The SaaS Theory Podcast

Learn from Natalie Marcotullio, Head of Growth and Operations at Navattic, how to increase your $ARR with SaaS growth practices such as interactive demos, original research, and subject-matter expertise.

Can you build a thriving SaaS company while staying away from the turmoil of big cities? Pierre de Wulf, the co-founder of ScrapingBee, has one bold answer: Yes. But the journey to $1M ARR wasn’t easy. Launching and failing, pivoting, experimenting, building in public, and growing steadily... These are only a few of the challenges Pierre de Wulf and his team experienced while growing ScrapingBee.

Resilience, introspection, and systems. Lots of systems. This is what it took Marc Castro to grow his company from 0 to $1M ARR. The beginning wasn't easy, though. Developing 3 products simultaneously, growing an audience from zero, overworking... These are only a few of the challenges Marc Castro and his team had to overcome on their way to building Datalyse, a successful SaaS company.

What is it like to build in public? How can you succeed even if your product fails? What are the risks of sharing the progress of your company publicly? Learn this and more from Arvid Kahl, SaaS founder, author, and the kindest human on Twitter.

How do you transition from consulting to a full-fledged tech company? What does it mean to be part of the Salesforce ecosystem? What shifts we'll see in the MarTech industry? Learn this and more from Mounir Nejjai, co-founder and CEO at Cezium.

We’re in 2022, yet most companies rely on “intuition” and “gut feeling” when hiring. As a result, employers make expensive hiring mistakes. Maybe it’s time to develop a more robust recruitment process and use a systematic approach to hiring? That’s the question we’re trying to answer during this interview. Alo Arro is the co-founder and CEO at Teamscope, an talent analytics platform for hiring and team development. Over the years, Alo developed a powerful hiring methodology used by the  world’s best teams. And now, he’s sharing his unique recruitment insights with us.

Vedran Rasic is the co-founder and CEO at LeadDelta. Previously, he co-founded Autoklose, a company acquired by VanillaSoft in 2020. Apart from starting and selling companies, Vedran is also buying and investing in software startups and indie projects. And by the way, he is in my top 10 people-to-follow on LinkedIn. He’s sharing lots of interesting insights and stories. Vedran is the person you can learn from about startups, entrepreneurship, marketing, sales, and everything else in the SaaS handbook.