The Big Story podcast

'Incrementality' Is The Buzzword That Stole Prog IO

23.5.2024

The Big Story

0:00

27:19

Our other "a-ha" moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they'd fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)

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