The FITSPRO Podcast

Annie Miller keeps it real (as always) in episode 246 of The FitsPRO Podcast. She discusses starting and growing your biz from her perspective as well as the perspective of many coaches she has worked with. Tune in to learn more!Get full show notes at anniemiller.co/246-realistic-expectations-in-starting-and-growing-your-biz

Annie Miller covers 5 common mistakes in program design that apply to both templated and individualized coaching. Tune into episode 245 to get the breakdown on the 5 mistakes and what to do instead. For full show notes visit anniemiller.co/blog

Annie Miller breaks down three ways to get leads (or create warmer leads) and turn them into customers. Tune it to learn then apply these to your own business. For full show notes visit anniemiller.co/blog

Annie Miller discusses four different points to consider when choosing your accessory work. Whether you program for others or yourself, you'll want to tune in. Get the full show notes at https://anniemiller.co/blog/

Annie Miller shares a free resource to get clear on your ideal client and breaks down exactly what your first offer in the online space needs to do. Tune in now!Get the full show notes at https://anniemiller.co/blog/

Annie Miller discusses goal oriented programming, having both client and coach goals, and client efficacy. She gives multiple examples of how to align workouts to seasons and specific objectives. Tune in to learn more. Get full show notes at https://anniemiller.co/blog/

Tune into Episode 240 as Annie Miller shares more behind the birth of her second child, the prep involved both physically and mentally, and how early postpartum is going so far.

Today I bring you five specific things to focus on if you’re wanting to build an online business in the world of health and fitness (and bring in a profit!) I created a workshop in 2020 – 3 steps to build a PROFITABLE online heath and fitness business.  And named it this for more than one reason…  Businesses need to not only generate revenue but be PROFITABLE. Many people think “oh I am just going to start an online business” because perhaps it looks “easier” than other options in life…I can assure you the benefits and possible autonomy are there, but make no mistake it is NOT easier. And to be very frank, most people won’t be successful. Because most people are not meant to be entrepreneurs. The online world has simply created an allure – the allure that if you’re a coach or practitioner in person, you can do it online with ease and make boat loads of money. LOL False. Now, with that…I am team, if you think it can happen, and you have what you need to MAKE IT HAPPEN, you can. PERIOD. So, if that’s you. If you’re driven by the possible freedom and okay with the reality that will be anything but easy, you’re my people. If the idea of being the creator and the solver of your own problems is more appealing than passing issues to someone else to handle, or worse, solving someone else’s issues, then lets do this. If it physically pains you to do things someone else’s way when you have a different idea, this might be for you. If being everything – the social media manager, the email marketer, the web designer, the coach, the accountant and the customer service manager is okay with you, then this might be the right path. I don’t say these things to scare you away or paint a big black x over your rainbow and butterfly painting. I keep it frank because it’s reality. And I want you to be prepared. Prepare to go from passion to profit in the online space. So, let’s. I called this episode the New Coaches Guide but let me be clear… Not NEW Coach NEW to the online space. NEW new coaches should work in person however it makes sense in your area of focus. But ALSOOOOOOO you’re winning if you can do both – build and establish that online presence for FREE while working in person as you strategically and organically make that transition online. 1 – CLARITY on what makes you different – your area of focus – your niche. Call it what you want. I don’t care. Find this through ACTION What made you different in person? What comes easy to you? What is your philosophy? Listen to episode 237 on how to set yourself apart as a do it all coach ICA avatar creator download Know your niche content guide. 2 – CONTENT frequency Messaging becomes more clear You have a passion – how well do you communicate that online? Put in those reps Builds dependability, knowability and credibility Keeps you front of mind – thiiiiiiisssss is profitable  3 – YOUR OFFER What do you sell? Who do you help? How? What’s your process?  GET NITTY GRITTY HERE Client experience  Collecting social proof and sharing it 4 – SALES You HAVE to sell your offer. Often in the beginning, without hesitation or doubt. Not that others can see and feel anyway. You have the least confidence in this phase. But you NEED PROFIT. Weekly – mentions, and direct sales Build awareness and welcomeness! NOT asking...

