Changing the Business of Golf

Welcome to Syngenta Golf's Changing the Business of Golf podcast. In this episode, host Gary Firkins sits down with Bob Morse, President and Chief Operating Officer of Invited – one of the world’s largest owners and operators of private golf and country clubs. Bob has spent more than 40 years in hospitality, private equity and entertainment, including executive roles at Sheraton, InterContinental Hotels and Caesars Entertainment. A passionate golfer long before he entered the golf business, he sees clubs through a golfer’s eyes as well as an operator’s. That perspective has shaped a clear view of what the modern golf club needs to look like. From the clubhouse to the course, Bob shares his three changes for the business of golf: 1. Make golf more accessible and more fun – Bob believes golf clubs are in the hospitality business as much as the golf business. He explains why great dining, personal service and year-round programming create a club experience that members value and stay for. 2. Embrace automation in golf course maintenance – With labor shortages and rising costs, Bob explores how autonomous technology is changing golf course maintenance, and the investment and infrastructure it requires. He explains why it works best alongside precision data from soil sensors and weather stations, helping superintendents make smarter decisions. 3. Provide flexibility in how the course is played – Bob explains how numbered tees, shorter formats and on-course sessions with golf professionals can remove barriers and improve pace of play. By making golf easier to fit into busy lives, Bob also argues clubs can attract and retain more new players, including women and their families, a $35 billion opportunity identified by Syngenta’s own market research. From club owners to superintendents, this episode is essential watching for anyone looking to grow membership, run a more efficient operation and give golfers more reasons to play. ___ Timestamps: 00:00 Introduction to Bob Morse and Invited 07:18 Change #1: Make golf more accessible and more fun 14:33 Change #2: Embrace automation in golf course maintenance 21:25 Change #3: Provide flexibility in how the course is played ___ Interested in the precision data Bob discusses? Syngenta’s GreenCast Connect brings Spiio soil sensor readings, weather and disease forecasts together in one personalised dashboard, with guides and videos to help superintendents get the most from every tool. Learn more: https://greencastconnect.com/ ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome to Syngenta Golf's Changing the Business of Golf podcast. In this episode, host Gary Firkins sits down with Mark Mungeam, golf course architect at Mungeam Golf Design and President of the American Society of Golf Course Architects (ASGCA). A lifelong passion for sustainability, nature and wildlife conservation sits at the core of Mark's design approach – a commitment that began at the age of 18 and continues to define his work. Mark's path into golf course architecture began on the maintenance crew. Working as a greenkeeper while at college, he became involved in the redesign of the course he was looking after – the start of a career that has since included the renovation of Olympia Fields' North Course ahead of the 2003 U.S. Open. Having grown up playing public golf, he now does much of his work on public courses, giving him a first-hand view of the pressures they face and what's at stake for the future of the game if they disappear. In this conversation, Mark shares his three changes for the business of golf: 1. Develop more alternative-length, low-cost public golf courses – As affordable, public courses close, golf is losing the places where beginners start. Mark explains how municipalities and clubs can replace them, pointing to the 9-hole course he designed at Lyman Orchards as a successful, financially sustainable model. 2. Grow a more diverse customer base through community programs – Golf needs to do more to welcome players from ethnic minority backgrounds. Mark explains why a positive first introduction is critical, and why each club needs a facilitator who makes newcomers feel comfortable. 3. Educate players on the true cost of perfect course conditions – Rising maintenance standards are putting superintendents under pressure. Mark makes the case for balancing good conditions with sustainability, and calls for superintendents to lead that conversation with customers. If you’re looking to manage rising expectations, strengthen your facility's role in the community and build a model that's financially sustainable for the long term, this episode is essential watching. ___ Timestamps: 00:00 Introduction 00:21 About Mark Mungeam 05:30 Change #1: Develop more alternative-length, low-cost public golf courses 13:01 Change #2: Grow a more diverse customer base through community programs 18:43 Change #3: Educate players on the unsustainable cost of perfect course conditions ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome back to Syngenta Golf's Changing the Business of Golf podcast. In this episode, host Gary Firkins sits down with Renee Geyer, Superintendent at Canterwood Golf & Country Club, Washington. Renee was drawn to the outdoors from an early age. She found her way into turfgrass management almost by instinct, chasing a career that let her work with her hands and stay close to nature. She picked up her first golf club at age 12, introduced to the game by her godfather, and that spark grew into a lifelong career in the industry. In this conversation, Renee shares her three changes for the business of golf: 1. Engage and mentor the next generation of turf – Renee explains the actions superintendents can take to encourage and guide young professionals, and how initiatives like Leading Turf Together are helping drive that change. 2. Make agronomy technology more accessible – Renee wants to see more superintendents make full use of data and platforms, and for companies to help make this possible by supporting their education and making these tools accessible to all. 3. Create more opportunities for sharing knowledge – Renee points to the importance of local networks as a vital opportunity for superintendents and turf professionals to come together and share practical insights. She wants to see more get involved to help the industry grow together. If you're looking to build a stronger mentorship culture, close the technology gap on your team, and get more value from your local turf network, this episode is essential listening. Timestamps: 00:20 Introduction to Renee Geyer 04:55 Change 1: Superintendents to engage the next generation of turf professionals 13:00 Change 2: Making agronomy technology easy to access and user-friendly 21:18 Change 3: Create more opportunities for the sharing of knowledge across local and regional turf networks

In this episode of Changing the Business of Golf, host Gary Firkins sits down with Matt Pringle, Managing Director of the USGA Green Section and one of the most influential voices shaping the future of golf course management. With a foundation in mechanical engineering, Matt has spent his career bridging innovation and the game – from inventing the pendulum test for spring effect in drivers to developing the USGA TruFirm turf firmness measurement system, now the standard at USGA championships, PGA TOUR events, and major championships worldwide. In 2019, Matt turned his full attention to the USGA Green Section, where he's driving a fundamental shift in how the industry thinks about golf course science, sustainability, and the people behind it. In this conversation, Matt shares the three changes that he believes will help rethink how golf courses are led, measured, and sustained for generations to come: 1️⃣ Outcome-driven decision making – Superintendents must move beyond habit and tradition, using data to focus on what actually drives course performance and business results. 2️⃣ A seat at the leadership table – The golf course is a club's single most valuable asset. According to Matt, the professionals who steward it belong at the decision-making table. 3️⃣ Building the next generation of turf talent – The industry faces a real labour shortage. Matt makes the case for why superintendents need to become champions for their profession, and how to do it. If you’re looking to adopt smarter course management, stronger leadership, and a sustainable talent pipeline, this episode is essential watching. ___ Timestamps: 00:00 About Matt Pringle 08:05 Change #1: Become more focused on outcomes 16:41 Change #2: Make superintendents part of the leadership team 22:57 Change #3: Increase awareness of careers in turf ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome back to the Changing the Business of Golf podcast. In this special edition, host Gary Firkins is joined by three of the industry's leading sustainability experts, fresh from a landmark Syngenta-hosted discussion at the Golf Business Technology Conference in Belfast. Joining Gary in this episode: - Simon Elsworth – Global Head of Professional Solutions, Syngenta - Gina Rizzi – President, Radius Sports Group - Jonathan Smith – Founder, GEO Foundation for Sustainable Golf Together, they work through the good, the difficult and the different, taking an honest look at where golf's sustainability journey currently stands and mapping out a clear path forward for the industry. Best Management Practices are already delivering measurable environmental results, digital tools for sustainable course management are more accessible than ever — golf is doing the sustainability work, but does it need to do more to communicate it? In this episode, you'll discover how golf can close the gap between the work it's doing and the story it's telling, and what the panel believe needs to change for the industry to take control of its own sustainable future. This is a conversation every golf course business needs to hear.

