MadTech Daily: New Programmatic Tool Address 'Overzealous' Brand Safety

On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.

On today's MadTech Daily, Dot discusses: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenue on Taobao and Tmall platforms; TV seeks Head Of Generative AI Innovation to drive AI-driven content creation for TV shows, films, and digital-first content.

On today's show, Dot discusses: the EU looking whether to count all of Elon Musk's business when metering out a fine for X; Netflix subscriber growth; Meta in trouble for 'polluting' open source.

In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton to discuss privacy and compliance certification, Google's hand being forced over app stores, and the rise of shoppable TV.

On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering

In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.

On today's Daily, Dot discusses: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent

Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring

On today's MadTech Daily: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works

On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.