518: Productizing a Creative Service with Lidia Varesco Racoma

If it’s time to stop giving away your most valuable resource – your thinking – and finally get paid for it, this episode is for you. Kristina Unker, owner of Ma’am, a brand strategy firm focused on the hospitality sector, shared her POV on strategy: What is it? How do you do it? How she learned it. And whether AI can do it. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Against a backdrop of uncertainty, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares the key to his success, why he has no interest in retainer clients and how he’s handling slashed funding for non profits. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you’ve been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The Essential Nonprofit Branding Toolkit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you want quick wins to kick off the new year, today’s episode is for you! Find out what a quick win really is and where to focus in order to make them more likely. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

We’re wrapping up 2024 and ringing in 2025 with a conversation about time and patience and AI too, of course, with my old friend and self-proclaimed introverted IT geek,  Alan Seiden. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

For the next installment of the “Where are they now?” series, we learn from Carrie Simmons, former agency owner turned leadership coach and Executive Director of a destination management non profit. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In today’s episode, we turn the tables and I am interviewed about how I build my business by my very first client, Ilo Orleans, director and producer of films for the likes of Google, Microsoft and other names worth dropping! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn’t) working and what to do to make sure it does. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market – listening to Ilo, that is – that I found myself on the path that has become Marketing Mentor. For the next installment in the “Where are they now” series, I bring you my first client, Ilo Orleans. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

In this new Q&A style episode, you’ll learn what to do (and say) when a prospect “rejects” you, how to stay motivated to do your marketing, whether you can have more than one LinkedIn profile and more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.