The Good News Podcast

Most companies are overthinking content — and it’s costing them attention.çIn this episode, we break down why documenting instead of creating completely changed our marketing strategy, how consistent content wins in traditional industries, and why founder-led storytelling builds trust faster than ads ever could.If you’re a founder, marketer, or creator struggling to get traction online, this conversation will help you rethink content, distribution, and long-term brand building — without burnout.This isn’t about going viral.It’s about becoming unavoidable.⏱️ CHAPTERS / TIMESTAMPS:00:00 – Why Most People Overcomplicate ContentOpening perspective on content, storytelling, and attention05:00 – Documenting Instead of Creating ContentWhy documenting real work outperforms polished marketing10:30 – Breaking Into a Traditional Industry With ContentSeeing opportunity where no one else was showing up16:30 – Founder-Led Content and Trust at ScaleWhy leadership visibility matters more than branding22:30 – Consistency, Volume, and Playing the Long GameDaily content, patience, and building real momentum29:30 – Distribution, Platforms, and Content StrategyHow LinkedIn, YouTube, and short-form actually work together36:00 – Culture, Values, and Authentic MarketingWhy being real beats trying to appeal to everyone41:30 – The Future of Content, Attention, and Brand BuildingFinal reflections, lessons learned, and what matters next#contentmarketing #FounderLedMarketing #b2bmarketing #personalbranding #DocumentDontCreate #marketingstrategy #brandbuilding #socialmediamarketing #entrepreneurship

The Good News Podcast is officially back.After taking a break due to life, career shifts, and major changes in the business landscape, Carlo Navarro and Jonathan Darling reunite to relaunch The Good News Podcast — bigger, sharper, and more relevant than ever.In this comeback episode, we break down:-Why growth today isn’t just about the product — it’s about people-How sales and marketing must work together to win in today’s market-Why personal brand, visibility, and trust now matter more than ever-What’s changed in growth, marketing, and sales since we last recorded-What to expect from this new season, new guests, and new conversationsFrom lessons learned in sales leadership and fractional CMO work to insights on creator economy, AI, and brand personification, this episode sets the foundation for everything that’s coming next.If you’re a founder, sales leader, marketer, or growth-focused professional, this season is built for you.🎙️ Welcome back to The Good News Podcast.Subscribe, like, and comment — let us know what topics you want us to cover this season.#TheGoodNewsPodcast #PodcastComeback #growthpodcast #salesandmarketingtips #personalbranding #businessgrowth #leadershippodcast About Our Hosts: Carlo is the Founder of Navarro Ventures and Audacity Sports. He is an entrepreneur with over 20 years of experience in marketing across a wide range of industries in health-tech, fin-tech, B2B, consumer, SaaS and sports.He previously worked for companies such as Apple, IGN.com, and Pandora Radio. Carlo lives in Chicago with his wife Leasa and their 5 other startups, their kidsConnect with Carlo on Linkedin

In this episode, I speak with Dave Sanderson who is a nationally recognized leadership speaker, accomplished author and inspirational survivor of what is known as "The Miracle on the Hudson." As the last passenger off US Airways Flight 1549 which had to ditch into the river, he took the lessons he learned from that profound experience in the frigid water and emerged  from the wreckage with a mission to encourage others to do the right thing and share coping skills to address any adversity they may face. Named one of Inc.com's Top 100 Leadership speakers, Dave travels the world to share his inspirational leadership lessons and has raised over $14.8M USD for the American Red Cross over the last ten years through his talks. We talk about mentorship, sales, leadership and how moments matter. What an honor it was to have Dave on the podcast. Website: https://davesandersonspeaks.com/ LinkedIn: https://www.linkedin.com/in/hiredavesanderson

