dentsu's Ganga Chirravuri on the Evolution of Programmatic

On today's MadTech Daily: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb

On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive

On today's MadTech Daily: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase 

On today's MadTech Daily: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year 

On today's Daily, Dot discusses: Google ordred to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta move into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets

On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth.

On today's Daily, Dot discusses: Spotify on the SAX; LinkedIn in legal hot water; Nvidia stretching into new markets

On today's MadTech Daily, Dot dissects: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.

On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.

On today's MadTech Daily, Dot discusses: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenue on Taobao and Tmall platforms; TV seeks Head Of Generative AI Innovation to drive AI-driven content creation for TV shows, films, and digital-first content.