134: The Difference Between a Business and a Brand and Why You Need Both

Let’s be real, no matter how much we try to avoid it, there will always be times when a client isn’t happy. In today’s episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's handling difficult conversations with professionalism or using direct phone communication to de-escalate tense situations, Victoria offers practical tips and real-life examples that will help you maintain a positive rapport with your clients.Discover the power of empathy in navigating client mishaps as Victoria shares personal stories and lessons learned. From addressing misunderstandings in project scopes to dealing with aggressive client behavior, she emphasizes the importance of listening empathetically and responding without defensiveness. Hear about real-world scenarios where small gestures of goodwill, like a Starbucks gift card, made a big difference in client satisfaction. Victoria also discusses the significance of maintaining professionalism even in the face of hostility and the value of having a cancellation clause in contracts. Tune in for valuable insights on building resilient client relationships that can withstand the inevitable bumps along the road.Links Mentioned in Today's Episode:BrandWell DesignsJoin the Waitlist to The Branding Business School For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Growing up on a diet of toaster strudels and pop tarts, Stephanie Diodati never imagined she'd one day be a champion for holistic health. Join us as Stephanie takes us on her transformative journey from a non-holistic upbringing to founding Real and Raw, a business dedicated to helping women achieve metabolic health through her innovative R&R process. Learn how her academic background in health science and holistic nutrition, coupled with personal experiences, shaped her holistic approach that empowers women to understand their bodies and overcome their health fears.Stephanie's path wasn't straightforward. Despite earning a bachelor's in health science and a master's in holistic nutrition, she faced numerous rejections in the job market and was initially reluctant to work in hospital settings. Guided by her faith and intuition, Stephanie embraced entrepreneurship, even when it felt daunting. She shares how her return to a strong walk with the Lord during a challenging relationship gave her the courage to start her own business, underscoring the profound role faith has played in navigating life's hurdles and shaping her career.In this inspiring conversation, Stephanie also delves into the integration of faith and business, revealing how prayer and spiritual intuition guide her decisions and client interactions. From the importance of regular blood chemistry analysis for optimal health to balancing the responsibilities of being an entrepreneur, mother, and wellness advocate, Stephanie provides practical advice and heartfelt insights. She emphasizes the value of expert guidance in overcoming analysis paralysis, helping us prioritize our health and achieve better results. Tune in to discover how spirituality, health, nutrition, and career intertwine in Stephanie's enriching journey.Links mentioned in today's episode:BrandWell DesignsFollow Stephanie on InstagramSchedule a Blood Chem Review with StephanieVisit The Real and Raw WebsiteJoin the waitlist to The Branding Business School here! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Transform your personal brand with expert insights from Hollywood stylist Dina, who has spent over 25 years transforming celebrities and reality TV guests into style icons. Dina's journey from high school fashion enthusiast to a Manhattan denim brand employee and finally a top stylist in California, offers rich, inspiring stories. She now leverages her Hollywood experience to help modern entrepreneurs, speakers, and coaches create authentic personal brands through style.Discover how style plays a pivotal role in visual and emotional branding. Dina shares the secrets behind creating a cohesive vibe through colors, fonts, language, and personal appearance. She also dives into the cultural shift driven by social media—a place where authenticity can significantly impact consumer trust and perception. Learn how to align your appearance with your brand identity to avoid missed opportunities and build lasting, trustworthy relationships with your audience.Victoria and Dina explore the balance between relatability and professionalism, stressing that authentic doesn't mean unkempt. Dina provides practical tips on building a standout personal wardrobe that reflects your career aspirations, emphasizing the importance of proper fit and how it affects confidence and productivity. From the dangers of homogenized fashion trends to the power of unique branding, this episode is packed with actionable advice to help you make a lasting impression through intentional style. Whether you're an entrepreneur, speaker, or coach, Dina's expertise will guide you in creating a polished and impactful personal brand.Links Mentioned in Today's Episode:Connect with Dina on InstagramVisit Dina's WebsiteBrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

What truly distinguishes a business from a brand, and why is it essential to have both? Join Victoria Marcouillier, founder of BrandWell Designs, as she explains the difference between the two and why it really matters to build both. It’s time to understand what is driving your revenue, and contrast it with the magnetic allure of a brand, which creates memorable emotional connections with your audience. Through engaging analogies and compelling real-life examples, you'll discover how transforming a business into a powerful brand can make you the go-to choice for customers.In this short and sweet episode, Victoria also recounts her personal journey and dives into the branding techniques that have propelled companies like Apple and Nike into household names. Learn why brand storytelling and personal narratives are vital in connecting with your target audience. Whether you're a budding entrepreneur or a seasoned business owner, this conversation will inspire you to reassess and refine your brand strategy, ensuring it not only aligns with your business goals