The Cultural Marketer

Chinese New Year (CNY) is around the corner, and many brands know this is a great marketing opportunity to connect with the Chinese audience. Marketing for the Chinese New Year requires an understanding of how people celebrate the occasion, the taboos you must avoid, and the Chinese Zodiac meaning of the Year of the Ox. Our team discusses Chinese New Year cultural faux pas to avoid and the key differences between how people in different regions of China celebrate. This is the episode you can’t miss if you are looking to connect with the Chinese audience during Chinese New Year!

So, you've created a business account on Xiaohongshu (RED), how can you promote and advertise with it? How can you work with influencers to reach your audience? Are these questions you want to be answered? Watch this video!

With 7 billion impressions daily and many events going on every day on the popular Chineses social media platform Xiaohongshu (RED), we are going to explore how your business can leverage this social media platform organically to build relations with influencers, encourage user-generated content, and run hashtag campaigns.

Xiaohongshu (in the Apple Store and internationally it is referred to as RED) is a Chinese social media platform established in 2013. The platform, now with 300M users, over 70% of the platform's users are millennials. In this video, we share the key facts about Xiaohongshu and its users.

We chat with our Content Creator at Catalyst Agents, Harley Ma, about how he started and grew his own TikTok account during the pandemic and built a following of 136.3K fans. Harley also shares his experience managing the Catalyst Agents TikTok account and key tips on what has worked. Looking to build your own following on TikTok? Watch this video!

If you are interested in becoming a Youtuber, how can you build up your channel? Tina Hu, Marketing Coordinator at Catalyst Agents staff, set up and grew her own Youtube channel over the past year singing covers of Chinese songs. We chat about her insights and tips on growing a YouTube channel in this video. Don't forget to follow @Thisistina on Youtube to check out her profile!

As a popular video platform in China, Bilibili has gathered hundreds of millions of young people forming over 7000 subculture groups and covering a variety of interests and topics. The growth rate and current size of the platform provides a huge opportunity for brand marketing. Watch this episode to learn how can Bilibili help your business.

Bilibili is a video platform famous for 'bullet comments' in China and this rising Chinese social platform has just announced their 'bullet comment of the year' on Dec 1st. Our Content Creators and Lead Chinese Strategist chat about bullet comments in this episode and talk about why it's so popular in China. Explore the culture of Bullet Comments in China with us and learn how the Chinese are consuming online video content!

We explore Singapore's cultural nuances with our guest, Ying Xin, who spent 4 years working abroad in Singapore. From work culture to dining out, she shares a 360-degree view of her experience.

What’s going to happen when the WeChat goes into effect? We cover the personal and business implications for those using WeChat, servicing clients on WeChat, and businesses connecting with customers on the app.