Guide to Meta Ads Targeting | Part 1

If you're preparing for a major sales event or you feel your Black Friday ads could have been better, our Google Ads Aficionados are here to help! Usama, Colby, and Glen share effective strategies to optimize Google Ads campaigns even before the sale begins. Watch the video now.&nbsp;Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: &nbsp;&nbsp;/&nbsp;&nbsp;&nbsp;&nbsp;Colby Doyle: &nbsp;&nbsp;/&nbsp;&nbsp;&nbsp;&nbsp;Glen Wilson:&nbsp;&nbsp;&nbsp;/&nbsp;glenmwilson&nbsp;&nbsp; 0:00 Intro1:02 The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale2:47 Get the basics right5:45 Prime the audience early9:27 Portfolio Bid and Budget Strategy👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: <a...

Explore the importance of social media with your paid ads strategy. Ari and Priyanka talk about why social media is necessary for businesses to connect with their audience and provide value beyond promotional offers. Watch this video now.In this video, our Social Media Manager, Ari Paulin, and our Client Creative Manager, Priyanka Lakha, discuss that while paid ads can give you immediate sales, social media has the power to create long-term relationships with customers and eventually build a community around your product. They also discuss the misconceptions about running social media with paid ads, the challenges with effective messaging, how consistency can boost your brand’s reputation, and more. Discover how integrating social media can boost your brand awareness and drive long-term success.]Connect with Ari on LinkedIn: &nbsp;&nbsp;/&nbsp;aripaulinsocial&nbsp;&nbsp;Connect with Priyanka on LinkedIn: &nbsp;&nbsp;/&nbsp;priyanka-lakha-642394130&nbsp;&nbsp; Related videos:🚀 Mastering Digital Marketing Metrics: What to Focus On: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Mastering&nbsp;Digital&nbsp;Marketing&nbsp;Metrics...&nbsp;&nbsp;🔥 John’s Recommended Multi-Touch Attribution Tool: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;John’s&nbsp;Recommended&nbsp;Multi-Touch&nbsp;Attr...&nbsp;&nbsp;💣 Never Waste Any of Your Content With This Hack: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Never&nbsp;Waste&nbsp;Any&nbsp;of&nbsp;Your&nbsp;Content&nbsp;Wit...&nbsp;&nbsp;&nbsp;<a...

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran’s Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran’s LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:💣 New Strategy for Google Ads Performance Max &amp; Standard Shopping Campaigns: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;New&nbsp;Strategy&nbsp;for&nbsp;Google&nbsp;Ads&nbsp;Perform...&nbsp;&nbsp; 🚀 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Google&nbsp;Ads&nbsp;Aficionados:&nbsp;ChatGPT&nbsp;Sea...&nbsp;&nbsp; 0:00 Intro1:02 The Google Ads Aficionados: Insights on John Moran’s Shopping Feeder Strategy3:03 Shopping Feeder strategy breakdown4:08 Successful results with the Shopping Feeder strategy and similar strategies6:14 Google recommendations on running PMax with other campaigns8:05 Running YouTube campaigns with PMax👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

Learn the Meta Ads L0, L1, L2, and L3 approach in this quick guide with Colby, Nick, and Jonathan. Discover how to build each funnel stage effectively, target the right audience, and optimize your creative strategies to boost revenue. Our Meta Ads experts also reveal tips for catering your messaging at each funnel stage.Learn more about the Meta Ads L0, L1, L2, &amp; L3 Approach here:💰 Meta Ads New Strategy: L0 Approach: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Meta&nbsp;Ads&nbsp;New&nbsp;Strategy:&nbsp;L0&nbsp;Approach&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 1: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 2: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp;0:00 Intro 0:12 Quick Guide on the Meta Ads L0, L1, L2, &amp; L3 Approach1:33 L1- Top of Funnel8:47 L2 - Middle of Funnel11:02 L3 - Bottom of Funnel13:47 General tips for effective messaging at each funnel stage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and training, and a private Slack group: <a...

