The Sports Content Gameplan

In this episode of the Sports Content Gameplan, host Isac Solinaw is joined by Jeanette Dahlström, Swedish sports and wedding photographer and hybrid creative. We talk about balancing wedding and sports photography - and how it helps her maintain creative energy. We share our thoughts on the reality of working with national teams on the road and the long hours into the night that we creatives know far too well. Jeanette also shares how she plans content around live sporting events - and the challenge of showing yourself and your own work when you'd rather stay behind the camera. This and much more on this week's episode of the Sports Content Gameplan. (In Swedish)

In the fifth installment of the Gameplan Breakdown solo episodes, host Isac Solinaw breaks down 17 years creating sports content and the behind-the-scenes workflow used daily for planning, creation, publishing, and analytics. He emphasizes keeping it simple, walks through the different blocks of content creation and the softwares, apps and things used daily to create content for national teams, federations and international events - plus gives us his best tips, tricks and plays for building a workflow that works for you - and sends you home with a Gameplan Challenge 00:00 Behind The Highlights03:13 Two Workflow Modes04:29 Hardware Basics04:56 Planning And Organization09:35 Notes Brain Dump Habit10:38 Canva Graphics System12:45 Video Editing Stack15:36 Publishing Organic Posts18:01 Manual Analytics Tracking19:07 Three Workflow Plays20:53 Final Takeaways And Homework

In this episode of the Sports Content Gameplan, host Isac Solinaw is joined by Jonathan Jones, public speaker, content strategist and podcasting expert.It's a jam-packed episode, full with actionable advice, food for thought and the details you need to think about, creating your brand as an athlete and student-athlete today. How do you build an online presence? How do you control your narrative? What is "career currency"?, and can you actually use content as career development? We also talk about why every student-athlete should have a podcast in today's media landscape, and continue listen for plenty of practical tips for young athletes and creators to start building their personal brand today + much more.00:00 Welcome and Setup01:48 Quickfire Social Favorites04:21 Who Owns Athlete Narrative05:44 Athletes Versus Media08:54 Jonathan Origin Story11:27 Inside Athlete Branding13:21 Podcasting Gains Traction15:11 Career Currency Explained18:31 Brand Basics and Partnerships23:07 Build Identity Beyond Sport26:35 Why Podcasting Works29:12 Start Before You Feel Ready32:25 Examples and Content Fixes35:25 NIL Creativity and Pressure39:28 Long Term Content Leverage42:35 Top Podcasting Starter Tips45:25 Closing and Where to Find Him

In today's episode of the Sports Content Gameplan, host Isac Solinaw takes a moment to reflect on the journey of the podcast so far, 20 guests & 25 episodes in, and looks back on his top plays and lessons from episodes 13-20.Which tips and tricks were your favorite ones? Comment below!00:00 Podcast Intro02:05 Esteban Gonzalez06:47 Melinda Bergstrand11:30 Charlie Rowing14:02 Daniel Smith16:43 LJ Rader19:53 Samu Gabor24:13 Alex Kopilow29:10 Teila Washington

In this episode of the Sports Content Gameplan, host Isac Solinaw is joined by Teila Washington, Director of Digital & Social Media at SFA Athletics. We talk about all the fun & challenging parts of working in college athletics (and handling 18 different sports, with different voices), her content inspirations, her day-to-day workload and tools she uses to create daily, how social media impacts recruiting and the athletes' increased awareness and personal brands + much more.

In the fourth installment of the Gameplan Breakdown solo episodes, host Isac Solinaw breaks down being back on the sidelines with the Swedish National Team for the FIBA World Cup Qualifiers. This episode reflects on returning on site for the first time since 2022 after years of remote work managing social channels. Isac describes how the sports content landscape has evolved from a one-person communications role to a full crew of photographers and videographers, shares lessons from covering two key games for Sweden, and explores his biggest takeaways for social media success from a career of covering basketball from the sidelines.00:00 Back at Hovet01:38 What This Series Is02:11 Returning to Nationals03:46 Content Roles Evolved05:15 Home vs Away Workflow06:32 Preparation Is Key09:33 Post Near Live11:10 The Live Event Grind12:36 People and Relationships15:12 Best Moments Off Court17:58 Key Takeaways and Wrap

Alex Kopilow, sports marketing expert and founder of Sponcon Sports, joins The Sports Content Gameplan to explain why sponsored content succeeds or fails based on content quality, not sponsorship - and shares his “fan first, value, fun” framework. He highlights teams and creators he studies (including the Eagles on YouTube) and breaks down why sports organizations still separate content and revenue, arguing for cross-department collaboration and dedicated digital partnership roles. Kopilow outlines how to value and price digital inventory using reach, engagement, and opportunity cost, warns against selling undefined “post banks,” and recommends building a detailed digital inventory menu, improving measurement, and contextual reporting tied to partner goals. He shares strong partnership examples (Aston Martin x TikTok, Penguins x Dick’s, Epic Games and Raising Cane’s championship moments) plus trends like creators in sports marketing, athletes monetizing formats, YouTube strategy, and first-party data.

This week on the Sports Content Gameplan, I'm joined by Samu Gabor, YouTube consultant for the Golden State Warriors, filmmaker - and that's just the start!Samu has built one of the most respected names in NBA content — scaling GOAT to hundreds of thousands of subscribers, tens of millions of views — and now helps sports teams and leagues unlock their YouTube potential. We talked about his filmmaking roots, the power of repeatable show formats, working with NBA teams, the Luka Dončić video that blew up 6 months after it was posted + much more.

In this episode of The Sports Content Gameplan, host Isac Solinaw is joined by LJ Rader, creator and curator behind the famous & viral social media account Art But Make It Sports.  They discuss how the project began back in 2019, what makes great content online, and how his passion for art and sports made him combine the two in this unique way - without using AI. LJ describes the artistic parallels between elite athletes and artists, his frustrations with missing photographer attribution, and how his new book emerged through repeated encouragement.

Daniel Smith joins the Sports Content Gameplan podcast to discuss his career in sports communications and content, including 11 years at World Sailing covering five Olympic and Paralympic Games, to working at Motorsport UK and founding his agency, Born 23. He explains how social media evolved inside an international federation, why strategy matters before posting, and how to work creatively within Olympic content restrictions. Daniel contrasts vanity metrics with business outcomes like ticket sales, participation and first-party data, and shares what works in motorsport content - and offers his three tips for starting your own business in the sports creative field.