The Publisher's Playbook

In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot.We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat.James shares how the team has brought this Aussie gumboot culture to the US, leaning into bold colors, “merry” branding, and a no-discount pricing philosophy.We dig into the role that content publishers, creators, and elevated cashback and loyalty partners play in building awareness and credibility in new markets.If you’re a publisher, creator, or brand curious about category creation and long-term partnership strategy, you’ll get a ton of ideas from this conversation.

On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.

In this episode of The Publisher's Playbook, Kurt Mangum II, Vice President of Strategic Partnerships at ISSA, discusses the founding story of ISSA, the importance of fitness certifications, current trends in the fitness industry, and the goals of their affiliate and creator programs. Kurt and Jerrid dig into the unique job guarantee offered by ISSA and the growing demand for fitness professionals, highlighting the opportunities for partners to engage with a credible brand in a thriving industry.

Today I'm speaking with Colby Saenz from Lovevery. As a parent, I can immediately see the value of Lovevery playkits for keeping your kids not only entertained but helping them learn at the same time. And as a marketer myself I can see how activating creators, review sites and content publishers would be a great way to not only tell, but show how Love ervery has a positive impact on parents and their families every day. Colby and I dig into the company, products, business model and partnerships that are growing this incredible brand focused on helping kids ages 6 months to 5 years old learn through play.

Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.

Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what they’re looking for in a partner. These marketers are excited to expand their partnership programs and are looking for the right fit. Are you it? Stop guessing and start promoting the products and services your audiences will love.

Apply for the impact.com Partner Growth Program Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and spearheading impact.com’s efforts to help publishers grow their business. This podcast is called The Publisher’s Playbook for a reason, we focus on how publisher’s can not only survive but thrive in the performance and advertising industry. Richa shares how publishers can connect with brands, optimizing their profiles, leverage first-party data, and embrace paid placements.  If you’re a publisher looking to get noticed in a crowded marketplace or curious about where the industry is heading, this episode is packed with actionable advice and forward-thinking insights. As a bonus, if you’re a publisher and you want to connect directly with Richa and her team to find out more about the Partner Growth Program Apply Now

This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool. In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.

In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers the motivations behind starting Pie, the unique features of their ad blocker, and the monetization strategies they plan to implement. Ryan shares his long-term vision for creating a more vibrant and open internet.

In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships between retailers and publishers. The episode also delves into advertising strategies, the future of retail media networks, and the broader landscape of commerce media, emphasizing the need for collaboration and innovation in this rapidly evolving space.