The Big Story podcast

The Tariffs And The TV Upfronts - E340

1.5.2025

The Big Story

0:00

38:49

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

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