The SalesStar Podcast

Steve Harding, SVP of International of the combined AI Revenue platform powerhouse, Clari + Salesloft joined this episode as our guest to chat about what’s on everyone’s mind – AI and the future of GTM for SaaS teams.Key topics covered:What aspects of MCPs do today's sellers and marketersneed to understand better?AI is integral to GTM teams but how should GTM teamsoptimize how they use AI to drive processes and output? Five takeaways for every modern seller

Yoni Tserruya , CEO of sales intelligence tool Lusha re-joins us in this SalesStar Podcast chat to discuss all things salestech and martech:Key topics covered:AI and salestech: what will shape the ecosystemOverall impact of AI across sales/marketing/customer-facing teams Five of the most important and crucial AI in SalesTech best practices

Jason Wolf, President of Fullstory (a digital experience intelligence platform) joined us in this episode of the SalesStar Podcast to chat about the trends that will dominate SaaS sales and marketing through the rest of 2026:Key topics covered:The benefits and best practices around AI-powered salestechTop challenges for SaaS sales and marketing leaders to stay ahead of in 2026How salestech and martech will evolve in future

Alicia Hale, SVP of Growth Marketing at Demandbase joins us in this episode of the SalesStar Podcast by SalesTechStar to chat about a few proven trends and best practices that can enable marketing results:Key topics coveredGrowth marketing trends for 2026Common myths around B2B growth marketing Using AI to boost marketing output

Kimberly Gordon, Senior Vice President of Marketing at People.ai spoke about the evolving roles and standards redefining B2B SaaS sales and marketing in this episode of the SalesStar Podcast:Key topics covered:How martech and salestech is impacting B2B SaaS sales and marketing team structuresEvolving standards and roles redefining B2B sales and marketing Generative AI and the future of salestech, martech

Jason Telmos, VP, Product Marketing at 6sense spoke about the impact of AI on marketing in this podcast:Key topics covered:AI and Marketing's FutureAbout 6sense's latest feature - RevvyAITMWhat's changing in modern GTM tactics?The future of revtech and salestech

Eric Anderson, CEO of Walnut.io, a B2B sales tech company providing personalized demo and analytics platforms talks to us about the growth of vide coding and how product demo platforms are becoming more mainstream in this episode of the SalesStar Podcast by SalesTechStar.Key topics covered:How is the market opening up to product demo platforms How are SaaS teams relying more on vide coding today?How will AI generated coding tools change the game for SaaS innovators

Andrew Frawley, CEO of Data Axle joins us in this episode of the SalesStar Podcast to chat about the best practices modern marketing and sales teams should pursue tobuild more authentic, audience focused campaigns: Key topics coveredChallenges in SaaS Sales and MarketingHow should B2B teams focus on building audience focused campaigns?Using martech and salestech effectively for better sales-marketing output

Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft joined us in this conversation of the SalesStar Podcast to chat about the impact of AI agents across sales and marketing while taking us through some of Salesloft’s newest agentic AI innovations; Key topics covered:Deployment and optimization tips for sellers and marketers in an agentic AI driven ecosystemCreating the right human-machine balance in an agentic AI sales-marketing eraThe future impact of AI on salestech and martech

Monica Ho, CMO at SOCi joins us in today’s episode of the SalesStar Podcast to chat about the future of customer journeys and how modern martech is a game changer when it comes to driving better online journeys. Key highlights discussed in the conversation:Top factors that need urgent transformation when it comes to modern B2B customer journeysHow modern marketers use AI to decode more about customer behaviours to drive better digital journeysHow can better local search tactics for multi-location brands tie into all of this effectively