         Nir’s background and explanation of his expertise.

8:40         Old philosophy on distractions- everything old is new again!

10:00       The four pillars of becoming indistractable

17:25       Does neurochemistry  and the reward pathway drive our distract-ability?

19:50       The place of Locus of Control when considering distraction. Ben talks self awareness…. Curiosity instead of contempt

22:50       How do we get motivated?

29:50       Work, you and relationships- how they nest.

35:50       Psychological transitions and deliberate breaks.

39:45       How do we surf the urge?

48:10       How do customers get hooked on products?

51:20       What is Nir’s power song!?


External Links


-Link to the book:: -Indistractable bonus content is here: -Indistractable summary article: -Distraction guide here: -Habits vs routines article here: -Why schedules are better than to-do lists: -Time boxing article: -Values article: -Habit tracker - -Also, the schedule maker tool Nir mentioned is here:



Contact Us


Email us at [email protected]


Instagram, Twitter: @Unforgiving60





Be guests of the authors of The Resilience Shield between 27-30 October 2022 on Fitzroy Island off Cairns, North Queensland, Australia


Info and bookings here:






The Externals – available on Spotify

Ben Frichot - available on Spotify


Flere episoder fra "The Unforgiving60"