but also stands out in today's competitive market. Tune in and uncover the secrets to building a powerhouse brand that commands loyalty and trust.Links mentioned in today's episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine. This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but it was mentally relieving to remove internal meetings and focus on being present with her family. With her team’s support, Victoria could prioritize essential projects while delaying others. Her daily work routine centered around her children’s nap and quiet times, offering a consistent yet limited work window that allowed her to invest in meaningful family moments, including cherished evenings with her husband, James.The experience of balancing work and family life turned out to be more rewarding than she anticipated. Despite initial fears of a dip in sales, June was a strong month, and July even broke records, highlighting the strength of BrandWell’s systems and team. Pre-scheduling content and conducting efficiency audits were key strategies that maintained business operations smoothly during her time off. By trimming non-essential tasks and focusing on impactful ones, Victoria ensured crucial operations were always addressed. This intentional shift underscored the importance of building a flexible business that supports family life, and Victoria is grateful for the unexpected success and the divine blessings that made it possible. Tune in to hear more about how taking a step back can sometimes propel your business forward.Links mentioned in today's episode:BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell’s sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you’ve been told about selling and  actionable insights on what to do instead that promise to elevate your entrepreneurial journey.Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.Links mentioned in today's episode:Enroll for The Branding Business School here!Grit and Tenacity Consulting Listen to The GT PodcastStart building your Client Discovery Qualification Process with Gwen's freebie! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Season 7 has brought stories from incredible women and solo-casts filled with insights on building a brand and growing a successful online business. As the season comes to an end, Victoria is thrilled to answer YOUR questions that were asked on her Instagram Q&A! Today’s episode covers a range of topics including, motherhood, work life balance, business growth, preparation for maternity leave or an extended leave of absence, hiring a team, and more! Your engagement has been the highlight of the season, and Victoria is already looking forward to returning with a Season 8 after some weeks off to enjoy her summer with her family! In today’s episode, Victoria shares many tangible takeaways but also shares how The Branding Business School can help you even more! There are whole modules that surround questions that were asked, including, “How do you overcome imposter syndrome, self-sabotage, and standing in your own way?”. This episode is packed with personal anecdotes, strategies for growth, and heartfelt advice—all designed to empower you as you navigate the entrepreneurial journey. We look forward to more weekly episodes coming soon with Season 8, but until then, throw in your earbuds, or turn up your car speakers, and enjoy today’s Q&A with Victoria! Links mentioned in today's episode: Listen to Episode 70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business OwnerJoin the Branding Beyond the Visuals Email ListListen to Episode 26: Torn Between Two Callings: Work & MotherhoodJoin The Branding Business School waitlist! BrandWell DesignsListen to Episode 110: You Are Not an Imposter with Michele Charles GustafsonFollow ZealCast Studios, The Branding Business School’s Podcast Manager on Instagram. Website to launch later this summer!  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Today’s episode takes you to the other side of the world, in the heart of Jerusalem! Shana Kosofsky, founder of BirthWell, is an ultrasound technician, yoga teacher, and a certified pre and postnatal coach living in Jerusalem, Israel. Shana shares fascinating details of her experience living in Jerusalem during her first pregnancy, and now her second, along with the planning of having the birth of her second baby in Jerusalem. Victoria and Shana continue the conversation around the ways in which Shana is harnessing her expertise and personal experience to bring American-style warmth to Jerusalem’s prenatal care. It’s a dialogue that mirrors the collective hopes and challenges faced by women worldwide, as we seek to find connection to our bodies throughout the transformational season of pregnancy and childbirth. The power of education in transforming fear into confidence during childbirth becomes a central theme, reminding us all that the journey to motherhood is as much about preparation and strength as it is about love and resilience. Shana and Victoria round off their discussion with the strategic groundwork that goes into successful brand building, applauding how the principles gained from The Branding Business School have shaped BirthWell's brand strategy. So, settle in, and let's celebrate the powerful symphony of women thriving in business and motherhood.Links mentioned in today's episode:BirthWell is officially launching in Jerusalem this fall! Join The Branding Business School waitlist!  For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.Read the previous show notes here! Links mentioned in today's episode:Who Not How by Dan SullivanFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attract the clientele you deserve. From leveraging tools to maintain a consistent visual presence, to articulating a brand message that fosters trust and loyalty, this episode is rich with practical advice for ambitious women ready to lead their industries. Tune in, and let's transform your brand identity into your business's most valuable asset.Links mentioned in today's episode:Join The Branding Business School WaitlistListen to Episode 103: How To Find Your DifferentiatorListen to Episode 124: 5 Reasons Your Website Is Costing You DearlyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!