The Refill

Thanks for listening to The Refill! Please subscribe to Marketing Brew's new podcast, Marketing Brew Weekly, at the links below. This will be the last episode of The Refill. Marketing Brew Weekly on Spotify: https://open.spotify.com/show/7FnSf6zsdiMkRd738PxtGT?si=31fd439c16524e6f Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew/videos Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.

We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the backlash faced by creator Connor Hubbard, the controversy surrounding American Eagle’s campaign with Sydney Sweeney, and Waterboy’s unconventional path to success through a criticized brand trip. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults." Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack.  Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [email protected]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. And let us know your thoughts at ⁠[email protected]⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.