The Manufacturing Marketer

How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting. — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer.

We welcome IML veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS. We'll pick his brain about: > His professional transition to SaaS > A better structure for marketing programs > Reporting and data visualization — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies. ∙ Defining what results mean ∙ Timeline to marketing ROI ∙ Why results take time Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. Following up on the conversation from the last episode, Mary and Brendon ask Chris to delve into how industrial companies can start implementing a total customer experience program. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. On this session of Industrial Marketing Live, Chris shares his takeaways on the importance of customer experience and how your brand fits into the big picture. _____ If you enjoyed this conversation, join our next session of Industrial Marketing Live! Learn more and register at https://www.industrialmarketinglive.com

On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023 We discuss: - How to think about your marketing strategy - The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

Featuring Michael Murphy from Hike2 Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership. This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Joe Sullivan, Co-Founder of Gorilla 76 At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Gorilla 76 Co-founder Joe Sullivan In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer. We cover: - The importance of asking questions and where to start - Shifting the conversation with leadership from tactics to business goals - Money and why you need to be comfortable talking about it Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com