ExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit, and Our Reliance on Tech Giants

1.3.2024

The MadTech Podcast

0:00

40:25

In this ExchangeWire team episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.

On today’s episode, the team explore Walmart’s plans for retail media and the increasing saturation of the TV/streaming landscape, Google’s data driven deal with Reddit, and our reliance on the biggest tech giants.

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ExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit, and Our Reliance on Tech Giants

The MadTech Podcast

Flere episoder fra "The MadTech Podcast"

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The MadTech Daily: TikTok Suspends Rewards App; Meta and Spotify Announce Profits

Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations

The MadTech Daily: US Senate Passes TikTok Bill; X to Venture Into CTV

Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry

Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

MadTech Daily: Sky and Paramount in Ad Sales Deal; US Presses for TikTok Sale

The MadTech Daily: Netflix To Stop Reporting Subscriber Numbers; X Loses Another Major Ad Partner

MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement