The Marketer

The Marketer Podcast #42 All things marketing with Carma Levene & Clayton Smith Big Hits 1. Solo Stove back with Snoop - ‘Blunt Marketing’ https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/ New Campaign looks to flip the script, a more connected experience - https://solostove.com/ 2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton Kayo launches mini-series to address gender equity in sport - Mumbrella link Album Cuts ‘We’re not in a great place right now’: Telstra creative head says Australian adland is falling behind on the global stage Australians consider online advertising less trustworthy than traditional forms - according to recent Kantar media reactions report Perplexity is preparing to introduce ads, will brands jump on board? Events  Grill The Marketer 19 September - Get Tix

The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap  Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link here Aus numbers - link here ABC’s advertising spend skyrockets as audience numbers fall - link here Album Cuts Qantas fallout continues, how’s the brand doing?  Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.  REX - Also in hot water about predatory behavior towards new low cost airline Rex AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/ 9 Network Staff went on strike on the eve of the Paris Olympics - link here Events Grill The Marketer September - Get Tix

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/ Katy Perry’s new song tanks hard  The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this? Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’          Hawk Tuah Girl - A New Level of Viral https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/ Album Cuts Booktopia goes into administration - article link Linkedin’s suggested comments are super dumb Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough EventsGrill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein  https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674 Aus Day - Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/ General: https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790   Album Cuts Cookies are crumbling finally? - https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies Spam on Facebook Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire Lawn Mowing guy  https://www.instagram.com/timthelawnmowerman/ Yet another thing is ‘dead’ -  Haven’t heard of anything being dead this week… The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you Victoria’s Secret walks back rebrand https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/ Elon Musk telling advertiser to fuck off https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj Album Cuts Threads a few months in https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/ AI influencers https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month https://mumbrella.com.au/is-the-future-of-advertising-fake-809776 Yet another thing is ‘dead’ - Influencer Marketing edition Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29

Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/ https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/ https://geekout.mattnavarra.com/p/welcome-twitter-hell https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok https://www.forbes.com/sites/dereksaul/2022/10/31/vine-20-twitter-reportedly-working-to-bring-back-video-service-after-musk-poll/ Album Cuts Instagram suspends accounts. Carma has a funny story. Events Grill The Marketer WAMA Sundowner Dec 8th AMI Members event

Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years of Marketoonist https://marketoonist.com/2022/10/evolution.html Sneaky Poster put up in McDonalds goes viral https://www.usatoday.com/story/money/nation-now/2018/09/20/mcdonalds-students-prank-fake-ad/1367848002/ Events Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets WAMA Sundowner Dec 8th AMI Members Event - details TBC

Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000. That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners. Tiktok says it’s not a social media app https://mumbrella.com.au/tiktok-pulls-away-from-acccs-social-media-definition-stressing-challenger-position-760726 Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/ Kanye to buy Parler https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html Album Cuts Netflix roasts Zelda fans on Twitter Food blogger get’s $300,000 in damages from another influencer for defamation https://www.abc.net.au/news/2022-10-18/food-blogger-defamation-damages-pastry-chef-social-media/101546572#:~:text=Food Netflix Ad Supported Tier releasing in November https://www.kotaku.com.au/2022/10/netflixs-ad-supported-plan-is-coming-next-month-with-less-offerings/ Events WAMA Breaky Grill The Marketer with Brittany Garbutt Nov 3rd

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.  The topic of the day was Data, a massive focus for all marketers and businesses. Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important  Full write up of the day on the AMI WA LinkedIn here.

Toast the Marketer last week! Big Hits Brand Spam - Brand’s posting about the queen Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/ Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446 More news re: Netflix New Ad Supported Tier Good Summary Post from Jason Yim on Linkedin https://www.linkedin.com/feed/update/urn:li:activity:6975385056823439360 Album Cuts Keep the rabbits out: https://junkee.com/the-keep-the-rabbits-out-kid-is-back-and-he-hasnt-learnt-a-thing/339668 Bot cull on Instagram? https://mumbrella.com.au/mega-influencers-lose-millions-of-followers-in-a-short-time-hypeauditor-756848 “We estimate that only about 60% of all Instagram accounts are real people” Events AMI Summit Grill The Marketer October - Change of date, stay tuned