In this episode of The Good News Podcast, our host Jonathan passionately discusses the current state of the jansan and packaging distribution industry. He reflects on the struggles of young talent, urging for a change in the way they are led, trained and supported. JD credits the positive impact of industry leaders like Carla Thorne, Paragon Films, for her mentorship and commitment to building lasting relationships. He encourages listeners to adopt a more customer-centered approach, aiming to solve problems and help customers reach their goals, rather than settling for transactional relationships. Jonathan calls for a "remix" in the industry, urging leaders not just to settle for average results, but to strive for excellence in everything they do. Tune in for more in the next episode of the Good News Podcast. Key Takeaways: Leaders need to be the example of relationship building, starting with how they build relationships with the people they lead. Sales professionals also have a responsibility, regardless of how they are led, to show up as their best for their customers. Carla Thorne, an industry leader at Paragon Films, is praised for her mentorship and commitment to fostering impactful relationships. The importance of not settling for transactional relationships, but rather seeking to solve problems and help customers achieve their goals is emphasized. Jonathan advocates for a shift in the industry, a "remix", that encourages leaders to strive for excellence rather than settling for average results. The current state of the jansan and packaging distribution industry as being average is criticized, with a call for better training, marketing, and leadership. This is not just about making a change for our industry, but also for ourselves. Let's challenge ourselves to become better leaders and professionals, not just in sales but in all aspects of our lives. Thank you for tuning into the Good News Podcast and being part of this journey towards positive change. We appreciate your support and we're here to help if you need it. Until next time, let's continue striving for excellence and making a difference in the world. So, let's not just be average but aim to be extraordinary. Let's make a lasting impact and create a better future for ourselves and our industry. Are you ready for the remix?

This conversation might have been one of my favorites. Nick is more than just a Fractional CMO who helps companies scale using his head and his heart, he’s a Hope Dealer.

What does being a Chef teach you about social media? According to Zachary Walker, VP of Social at The Motion Agency, a lot! This was such an incredible episode! We cover so many topics about social media including how to gain a better understanding of your audience, the move B2B companies are making with Nano and Micro-Influencers, Employee Advocacy and the type of content that is more likely to capture the attention of your audience. We even talk about how Zachary's time as a Chef taught him about connecting with his audience and learning how presentation matters. We even give a little shout out to Hulu and their new show, The Bear, which is a new favorite for us!

“Our business is not packaging, our business is building relationships.” Tim Wilson, President of Ernest Packaging is changing the world of packaging. In this episode, Tim shares his insight on culture, leadership and how relationships are the foundation of everything that makes Ernest Packaging Solutions one of the best companies in the industry. How can you tell? In 2022, they had over 30,000 people apply to work for the company. This episode will challenge traditional thinking and the type of business you’re actually in. “Live from the 2023 Afflink Summit in Palm Desert, CA.”

Jonathan sits down with Ernest Packaging VP of Client Relations, Brian Porter Live from the Library at the 2023 AFFLINK Summit in Palm Desert, California. Brian has spent almost 28 years in the packaging industry and has been a pioneer in sales and marketing. Getting his start as a product manager, after spending his time managing a band and traveling the U.S. Brian put those skills of hustle and promotion to work, becoming a leader at one of the best packaging distribution companies in the country. We talk about sales, social media (LinkedIn specifically), culture, talent and even some time discussing his life as a band manager. Like , comment and subscribe and show Brian some love!

Welcome back to the Good News Podcast! In this episode, we are joined by Emily Kohler, DailyVest partner, who focuses on lead generation and business development in Higher Education, working with universities and colleges to recruit their ideal candidates. Emily discusses the similarities between B2B lead generation and recruiting professionals to graduate level programs and certifications. She explains that many colleges and universities focus on inbound lead generation through traditional marketing and that if they shift their approach, moving more to an human to human direct outbound marketing can radically change the game in program recruitment. With all the hybrid approaches in their "niche" programs, getting the word out to the right candidates can be difficult. Having a more strategic, refined, human to human approach, enrollment can increase and program can find more success, earn more funding and no longer be "hidden gems" hoping to be discovered.

What an honor it was to interview my best friend of 26 years, Justin Clark. Justin has worked in distribution sales for almost 20 years, spending his first 15 moving from a territory manager trainee, to VP of sales growing 40MM in just 3 years. Justin shares his insights with us on the distribution industry and how sales and marketing play a crucial role in finding their ideal customers and finding ways to serve customers and creating raving fans. We discuss golf, exercise science, sales, marketing and so much more. We hope you find this conversation as life bringing as what we did.