The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.In this episode, Faruk discusses:-The evolution of CGI in the automotive industry and its advantages over traditional methods-How CGI solves the challenges of using prototype cars for launches and marketing-The importance of building full 360-degree locations for flexibility and consistency-Adapting visuals to different markets and cultural preferences-The future of AI and VR in personalized marketing and customer experiencesWhether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.Key Takeaways00:55 The evolution of car launches: From photography to CGI02:55 The Shift to CGI in car marketing05:02 The art of creating realistic CGI locations10:07 The technical and creative challenges of CGI production17:17 Adapting to new visual aesthetics and brand consistency20:47 Global brand perceptions and market differences21:26 The role of AI in marketing and personalization23:22 Future of car marketing: data-driven personalization29:12 The potential of VR in marketing33:10 The evolution of digital marketing and future trendsConnect with Faruk Heplevent:LinkedIn - https://de.linkedin.com/in/farukheplevent&nbsp;Website - https://thescope.studio/&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!<a href="https://businesslunchpodcast.com/" rel="noopener noreferrer"...

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same.&nbsp;In this episode, Jordan shares his hard-won insights on:-Identifying and eliminating growth constraints-How to harness the power of "Solomon's Paradox" to make better decisions-Implementing the 4 key variables to keep your team loyal and motivated-The Amazon-inspired "heuristics" that will transform your team's behaviorWhether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.Key Takeaways02:02 The 4 constraints preventing your agency from growing05:57 Why entrepreneurs are usually the bottleneck in their own business09:16 The importance of bringing in an external perspective to solve problems&nbsp;11:42 Treating your agency like a game to overcome challenges15:40 The 4 key variables to keep your team loyal and motivated16:40 How to use love languages to make your team feel appreciated24:30 Amazon's secret sauce for creating a culture of ownership and accountability26:47 The power of heuristics in driving complex behaviors30:35 Strategies for consistent growth despite challengesConnect with Jordan Ross:LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/&nbsp;Website - https://8figureagency.co/&nbsp;YouTube - https://www.youtube.com/@jordanross8F&nbsp;Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of Scale<a...

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.&nbsp;Norman shares the secrets to:-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)-Creating engaging, high-converting videos in just 30-45 seconds-Increasing product visibility and rankings with external traffic-Scaling your influencer business with brand sponsorships and moreWhether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!Key Takeaways02:03 What is the Amazon Influencer Program?04:02 How to get approved for Amazon Influencer Program06:54 How to get free products and paid promotions as an influencer08:35 Common influencer mistakes that lead to content rejection14:40 Leveraging external traffic and Amazon's Attribution Program19:18 Scaling your influencer business using brand deals19:44 Tips for creating viral content as an influencer25:40 How much content should you create every week?&nbsp;28:38 What to do if you get rejected for the Amazon Influencer ProgramConnect with Norman Farrar:LinkedIn - https://www.linkedin.com/in/normanfarrar&nbsp;Website - https://lunchwithnorm.com/&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!<a...

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?&nbsp;As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.Key Takeaways:01:32 What is marketing?02:28 The realities of marketing for small business owners08:08 Client expectations vs reality: How to avoid overpromising11:31 Integrating marketing across all business functions14:36 How to deal with clients who want too much control18:30 Setting up marketing contracts with clients20:50 Contract reviews and renewals23:10 How to help clients set up realistic marketing expectations25:47 The four pillars of the CARE Factor framework32:24 How businesses can prepare for marketing results37:20 Elevating the marketing profession through accountabilityConnect with Stevie V Brown:LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/Website: https://www.thechangestarter.com/ Resources:The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fixMarketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships.&nbsp;Interested to know how? Tune in.&nbsp;&nbsp;&nbsp;Key Takeaways:01:28 What is a joint venture?06:05 How to structure joint venture commission deals13:26 How to nurture connections after events20:27 Tips for closing joint venture partnerships in minutes26:25 Why providing value first is important in forming partnerships29:29 Choosing the right masterminds and networking groups32:00 Charles' $6M+ revenue growth case studyConnect with Charles Byrd:Website - https://www.charlesbyrd.com/LinkedIn - https://www.linkedin.com/in/charlesbyrd&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits.&nbsp;All these, and much more, in the episode!Key Takeaways:01:46 How universities are adapting to AI in marketing education03:57 Why students struggle to define what marketing really means05:09 Why passion matters more than paychecks in marketing10:06 Taylor Swift as the model of a great marketer15:50 How AI is changing leadership roles in businesses22:24 What the young generation needs to become marketers26:15 Learning to embrace failure (in work and in life)26:25 The problem with instant gratification and short attention spans36:06 The future of VR/AR and the role of AIConnect with Steve Rossmann:LinkedIn - https://www.linkedin.com/in/srossmann&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

