Mr. Beast & Ed Sheeran Are In The Mix. Not So Sweet News For Some Brands?

After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand’s comeback wouldn’t be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight. Also in this episode: the hosts unpack Guayaki’s unprecedented rebrand to Yerba Madre and what it means for the category-defining brand. They also dive into Gopuff’s new GoXL product and whether “value” is shaping up to be a defining theme of 2025. Show notes: 0:45: All Rain, All Rain, All Rain. A Dead Rabbit, A Great Thing. Madre Musing. XLerated Delivery. – Where’s that Texas heat? The hosts encounter a rainy, gloomy Austin, but at least The Dead Rabbit delivers on every front. Prior to Taste Radio’s meetup later in the day, they discuss Guayaki’s rebrand to Yerba Madre and why they’re excited to hear from Ghost co-founder Dan Lourenco at BevNET Live. John professes his love for Gopuff, but is he excited about the prospect of buying 12 rolls of toilet paper from the delivery platform? Ray feels left out of a meeting with an Austin-based founder of chai drinks. 12:55: Paula Grant, Founder, Suite9C & Yanni Hufnagel, Founder, Lemon Perfect – Paula chats about Taste Radio’s NYC meetup and stealthy afterparty, before Yanni talks about how Lemon’s Perfect’s product quality issues spurred the company’s refreshed formulation and decision to pursue a brand refresh. Paula Paula explains why she rejects the traditional “agency vs. founder” model, instead favoring deeply collaborative, in-the-room design processes. Yanni, a self-described detail obsessive, talks about their intensely collaborative design process, from aligning on visual simplicity to debating tiny but crucial details, like color balance, label hierarchy, and shelf visibility. Paula emphasizes the importance of powerful design that is about aesthetics, storytelling, brand trust, and commercial performance. They both discuss how the refreshed identity positions Lemon Perfect for future innovation and category expansion. Brands in this episode: Yerba Madre, Ghost, Uncrustables, Chobani, Kimbala, Lemon Perfect, Vitaminwater, BodyArmor

The latest episode of Elevator Talk features leaders from Joon, Scobucha, Hey!Hunger, Jozo and Fable Fish Co. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Eleanor Hayden, the founder & CEO of Hayden Consultancy, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews will be conducted remotely. Apply for a future episode of Elevator Talk.

What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that's redefining what’s in your glass? Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she’s building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients.  Launched in 2021 by brothers Jordan & Adam Sager, Kind of Wild markets certified organic, zero-sugar, vegan-friendly wines with no harmful additives, and a growing portfolio of varietals from around the world. Katie joined the company as a co-founder in 2023. Within our conversation, Katie opens up about the challenges and evolution of the food and beverage industry over the last two decades, including the rise of social media and the changing role of food influencers. From grassroots wine tastings to strategic distribution through Southern Glazer’s, she outlines how Kind of Wild is balancing digital engagement with real-world connection to scale its reach and stay close to its consumers. Show notes: 0:25: Katie Lee Biegel, Co-Founder, Kind Of Wild – On location at the Nassau Paradise Island Wine & Food Festival in The Bahamas, Katie Lee Biegel shares her journey from West Virginia comfort food to co-owning Kind of Wild. She discusses her approach to menu curation, emphasizing intentional wine pairings, and how she blended her love for Southern cooking blends with island-inspired ingredients for a dinner at the festival. Katie reflects on her move into the wine space in 2023, driven by a desire for organic, additive-free wines after personal struggles with wine hangovers. Katie also talks about the evolving food media landscape, why in-person connections are key to building a loyal community and why retail is the key to accessibility. Brands in this episode: Kind of Wild

They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio’s NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose.  Show notes: 0:45: Deadlines & Agendas. Chasin’ Victory. NNE Is Next. Your Grandma’s A.I. BFY Candy & Vodka. It’s Redundant, No?  The hosts note a fast-approaching deadline for the BevNET Live’s New Beverage Showdown and the event’s newly released agenda. They also spotlight Chasin’ Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month. They heap praise on Del Real Foods’ new marketing campaign, before Ray’s skepticism about new BFY candy bar brand Hormbles Chormbles sparks a conversation about whether moderation and simplicity answer real consumer needs. Melissa unveils a new line of “late night” Doritos and asks if soy milk might be having a quiet comeback, Jacqui highlights a beachy iced tea brand and Ray shows love to a pair of bottled cocktails inspired by a legendary bar in Japan.   30:44: Interviews from Taste Radio’s NYC Meetup – Cole Riley, VP of Engagement and Partnerships at Rethink Food, described how the chef-led nonprofit repurposes excess food from restaurants and CPG brands to combat food insecurity, having delivered over 30 million meals across NYC and Miami. Austin Rief, co-founder of Morning Brew and Oceans Talent, explained how Oceans helps U.S. companies hire vetted overseas talent – mainly from Sri Lanka – for up to 65% cost savings while maintaining high-quality work and cultural fit. Rachel Krupa, founder of The Goods Mart and Krupa Consulting, highlighted her mission to spotlight better-for-you brands through curated retail and hotel minibars, emphasizing taste, founder values, and ingredient integrity. David Segal, the founder of David’s Tea and now president of Highbeam, shared how his frustration with traditional banking led him to join and help grow novel financial platform Highbeam – a financial platform that automates finance tasks, optimizes cash flow, and provides tailored banking and credit solutions to scaling consumer brands. Brands in this episode: Liquid Death, Cann, Malk, Health-Ade, Chasin’ Dreams Farm, Recoup, Mooski, Fierce & Kind, RXBAR, Body Vodka, Spiked Ade, Harken Sweets, Gigantic Candy, Mild Addictions, Del Real Foods, Farmer Foodie, Singing Pasture Farm, Conza Crumbs, Doritos, Madley Hadley, Kirra Tea, WholeMoon, Crushed Tonic, On The Rocks, Toki Whiskey, Haku Vodka, David’s Tea, GNGR Labs

