The Inside Edit

From becoming one of the internet’s most recognizable style icons to building a global fashion brand, Matilda Djerf has turned her personal aesthetic into something much bigger. This week on The Inside Edit, Maeve Reilly sits down with the founder of Djerf Avenue to talk about the journey from sharing outfits online in Sweden to opening her brand’s first permanent store at 25 Bond Street in New York City.Matilda opens up about launching Djerf Avenue with her fiancé, Rasmus, bootstrapping the business, packing their own orders, and learning every aspect of running a company from the ground up. She shares why listening to her community has shaped the brand, how she balances creative instinct with business decisions, and why having millions of followers doesn't automatically translate into sales. Plus, she takes us behind the scenes of her collaboration with Hailey Bieber and Rhode, including the unexpected DM that started it all.Beyond the business, Matilda gets personal about protecting her privacy, navigating the pressures of growing up online, planning her wedding, and learning to prioritize herself while leading a company. She also shares why she chose to speak publicly about her ectopic pregnancy, opening up an important conversation with Maeve about fertility, women's health, and the power of sharing difficult experiences.From the early days of Djerf Avenue to an exciting new chapter for the brand, this episode is an inside look at the woman behind the aesthetic and what it really takes to build something that lasts.

What if seven days could completely change the way you see yourself, your relationships, and your life?In this deeply personal episode of The Inside Edit, Maeve Reilly returns from maternity leave with a guest who changed her life: Steve Granville, teacher and Head of Development at the Hoffman Process.The Hoffman Process is an intensive seven-day personal growth retreat designed to help people uncover childhood patterns, confront deeply rooted emotions, and reconnect with their authentic selves. It's an experience that has gained attention from people like Katy Perry and Dr. Andrew Huberman, but for Maeve, its impact goes far beyond the headlines.Maeve opens up about her own transformative experience, from the emotional breakthroughs she never saw coming to the profound sense of peace she felt afterward. Steve shares how his own struggling marriage led him to the Hoffman Process, why our childhood experiences continue to shape our adult lives, and what it really takes to break free from patterns that no longer serve us.Together, they explore the power of forgiveness, self-worth, emotional healing, and learning to love yourself without needing to earn it. They also pull back the curtain on what happens during the seven-day retreat, why participants disconnect from their phones and professional identities, and how the experience can create lasting changes in relationships, parenting, and everyday life.Whether you're curious about the Hoffman Process, navigating a major life transition, or simply looking for a deeper connection with yourself, this conversation is a reminder that real transformation begins within.Welcome back to The Inside Edit.

Fashion isn't just about what you wear—it's about how you show up in the world.This week, Maeve sits down with fashion editor, podcast host, and creative entrepreneur Liv Perez for an honest conversation about building a career through curiosity, trusting your instincts, and creating a personal style that's rooted in confidence instead of trends. Liv shares her journey from interning at Teen Vogue and Glossier to hosting Let's Get Dressed and appearing on the Today Show, along with the lessons she learned by saying yes to unexpected opportunities, embracing reinvention, and building an authentic online community.Together, Maeve and Liv discuss why "done is better than perfect," the power of finding your niche, fashion as a form of self-care, creating meaningful relationships in your career, surviving online criticism, podcasting, entrepreneurship, and why evolving is one of the greatest strengths a creative person can have.Whether you're building a business, finding your personal style, or simply looking for encouragement to start before you're ready, this conversation is filled with practical wisdom and inspiration.

When celebrities, stylists, and collectors can't find the luxury fashion piece they want, they call Gab Waller.In this episode of The Inside Edit, Maeve sits down with the luxury fashion sourcing expert who turned a simple idea into one of the most sought-after businesses in the world. Gab shares the story behind sourcing the iconic Celine coat for Rosie Huntington-Whiteley and Hailey Bieber, the moment that launched her career onto the global stage, and how she built an entirely new category within the fashion industry.They dive into the reality of luxury shopping today, why Chanel is more competitive than ever, how relationships and trust have fueled Gab's success, and what it's really like working with celebrity clients and stylists behind the scenes. Gab also shares how she's leveraging AI to transform the sourcing industry through her new platform, Sourced By, and why she believes technology will enhance—not replace—the human connection at the heart of luxury fashion.From entrepreneurship and innovation to fashion, business, and building meaningful relationships, this conversation is packed with insights for anyone looking to create something original and turn passion into a thriving career.

