The Marketer’s Guide

Eden Bidani is a Conversion Copywriter and Acquisition Specialist with her own company Green Light Copy.  In this conversion, we talk about copywriting, how to begin with writing good copy, the importance of talking to the customer and how to become a good copywriter. Subscribe for new episodes at samuelcheong.com/podcast Follow Eden Bidani on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Ashley Faus is the Content Strategy Lead, Software Teams at Atlassian, a software company based in Sydney that builds collaborative tools for project management like Trello and Jira. She describes herself as a marketer, writer, speaker by day. And actor, singer, actor, fitness fiend by night.  In this conversion, we talk about thought leadership, the 4 pillars of thought leadership framework and how we can become thought leaders. Subscribe for new episodes at samuelcheong.com/podcast Follow Ashley Faus on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Srdjan (Serge) Popovic is the Chief Marketing Officer at Crossrope, a fitness brand on a mission to inspire millions of people to discover a new way to get fit. He's also a writer at theeffectivecmo.com, with the aim to help marketers grow to be more effective and productive. Subscribe for new episodes at samuelcheong.com/podcast Follow Srdjan (Serge) Popovic on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Xin-Ci Chin, or Xinch, is the Head of Marketing at StoreHub, a Southeast Asian tech startup serving retail and F&B businesses. She's worked for companies like Mindvalley, founded her own startup and also teaches digital marketing through NextAcademy. In this episode, we talk about how she stumbled into marketing, but quickly found a passion for it. We talk about building marketing teams in startups/scaleups, serving the needs of the customer and the marketer of the future.  Subscribe for new episodes at samuelcheong.com/podcast Follow Xinch on LinkedIn  Follow Samuel Cheong on LinkedIn  What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Eric Melchor is the Partnership Manager at Bonjoro — a video engagement platform and Host of the Innovators Can Laugh Podcast.  In this episode, we talk about pursuing side hustles and passion projects, how to learn new things, building community to increase customer lifetime value and changing a company culture from within.  Subscribe for new episodes at samuelcheong.com/podcast  Follow Eric Melchor on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Laura Erdem is an Account Executive with DreamData.io a b2b revenue attribution platform. In this episode, we talk about journey in enterprise and start up sales, how she grew on LinkedIn and marketing and sales alignment. I believe marketers must learn sales and work collaboratively — so this is a good episode. Subscribe for new episodes at samuelcheong.com/podcast  Follow Laura Erdem on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

George Coudounaris is co-host of the The B2B Playbook, a podcast that helps b2b businesses grow with a simple framework. In this episode, we talk about his journey from law to marketing and his journey as a marketer. Learn about the 5 Be's Framework and how you can apply it in your small business. Subscribe for new episodes at samuelcheong.com/podcast  Follow George Coudounaris on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Aaron Lynn is a business systems consultant and coach. He runs his business AaronLynn.com from Bangkok, Thailand, helping 6, 7 or 8-figure business owners gain more time back. In this episode, we talk about starting businesses and the 5 types of business systems.  Other topics we cover include productivity, working remotely and solopreneurship. Subscribe for new episodes at samuelcheong.com/podcast  Follow Aaron Lynn on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Joseph Lewin is the Director of Demand Generation at Proofpoint Marketing. In this episode, he shares his unconventional and downright audacious journey to becoming a marketer, from chimney sweep to installing security cameras. Joseph is a risk-taker and you'll learn how that led him to start a podcast and open new opportunities for himself.  Other topics we cover include demand generation, building relationships at scale and how to grow on LinkedIn. Subscribe for new episodes at samuelcheong.com/podcast  Follow Joseph Lewin on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.

Florian Decludt is a Growth Marketer at Reddot. In this episode, he shares his story of how he got started on LinkedIn that led to opportunities in marketing. We discuss the systems and strategies he used to grow to 17,000 followers on LinkedIn and some advice on how to get started. Other topics we cover include the problem solving, finding your niche, and how to post on LinkedIn.  Subscribe for new episodes at samuelcheong.com/podcast  Follow Florian Decludt on LinkedIn Follow Samuel Cheong on LinkedIn What would you like me to cover in this podcast? Let me know by sending me a message on LinkedIn or Twitter.