No matter the weight training program you follow when starting out, you will likely experience a honeymoon phase.  You’ll feel like you are adapting quick, making gains and getting stronger. This is what we call the newbie phase. And I hope you enjoy it. Because its a precious time in training. That phase ends at some point however. The weights stop increasing with ease. The same shit feels just as hard as it did last month, or three months ago and you’re like, what is happening? Have I plateaued? Am I overtrained? Do I need to do more? That’s what we’re unpacking in today’s episode – all you need to know about newbie gains and lifting.  Many adaptations are taking place when you ask a muscle to contract repeatedly as a given load, with a given speed and then recover. To be clear, the adaptations to training happen in the recovery from said training. That’s where the anabolic affects take place. Two of those adaptations driven by different styles of training can be… Neurological AND metabolic adaptions You need BOTH and can HELLA benefit from both when starting out. That’s heavy load, low rep lifting, and high rep low load lifting. Both should be challenging, but in a different way. And both can help build a strong foundation of movement patterns, capacity and strength. So when you start training and you’re PRing every week, upping weight on every exercise, are you getting stronger? Are you gaining muscle? What’s actually happening? That leads us to: Skill vs actual muscle growth You are not likely putting on significant muscle growth, or rather your “gains” and improved force output week to week in the first month or two of training are NOT from increases in muscle mass. They are from building skills – neurological adaptations. Your muscles and mind muscle connection are becoming more proficient from practicing these movements for several reps every week.  These neurological adaptations don’t STOP as you start acquiring more muscle mass. They simply account for most of your “newbie gains” in the first few months of consistent training. And that neurological piece will be there, responsible for weight increases regardless of your program, or rep scheme. But then we do have those differences that I mentioned earlier – in the long term, neurologically demanding training stimuli is going to be more pronounced in lower rep, higher load training like traditional strength training. Strength is very much a skill. While higher reps and lower loads (but still challenging) will likely drive more metabolic adaptations – more mitochondria inside the cell, a high demand for ATP regen and production, etc. What happens when the PR’s slow, and weight stops going up? You haven’t plateaued per say. You simply need to begin and will likely benefit from more variance in training factors and intention in program design. That doesn’t mean you need to confuse your muscles. It simply means that upping JUST WEIGHT or JUST ADDING REPS isn’t enough week to week or month to month anymore. We can manipulate tempo, rest periods, yes – load and volume, exercise variations and more when it comes to training factors that can lead to more muscle growth or strength gains for you as a trainee. Question worth asking: What are you expecting from your training? More muscle mass? More force output (strength?) Higher capacity/fitness? Your program needs to be pushing for and providing the right stimulus. And you as the trainee need that clarity so you can find the right program for your needs. If you think you don’t have training expectations, you likely do. And your reaction to results from said training will reveal your expectations. 😉

This episode is for my people. The people who go against the “be a master of one” narrative. You can’t have more than one offer. You can’t have more than one ideal client or area of focus. While I understand that perspective and the truth in it (I mean I have an Ideal Client Avatar download and a Know Your Niche content guide), I also think it’s misunderstood in the online health and fitness industry. YOU NEED CLARITY. Clarity breeds confidence. Confidence in your offer, how you help, who you help, how you got to where you are and why you take the approach that you do. If you can gain clarity in these areas, you’ll be far more likely to TALK about them – in your content, in sales, in all the places it likely matters. And THAT, I assume, may even lead to more revenue for you. Which you need. Because you own a business. You don’t have to CHOOSE nutrition OR mindset OR training. It you DO need clarity on HOW you do those things and how to differentiate yourself from competitors. Some of this will happen, naturally, if you are building a personal brand. Someone may literally choose to work with you, because of your music preferences, that you share, or other pieces of your life that are intertwined into your online presence.  But you do need to be clear on the business side of things and your actual methods. As a byproduct, you will likely become more confident in talking about your offers, and how you help people. It’s a win-win.  So, if you feel like you do it all, just like everybody else, and you don’t know what sets you apart, hopefully today’s episode can lead you to a bit more clarity. Or at least how to find that clarity in your own time. DEFINE YOUR VALUES 3-5 core values. May overlap with personal values. Drive behaviors – ACTION. What do you believe – in general and in terms of you approach as a coach? Philosophy IS a massive piece of health and fitness. Take my long haul mentality for instance. That is not a value, but a belief, based in a value I am sure. Of what? Maybe tied into efficacy. One of our core values here at Annie Miller Concepts. Free write or google some values. But DEFINE them. Then after you list those values, ask WHY? Answer that question. Then paint a picture. What does that look like? How does that core value manifest itself in your approach to health and fitness, or in health and fitness in general? This needs to apply to your area of focus of course. But considering this episode is for “do it all” coaches, it may be a more broad belief/picture and that’s fine! Your values, as I’ve said, permeate everything. So, let’s get into that. DEFINE YOUR METHOD/APPROACH You have one. Whether you’ve written it down in a system, and on your sales page or not. Today, you have no excuse. You now know you need to.  WHAT IS YOUR APPROACH? Is there a series of steps you take every client through? Many of you work with clients 1:1. That’s great and each of their protocols can be individualized, but HOW DO YOU GET TO THAT PROTOCOL? That’s my question. If you’ve never considered your method, CONSIDER IT NOW. FIND IT, carve it out. It exists. You may not have a coined method. But can you define pieces of your coaching approach more clearly? Can you give them phases? Or names? What does your coaching include? What are all the pieces and why do they matter? What do they do? Ask all these nitty gritty questions to find the answer of what sets you apart. You should have a pretty good idea if you