Amanda Thomas never planned on becoming a jewelry designer.What started as an after-school hobby at 14 years old turned into LUV AJ — one of fashion's most recognizable jewelry brands.In this episode, Amanda shares the unbelievable story of landing Fred Segal before she could drive, learning business from her entrepreneurial parents, growing through celebrity placements, building relationships with major retailers, and eventually seeing Beyoncé wear LUV AJ during her legendary Coachella performance.Amanda and Maeve also discuss entrepreneurship, dating later in life, therapy, burnout, finding balance, personal growth, and why sometimes the best strategy is simply saying yes and figuring it out later.This is a conversation about trusting yourself, taking opportunities when they appear, and building a life that feels as good as it looks.

Dr. Natazia Stolberg is an acupuncturist, herbalist, women's health expert, and founder of Rest & Digest Tea. She joins Maeve to discuss the growing health challenges women face today—from chronic stress, hormone imbalances, digestive issues, and fertility struggles to the often-overlooked symptoms that many have been taught to normalize.The conversation also dives into Maeve's personal fertility journey, the role acupuncture played throughout IVF, the realities of endometriosis, and why so many women struggle to find answers within traditional healthcare systems.Natazia also shares the story behind building her wellness practice, Space 314, and how a tea she originally created to heal her own digestion unexpectedly became a thriving wellness brand.Whether you're navigating fertility, hormones, digestion, burnout, or simply looking to better understand your body, this episode offers practical insights and a powerful reminder that your symptoms deserve attention.

After losing everything in the Palisades Fire, Maeve and Zach found themselves starting over in an entirely new chapter of life. A new city. A new house. A blank slate.This week, Maeve sits down with renowned interior designer Sarah Solis, the creative force behind the Calabasas home that helped transform that blank slate into something deeply personal. Known for her warm, layered, and intentional approach to design, Sarah shares how our homes can influence the way we feel, heal, and move through life's biggest transitions.Together, they discuss the emotional process of starting over after loss, the psychology of design, the value of vintage pieces, creating spaces that tell a story, and why the most beautiful homes are often the ones that feel collected rather than decorated. Sarah also opens up about her journey from construction sites and fashion styling to becoming one of the most respected interior designers in the country.Whether you're designing a home, navigating a life transition, or simply looking for inspiration, this conversation is a reminder that home is about far more than what's inside the walls—it's about how a space makes you feel.

Rumer Willis joins Maeve for one of the most personal and unfiltered conversations yet. The two longtime friends reflect on growing up in Hollywood, healing family patterns, motherhood, dating, sobriety, self-worth, and the emotional work it takes to truly know yourself.Rumer opens up about leaving a difficult relationship, raising a confident daughter, navigating Bruce Willis’ health journey, and finally stepping into a new chapter of confidence and clarity. The episode also dives into birth stories, spiritual growth, therapy, fame, fashion, and why settling for less is no longer an option.This episode feels less like an interview and more like sitting in on an honest conversation between two women who’ve grown up together through every era of life.

Sami Miro never followed the rules of fashion — and that’s exactly why she changed it.In this episode, the founder of Sami Miro Vintage opens up about building one of the most recognizable sustainable fashion brands from scratch, turning vintage materials into iconic pieces worn by everyone from Beyoncé to Hailey Bieber.But this conversation goes far beyond clothes.Sami shares the reality of entrepreneurship, navigating heartbreak while running a business, calling off her engagement, learning self-worth, and why she finally realized: “I’m the prize.”Maeve and Sami also dive into creativity, AI, sustainability, relationships, intuition, and what it actually takes to build a meaningful life on your own terms.This episode is honest, inspiring, chaotic (thanks to the dogs), and deeply real.

In this deeply personal episode, Maeve sits down with Zach to share the full story behind their journey to becoming parents. What started as hope quickly turned into a long, emotional road through IVF—filled with setbacks, uncertainty, and moments that tested them in ways they never expected.Maeve opens up about the physical and emotional realities of fertility treatments, from hormone injections and procedures to navigating endometriosis, thyroid issues, and the pressure of time. Together, they talk honestly about what it takes to keep going when nothing feels guaranteed—and why advocating for yourself matters more than ever.This is a conversation about resilience, partnership, and the unseen side of building a family. For anyone who’s been through it—or is in it right now—you’re not alone.