The Bonaventure MS Digital Marketing Show

Your non-profit doesn’t have the same credibility as UNICEF and PETA - so stop trying to market the way that they do! This is the single most important copywriting technique for any small-to-medium size non-profit looking to increase the donations they’re receiving! RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

Now that you have your copy worked out… (You did listen to the last two episodes, right?) … the only other major component remaining is to create headlines and sub-headlines that maintain your reader’s interest long enough for them to become a donor. Here’s the 3-step framework I use to create interest-driven headlines that keep my readers hooked all the way up until they make the critical decision to take action. RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

So many non-profit copywriters suck… I mean, you could probably do a better job yourself if you just knew the basics of what you were trying to accomplish… Yesterday, you got the 6-part framework I’m using to create high-converting marketing for charitable donations. Today, I want to show you exactly what you have to do to add meat to those bones and actually draw people in who want to donate to your mission! RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

I hate how little information is available online for how to write high-converting copy for a non-profit organization! When I tried doing research for a recent project I started with the world’s #1 vegan food-relief organization, I found literally nothing that was helpful… Because of that, I took it upon myself to spread information like this, and now I want to offer you a 6-part framework you can use to create awesome marketing copy that will draw in new donors, increase donation amounts, and keep old donors coming back again and again! RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

As a small or medium size non-profit, we both know how bleak your financial situation can seem. You want to have a huge positive impact on the world, but it’s impossible to reach your goals because you just aren’t able to secure enough money in donations every month… Stay tuned this week as I lead you through the most essential concepts for creating high-converting copy for charity organizations and reveal some of my most closely-guarded copywriting secrets. RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

A client of mine has a background in marketing… Whenever we talk, we vibe so well because she knows exactly what I need from her and I know exactly what she’s expecting from me. It’s the best client relationship that I could ever have asked for. But this is my favourite thing about everything that we do together: She already has all of her “sticky research” compiled! Having access to this catalog of information makes my job so much easier, and it’s going to help us create high-conversion copy for all of her emails, her sales pages, and her ads! Take a look at exactly what you have to do to create this high-value resource for your own business and how it translates to your marketing messages! RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

Any moderately intelligent business owner has an ideal client avatar, but we don’t usually dig into our research as much as we should. You know where they live. You know what kind of car they drive. You know how many kids they have. If you took the process seriously, you also know their pains, fears, and desires. And if you went extra deep you’ll have mapped out their psychographics and ethosgraphics as well. But that’s not enough… Here are the 4 questions I personally use to uncover my dream clients’ hidden motivations whenever I start on a new project - and some practical advice on how you can use this technique for yourself. RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

Whether you’re looking to put out 50 videos a month, or you’re just creating one piece of content every week, you can relate to the eternal struggle of not knowing what to talk about and sitting in front of a blank paper for hours. It gets worse when you start your work and realize three-quarters of the way through that you have no idea what you’re talking about and decide to scrap everything. Wouldn’t it be great, though, if you had a system that you could use one time and have easy content-creation for as long as you’re in business? RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

Very few people are naturally born salesmen. Most of us actually have a natural aversion to selling; especially when it comes to creating and delivering content! “I just want to deliver as much value to my audience as I can!” “I don’t want to constantly push my products or my services to people who may not want them!” “I hate the idea of self-promotion and ruining my character!” If you identify with any of the above, but you still want to be able to profit from the time and the effort you’ve put into building your email list, here’s the perfect solution. RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter

Remember how excited you were when you first started your business? How you would wake up every day to your alarm, get to work right away, and gladly spend a whole day in front of your laptop hammering away at your ambitious to-do list? Do you also remember when you stopped feeling that way and suddenly it became just as hard to work for yourself as it had been when you were working for someone else? I came to realize through my own experience exactly where I went wrong, and now that I’ve fixed this, I’m more motivated than ever! RESOURCES To Check Out: https://bonaventurems.com/blog Grab Your Sales Copy Optimization Checklist (For FREE ALWAYS): https://bonaventurems.com/free-copy-checklist --------------------- Follow Us On Social: Youtube: https://www.youtube.com/channel/UCY6eAfaguW362f5hjJC-i4w Facebook: https://www.facebook.com/bonaventure.ms Instagram: https://www.instagram.com/bonaventure.ms Twitter: https://twitter.com/bonaventurems LinkedIn: https://www.linkedin.com/in/john-beausans-copywriter