Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.
Flere episoder fra "The Fitness Business Podcast"
471 Stripped-Down Content Marketing for Success with John Egan
30:34Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.
470 Your Email List Adds Value to Your Business with Corey Hiben
33:18In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.
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469 The Value Proposition for Managing Risk in Your Fitness Business
36:09Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!
468 Battlefield Leadership for Your Fitness Business with Jim Czupil
32:23Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together. Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reputation, because Jim will tell you that the importance isn't what you think, the importance is what your team thinks of you. Seeking out your blind spots will allow for personal growth and growth among your team. Leadership is a skill set, and Battlefield Leadership is a way to manage your skill set. Come along for the journey today in today's episode, and walk away with knowledge that you can convert into power.
467 Current Affairs in The Fitness Industry with Kaumil Gajrawala
41:05We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inflation, labour shortages, world leaders turnover, and even the media telling us there is an impending recession. Find out what Kaumil thinks of our industry from an investors perspective in our first episode of Industry Current Affairs!
466 Generations in the Gym Series: Generation X with Dr. Sarah Marion
38:47This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness! It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences.
465 The Benefits of REX Roundtables for Fitness Business Owners with Justin Tamsett
27:11Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.
464 The Power of 1% with Danielle Hayden
32:49Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Inventory and Accounts Payable. So if you are looking to improve your profits...hit the play button!
463 The Value Proposition for Staying InTouch: Anytime, Anywhere
26:30Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!
462 Become the Ultimate Client Transformation Expert with Paul Meldrum
31:06Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebook, because I guarantee you will take away a few key points from today's episode.