147. How to Win Deep and Build a Culture You’re Proud of with Tree Beeckman
Tree Beeckman joins the podcast again to discuss her book Win Deep and how coaches can build cultures where teams perform at their best and want to stay together. Beeckman explains her culture model, practical approaches to feedback and conflict, and how psychological safety can coexist with high standards and accountability.—RYG x NIKE SPORTS CAMPSThe Better Coaching Podcast is powered by RYG Athletics, a proud provider of NIKE Sports Camps.If you’re interested in becoming one of our NIKE Sports Camp directors or hosting a camp at your school, club, or facility, fill out the form below!Host or Director interest form: https://forms.gle/Bo4otGjRjDkju1xp8RYG Website: https://rygathletics.com—FREE PODCAST NOTES, NEWSLETTER, & COACHES COMMUNITYClick the link below to download the show notes, subscribe to our newsletter, or join the community!📧 Free Newsletter: BetterCoachingHub.com/subscribe📝 Free Podcast Notes: https://BetterCoachingHub.com/subscribe 🤝 Better Coaching Community: https://www.skool.com/better-coaching-community-4793/about —GUEST INFOGuest: Tree BeeckmanBrings over 30 years of coaching experience across collegiate institutions including Delta College, Ferris State, Central Michigan, and Western Michigan Universities, following a four-year collegiate softball career at Saginaw Valley State University.Founder of Tree Roots Culture Consulting LLC and co-founder of the TLC Institute for Athletic Coaching Excellence, where she created the nationally recognized Tree Roots Team Culture Model™.Authored Managing Your Culture (2020) and created the Tree Roots Culture Online Program, an in-depth digital learning platform helping coaches intentionally design and influence high-performing cultures.Guest’s Website: https://winningdeep.com/about/ Guest’s book: https://link.amazon/B06fiQJTz —CONTACT USYou can reach out directly to Luke via email at [email protected]—CHAPTERS00:00 What it means to win deep04:08 Success beyond the scoreboard06:17 Culture is environment over time08:38 The three-pronged plug model10:50 Build relationships before standards14:55 Why coaches must learn to receive feedback19:14 Teach athletes conflict through practice23:14 A family feedback loop in action28:50 Go through conflict, not around it33:21 High standards and psychological safety37:12 Accountability without defaulting to punishment43:01 Rapid-fire coaching lessons and where to find Win Deep—Topics- Tree Beckman defines “winning deep” as a team wanting one more day together and performing at its best at the end of the season.- Beckman says culture is “environment over time” and develops through the many decisions made by coaches, athletes, families, and communities.- Her three-pronged-plug model centers on connection between people, connection to purpose and mission, and standards of behavior, supported by feedback and habits.- Coaches can improve culture by examining what their own choices and incentives are allowing, rather than treating culture as something they can simply dictate.- Beckman argues that receiving feedback well starts with recognizing the courage it takes to speak up, understanding personal triggers, and avoiding defensive explanations.- She recommends small-group conversations and intentional “conflict practice” to give athletes more face-to-face communication reps and reduce conflict avoidance.- Modeling accountability includes naming mistakes, apologizing, and inviting feedback; Beckman shares examples from her work and family life.- Psychological safety does not mean lowering standards: a safe environment can help coaches ask athletes to take bigger risks and meet higher expectations.- Accountability can be consistent and non-punitive: notice behavior, address it respectfully, and keep returning to the standard before small trust-breaking moments accumulate.
