Marketing Your Career Coaching Business (Part 2)

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Marketing Your Career Coaching Business (Part 2)

1. Utilizing Testimonials and Success Stories:

   • Ask past clients for testimonials (even if they received free coaching).
   • Write the testimonial for them if they are struggling.
   • Consider interviewing clients to create video testimonials that showcase their journey and results.

2. Key Elements of a Successful Marketing Plan:

   • Fulfillment: Know what products or services you are offering.
   • Value: Provide free, valuable content to your audience (live videos, webinars, podcasts, etc.).
   • Discovery: Get in front of other people's audiences through interviews, collaborations, etc.
   • Prospects: Offer lead magnets (e.g., 90-day planner, templates) to obtain email addresses.
   • Customers: Convert prospects into customers through sales calls and personalized recommendations.

3. Optimizing Website and Online Presence:

   • Start with a well-crafted bio and clear messaging on social media.
   • Prioritize booking system over a website initially.
   • Focus on creating a sales page or opt-in page.
   • Ensure website content aligns with your weekly content creation (videos, podcasts, blog posts).

4. Effective Networking and Building Relationships:

   • Dedicate time daily for outreach and follow-up.
   • Utilize personal emails, DMs, and Facebook messages to connect with your network.
   • Ask your network if they know anyone who needs a career coach.

5. Measuring Marketing Success and Adjusting Strategies:

   • Track metrics: leads, email subscribers, social media engagement, sales, etc.
   • Analyze what is working and do more of it.
   • Consistently post and test different types of content to see what resonates.

Additional Tips and Insights:

• "Help one person every day" mindset is key for marketing success.
• The 90-day planner is a marketing tool used as a lead magnet to grow the email list.
• Prioritize organic growth and testing before investing in paid advertising or tools.
• Consider personalized voicemail messages to connect with potential clients.