You should NOT solely rely on Facebook Ads.You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation.&nbsp;There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads.&nbsp;Key Takeaways:00:53 Pros and Cons of referrals for your business&nbsp;03:58 Bulletproof your business with lead generation systems07:17 Preparing your business for cold traffic (You have to make)15:20 Acquiring emails through email scraping, and is it spam?16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)31:51 Launching a Mastermind: A new approach to business scalingConnect with Alexander Cassata:LinkedIn: https://www.linkedin.com/in/ajcassata/&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

You have to assume, if it can happen to MGM, it can happen to anyone.Getting hacked is practically inevitable these days.And too many individuals and even business owners are operating like it won’t happen to them.Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.So, the question is, are you protected?“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.” - Aaron ParkinsonKey Takeaways:00:00 The Harsh Reality of Cybersecurity Threats03:39 The Devastating Impact of Sophisticated Hacking on Businesses 07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business 19:50 The Importance of Proactive Cybersecurity Measures Connect with Aaron ParkinsonLinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/&nbsp;Website - https://7milemedia.com/&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan...

You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming.And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, without creating spam overwhelm.EJ Saunders, CEO and Founder of Blaze Digital Solutions joins the show today to discuss strategies for enhancing e-commerce marketing, particularly through email campaigns. The proof is in the pudding. Saunders took a company that had an email list of 20,000 people that they were sending 1 single email to a month and instead created a 30-day campaign that generated $100,000!Want to learn how to do the same? Tune in to learn about crafting irresistible offers, and utilizing simple yet potent email sequences to drive sales.&nbsp;In This Episode:01:17 Case Study: $100,000 30-Day Campaign for an Archery Company02:29 The Power of Email Marketing and Segmentation03:40 Creating Effective Offers and Automation04:43 Increasing Email List with Lead Gen Campaigns05:47 The Importance of Understanding the Customer's Journey08:27 The Role of Testimonials in Marketing11:18 The Power of Welcome Series in Email Marketing11:29 The Art of Crafting Irresistible Offers19:23 The Importance of Building Trust with Clients31:51 The Impact of SMS Marketing35:28 Conclusion: The Future of Digital MarketingConnect with EJ SaundersWebsite - https://ejsaunders.com/&nbsp;Blaze Digital Solutions - https://blazedigitalsolutions.com/&nbsp;LinkedIn - https://www.linkedin.com/in/ej-saunders/&nbsp;Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful...

How do we get nice clients? The ones that pay well and don't complain too much!&nbsp;Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche.Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is.&nbsp;Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at.&nbsp;AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one.&nbsp;Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold!&nbsp;Key Takeaways:01:20 How can agencies build a business (for themselves) that they really love?05:04 How to develop a system where you find the clients you actually want06:35 How to audit yourself as an agency11:48 How to get traction in a cold market13:24 Niche, Offer, Method16:52 'The money is in the mouth of the market'19:40 What is 'the method' for niching down?24:10 Learning to see your business as a separate entityResources:Revenue Boost’s Niche Analysis Template -&nbsp; Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462Connect with AJ Cassata:Website - Revenue Boost - https://revenueboost.net/LinkedIn - https://www.linkedin.com/in/ajcassata/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable<a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer"...