Todd Davis, a seasoned Kroger executive who’s been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar. As the category manager for natural, local, and multicultural brands at Kroger’s King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it’s not just about the numbers – it’s about purpose, authenticity and impact. In this episode, Todd shares his strategy for identifying standout brands and why he’s especially driven to support women-owned and BIPOC-owned businesses. He also discusses his hands-on, relationship-first mindset, and his belief in brands that are shaking up traditional retail by selling with heart, disrupting with intention and truly connecting with today’s consumer. Show notes: 0:25: Interview: Todd Davis, Category Manager – Natural Foods/Local/Multi-Cultural, King Soopers/City Market – At Expo West 2025, Todd talks about his 30-year journey at Kroger, starting as a bagger and rising through the ranks, and his deep passion for both grocery innovation and hip-hop culture – including his title as the largest collector of hip-hop music in North America. He also talks about what motivates him daily, how he approaches leadership and growth, evaluating new brands at trade shows and the value of transparency, “HOT” conversations (honest, open, transparent), and emotional detachment when making buyer decisions. Todd also explains what a brand’s shippers need to tell its product story, the power of local programs like Colorado Proud and brand incubation opportunities, his advice for emerging brands preparing for a first meeting with retail buyers and how he evaluates brands without relying solely on personal preferences. He also highlights the development of a women-owned brands endcap in 30 stores, reveals why LinkedIn is his favorite platform for staying connected and talks about his belief in the "gentle push" toward greatness every day. Brands in this episode: Bonfire Burritos, U-LUV Cookies, Wilde, Melting Forest, Saint James Tea, Kevin's Natural Foods, Rudi's, Super Coffee, Rise Brewing Co.

How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It’s the Komos way. In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market. Show notes: 0:45: Sports Drink? Tawchy’s. More Investment, But Where? Jean Luc Picard. National Day Day. –  Tequila is still booming, but is “better for you”? Torchy’s Tacos is all over Austin. When will the chain come to Boston? Melissa drops the latest on Nombase, and we’ve got new speaker reveals for BevNET Live. FABID’s Q1 2025 report shows the funding freeze might be thawing, just not everywhere. National Pretzel Day – are you Team Soft or Team Crunchy? John is irritated. And, we’ve got new and notable products aplenty. 34:47: Interview: Ria Soler, Director of Education and Global Advocacy at Tequila Komos – At the Nassau Paradise Island Wine & Food Festival last month in The Bahamas, Ria talks about how Komos brings a winemaker’s finesse to the world of agave spirits, blending traditional tequila craftsmanship with a sophisticated, global outlook. She also offers a candid look into Komos’s multifaceted approach to brand building, how it embraces product placement in popular television shows from The White Lotus to The Real Housewives, and why “all press is good press” as the company expands visibility. Ria also talks about why at the heart of Komos’ growth is a strong focus on distributor relationships, where trust and mutual respect are essential – especially during its transition into Gallo’s network. She shares the value of ride-alongs with sales reps, even if it means braving a few dirty cars, and explains why her communication style is rooted in listening and adaptability. Brands in this episode: Pretzelized, Unique Pretzels, Uncle Jerry’s, Auntie’s Annie,  Quinn’s, El Nacho, Cafe Du Monde, Dude Wow, Zenjoy, MTN Dew, Whiteleaf Provisions, Super Coffee, La Colombe, Tequila Komos, Orin Swift, Fortaleza, Chartreuse, Don Julio, Avion, Aviation Gin

The latest installment of Elevator Talk features leaders from Corpse Reviver, MAA • TE, The NA Beverage Company and Big D Energy Drink. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Courtney O’Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and interviews will be conducted remotely. Apply for a future episode of Elevator Talk.

