The Level 10 Contractor Daily Podcast

Today Rich is going to go a little bit old school on you… no, it's not Throwback Thursday--it's only Wednesday! But Rich is going to cover some topics that he doesn't talk a lot about… but are good foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing. What you're about to find out is that the psychology of marketing is really just the psychology of people. Get ready to learn all about saying the right things to your prospects in your marketing at the right time!

That cheap website looked like a bargain—until it started costing them business. Rich breaks down why contractors regret choosing a website based on price and what actually makes a site worth the investment. Discover how weak messaging, generic design, and a missing identity can sabotage your marketing before a homeowner ever picks up the phone to call you.

Company Culture. Let's face it--this is a topic that gets a lot more attention in those big fancy mega-corporations than it does over here in the world of contractors. But still--this is something that you might want to stop down and think about for a minute or two… or 17. Rich has some good insights and ideas for you today… and yes, some of them even impact your marketing.

Rich is going to tell you the story of the unlikeliest hurdling specialist· who taught him a lesson about facing adverisity head on.

Today we look back on the episodes inspired by our clients.

AI can crank out content, but can it capture what makes your company worth choosing? Rich dives into the collision of artificial intelligence and Identity—and why contractors need to pay attention. Discover how a clear, compelling Identity can give AI something powerful to work with, sharpen your marketing, and help you stand apart from competitors saying the same things.

Your competitors can copy your prices, products, and promises. They can't copy who you are. In this Throwback Thursday replay from his live Columbus GAF training, Rich tackles Identity: the foundation of marketing that gives homeowners a compelling reason to choose you. Discover why sounding like every other contractor leaves you competing on price alone—and how to change that.

Today's podcast is all about Branding. What's that you say? You already are the master of branding? Or you're too small for branding? Nonsense, on both accounts! Rich has 7 tips for you today… that can help you either get involved with branding at all… or get to the next level. These are bite-sized nuggets… see what you think!

Cutting your holiday advertising budget? Fine. But take a scalpel to it, not a meat cleaver. Rich reveals five ways contractors can spend less without making their businesses disappear. Learn where to focus your dollars, how to compete smarter on Google, and why past customers could be your best shot at keeping leads flowing and selling profitable holiday projects.

Today's podcast is all about marketing on the cheap… as in… what kinds of things can you do to get business if your just starting out, you don't have a lot of money, and you need to generate leads? Rich has answers, as usual.