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, content creation for SEO, what to focus on as advertisers with the rise of AI, and how you can adapt to the changes and new opportunities. Related videos:💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Google&nbsp;Ads&nbsp;Strategy&nbsp;Using&nbsp;AI&nbsp;To&nbsp;Out...&nbsp;&nbsp; 💣 The Best ChatGPT Prompt You're Not Using: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;The&nbsp;Best&nbsp;ChatGPT&nbsp;Prompt&nbsp;You're&nbsp;Not&nbsp;...&nbsp;&nbsp; 💣 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Google&nbsp;Ads&nbsp;Copy&nbsp;Hack&nbsp;Using&nbsp;Google&nbsp;N...&nbsp;&nbsp; 0:00 Intro0:19 Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing4:51 Challenging Google’s search monopoly6:15 Perplexity vs. ChatGPT7:23 What you should be aware of as an advertiser11:21 User profile-based targeted ads15:08 The possible shift into content and the legal concerns about AI18:01 Impact of AI on big vs. niche websites19:10 Monetization and shared revenue models in AI platforms👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;Google&nbsp;Ads&nbsp;and&nbsp;Meta&nbsp;Ads&nbsp;Management:...&nbsp;&nbsp; ⏳ The Importance of Analyzing Your Google Ads &amp; Meta Ads Time Lag: &nbsp;&nbsp;&nbsp;•&nbsp;⏳&nbsp;The&nbsp;Importance&nbsp;of&nbsp;Analyzing&nbsp;Your&nbsp;Go...&nbsp;&nbsp;💰 Why Meta Ads Is Critical for Increasing Google Ads Success: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Why&nbsp;Meta&nbsp;Ads&nbsp;Is&nbsp;Critical&nbsp;for&nbsp;Increa...&nbsp;&nbsp;0:00 Intro0:17 New Strategy for Google Ads Performance Max &amp; Standard Shopping Campaigns3:39 Case study6:09 Promising initial results👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&amp;q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&amp;v=D5Tn5hsWApE" rel="noopener noreferrer"...

Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.Related videos:💰 Google Ads Black Friday Cyber Monday Strategies &amp; Results: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Google&nbsp;Ads&nbsp;Black&nbsp;Friday&nbsp;Cyber&nbsp;Monda...&nbsp;&nbsp; 💰 Black Friday Google Ads Preparation: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Black&nbsp;Friday&nbsp;Google&nbsp;Ads&nbsp;Preparation&nbsp;&nbsp;🛒 Black Friday Tips &amp; How to Set up Promotion Extensions on Google Ads &amp; Google Merchant Center: &nbsp;&nbsp;&nbsp;•&nbsp;🛒&nbsp;Black&nbsp;Friday&nbsp;Tips&nbsp;&amp;&nbsp;How&nbsp;to&nbsp;Set&nbsp;up&nbsp;P...&nbsp;&nbsp; 0:00 Intro0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales1:59 Running email generation campaigns5:09 Lead generation campaign format example6:09 Ad budget structure10:04 Creative tips for Black Friday and Cyber Monday13:10 Strategies for evergreen ads17:03 Additional sales tactics for Black Friday and Cyber Monday👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&amp;q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&amp;v=raYV-CuMVN8" rel="noopener noreferrer"...

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 How to Lower Your Google Ads CPC: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;How&nbsp;to&nbsp;Lower&nbsp;Your&nbsp;Google&nbsp;Ads&nbsp;CPC&nbsp;&nbsp; ❌ When to Avoid Running Performance Max Campaigns: &nbsp;&nbsp;&nbsp;•&nbsp;❌&nbsp;When&nbsp;to&nbsp;Avoid&nbsp;Running&nbsp;Performance&nbsp;M...&nbsp;&nbsp; ⏳ The Importance of Analyzing Your Google Ads &amp; Meta Ads Time Lag: &nbsp;&nbsp;&nbsp;•&nbsp;⏳&nbsp;The&nbsp;Importance&nbsp;of&nbsp;Analyzing&nbsp;Your&nbsp;Go...&nbsp;&nbsp;💰 Meta Ads New Strategy: L0 Approach: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Meta&nbsp;Ads&nbsp;New&nbsp;Strategy:&nbsp;L0&nbsp;Approach&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 1: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 2: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp;👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday,...

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...0:00 Intro0:16 Free Media Efficiency Ratio (MER) Tracker Sheet6:10 Calculating profitability using COGS13:38 Using Datadrew17:51 RFM segments on Datadrew22:00 Using the MER tracker for client presentations👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind.Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos:💰 Meta Ads New Strategy: L0 Approach: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Meta&nbsp;Ads&nbsp;New&nbsp;Strategy:&nbsp;L0&nbsp;Approach&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 1: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp; 💣 Optimal Meta Ads Setup: L1, L2, &amp; L3 Approach Part 2: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Optimal&nbsp;Meta&nbsp;Ads&nbsp;Setup:&nbsp;L1,&nbsp;L2,&nbsp;&amp;&nbsp;L...&nbsp;&nbsp;0:00 Intro0:28 ABO Approach for Successful Meta Ads Campaigns5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&amp;A sessions, insider resources and...