Troy Bonde and Winston Alfieri aren’t selling your father’s ragu. Instead, the 25-year-old co-founders of Sauz,  a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working. Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of over 6,000 stores nationwide, including Whole Foods, Sprouts, Target, Wegmans, Kroger and more. In this episode, Troy and Winston dive into their journey from outsiders to industry disruptors and how a scrappy, solutions-first mindset powers everything they do. They also talk about the intentionality behind their brand’s unique digital presence and why their path to being everywhere starts with obsessing over the details. Show notes: 0:25: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz - On location at Expo West 2025, lifelong friends and co-founders Troy and Winston share the story of how they used the proceeds from their first stint in entrepreneurship to launch Sauz. They dive into why legacy tomato sauces never resonated with them, recounting late-night kitchen experiments, early sourcing hurdles, and the crucial role a food scientist played in translating wild flavor ideas into scalable products. Troy and Winston also reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value – and the grind behind cooking sauce for 62 straight days to meet a national Target launch and how saying “I don’t know” has opened doors in unexpected ways. From managing brutal supply chain stress tests to deliberately turning down more retailers than they accept, they break down how discipline and focus are fueling smarter growth. They also unpack how a “lazy” social post sparked a viral breakout, how TikTok-native content is resonating with 50+ audiences on Instagram, and their strategy for thoughtful channel expansion into club and mass. Finally, they share the tough lessons learned from retailer rejections—and how their relentless focus on innovation and digital-first brand building is catching the eye of top-tier VCs. Brands in this episode: Sauz, Rao’s Carbone, Truff, Immi

In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration. Show notes: 0:45: NYC In Full Effect. $30 Million For Ryl & Pop. Good Eat’n. Hark, I See Sweets! Cologne? I Wasn’t Listening. –  The hosts recap the buzz from Taste Radio’s high-energy meetup in NYC, where over 100 CPG founders, investors, and industry insiders came together for an evening of networking, innovation, and inspiration. Held at ReThink Food’s Community Kitchen, the event spotlighted compelling conversations with brand leaders and featured a showcase of cutting-edge products that had everyone talking — and sampling. They also break down two eye-catching $15 million funding rounds: one for Culture Pop and another for Ryl Tea, reflecting the surging demand for functional, better-for-you beverages. Later in the episode, the hosts dive into a lineup of crave-worthy salty snacks from a brand backed by NBA star Chris Paul and share their take on a bold new line of tonic waters with standout packaging that turns heads. 30:03: Interview: Jamie Bissonnette & Kenta Katagai, Zurito & Sushi @ Temple Records – A celebrated culinary force in Boston and beyond, Jamie is the co-founder of BCB3 Hospitality Group, the team behind four standout restaurants in the city, including Zurito, a Basque-inspired eatery, and Temple Records, a stylish cocktail bar channeling the vibe of 1950s Japanese listening lounges. Nestled beneath Temple Records is Sushi @, an intimate, subterranean sushi bar led by Kenta’s meticulous direction. In this interview, Jamie reflects on his journey from a young chef cutting his teeth in the restaurant business to crafting a dynamic, globally inspired dining experience. Kenta shares how his deep respect for heritage and simplicity drives every slice and plate. Together, they dive into the art of educating diners, the power of narrative, and the joy of staying true to their vision – all while delivering unforgettable meals that resonate far beyond the plate. Brands in this episode: GNGR Labs, Oh So Easy, ZenJoy, Avsome, Poppi, Olipop, Culture Pop, Ryl Tea, Just Ice Tea, Saint James, Halfday, Moss, Harken Sweets, Gigantic Candy, Good Eat’n, Jozo, Match Tonic Water, MOSS, Salad Sprinkles, TipTop, Archer Roose, Bake Me Healthy, Zesty Z, Rind Snacks

Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Launched in February 2025, Ignite20 was born out of the Redwood Ventures Group and is also backed by early-stage VC firm Santatera Capital and food distributor RPM Food. Over the next three years, the fund will invest in 60 early-stage startups across the health, beauty, food, beverage, and pet care industries – targeting 20 promising brands per year. Each selected company will receive a $50,000 capital investment, along with hands-on support from a  network of operators, investors, and retail buyers. Through tactical mentorship, operational strategy, and founder-focused development, the program is designed to help brands grow sustainably and strategically. In this episode, we sit down with Gabriela Morales, Ignite20’s co-founder and managing director, who shares how the fund is rethinking early-stage investing, the reason why margins matter more than price point, how categories like functional snacks and high-protein foods are redefining innovation, and the value of a 30-second video pitch. Show notes: 0:25: Interview: Gabriela Morales, Co-Founder & Managing Partner, Ignite20 – On location at Expo West 2025, Gabriela shares her first impressions of the industry’s biggest stage and her journey from nutritionist and wellness entrepreneur to trailblazing venture investor. She also opens up about what fuels her investment philosophy, including her admiration for founders with true “fire in the belly.” Gabriela also dives into the traits she looks for in early stage brands, categories she views as poised for breakout growth, and her take on buzzy trends like better-for-you soda, adaptogens, and non-nutritive sweeteners. Plus, Gabriela unpacks why sustainable growth and velocity – not just profitability – are the metrics that really matter in today’s CPG market. Brands in this episode: Hiyo, Little Sesame, Wildwonder, Mezcla