Welcome to Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Dr. Thomas Nikolai, popularly known as the "Doctor of Green Speed." Thom is a Senior Turfgrass Academic Specialist at Michigan State University, specializing in putting green mechanical and cultural practices. He earned his nickname through groundbreaking research into the relationship between turfgrass health, maintenance practices, and golfer satisfaction. Thom is a pioneer of the industry, best known for his discovery that lightweight rolling actually decreases dollar spot and other pests - a finding that challenged decades of conventional wisdom. In this wide-ranging discussion, Thom shares his unconventional journey from a "troubled youth" working in factories to becoming a leading global voice in turf science. He shares his three changes for the business of golf: * Implement best management practice in water conservation * Introduce robotics into greens maintenance * Stay ahead of regulation through innovation Timestamps 00:20 Introduction to Dr. Thomas Nikolai 01:00 Thom’s journey: From factory worker to the "Doctor of Green Speed" 03:33 Change 1: Implement best management practice in water conservation 13:40 Change 2: Introduce robotics into greens maintenance 27:55 Change 3: Stay ahead of regulation through innovation 31:40 The "Leaf Mulching" discovery: How tree leaves could become the next natural herbicide 38:40 Why golf is leading the charge in environmental concerns About Dr. Thomas Nikolai: Beyond his academic work at Michigan State University, Thom is the author of The Superintendent's Guide to Controlling Putting Green Speed and is the creator and host of the long-running GCSAA Turfgrass Talk Show. ____ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome to the Changing the Business of Golf podcast from Syngenta Golf. In this episode, host Gary Firkins sits down with Christine Kane, CEO of Audubon International – a leading non-profit dedicated to environmental stewardship and sustainable practices in golf. Christine has spent her entire career in the non-profit and environmental world. Now, with golf experiencing a significant boom and a new generation of players entering the game, she sees an opportunity to reshape how the industry thinks, talks and invests in sustainability – not as a compliance exercise, but as a genuine driver of business growth. Christine shares the three changes she believes every golf business can make today, including: - Why sustainability must be built into every part of a golf business – from course operations and F&B to staffing and culture – and why a dedicated sustainability point person could be the most impactful hire a club makes. - How creating partnerships with non-traditional partners and proactive storytelling through marketing and social media is a major opportunity for golf course businesses. - Why third-party validation is no longer optional, providing golf courses with credibility and resilience when it counts. Is your golf course business ready for the future? Learn how to get ahead of the curve with sustainable practices that drive business growth and long-term stability. __ Timestamps: 00:00 Introduction 06:25 Change #1: Build sustainability into every operational decision 13:55 Change #2: Create partnerships with non-traditional partners 23:57 Change #3: Seek third-party validation

Welcome to Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Rhett Evans, CEO of the Golf Course Superintendents Association of America (GCSAA). For more than 15 years, Rhett has led the association’s 22,000 members in elevating the voice of superintendents across the industry, advancing environmental progress and helping facilities strengthen their bottom line. Drawing on Rhett’s extensive industry experience, the conversation explores why golf course businesses would benefit from superintendents having a seat at the table in operational, financial and strategic decisions. Evans discusses how elevating the superintendent into higher leadership roles would lead to better playing conditions, smarter investment decisions and stronger alignment across golf organizations. Throughout the episode, Rhett shares his three changes for the business of golf: - Fully integrate the superintendent into the leadership of every golf business - Embrace Best Management Practices as a core business strategy - Build more accessible and affordable green-grass golf experiences Watch now to discover why putting the individuals at the heart of golf courses is crucial to improving a facility’s long-term business sustainability. ___ Timestamps: 00:21 About Rhett Evans and the GCSAA 02:31 Fully integrate the superintendent into the leadership of every golf business 08:50 Embrace Best Management Practices as a core business strategy 16:53 Build more accessible and affordable green-grass golf experiences ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome to the Changing the Business of Golf podcast from Syngenta Golf. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future. In this episode, we’re joined by Renate Roeleveld, CEO of the Golf Course Association Europe (GCAE). Renate’s journey into the game has been far from traditional — first picking up a golf club at the same time she entered the industry. Now as CEO of the GCAE and a golf course owner herself, Renate brings a unique perspective on what needs to change to ensure a sustainable future for golf. Across this 30-minute conversation, Renate shares the key shifts she believes will create a more inclusive, positive and profitable golf industry, including: - Why golf club managers must start thinking like new golfers — from flexible membership models to facilitating spaces where people can connect through the game - Why increasing the number of women in leadership roles isn’t about diversity targets, but better decision-making and long-term business success - Why golf needs to do more to challenge outdated perceptions and present itself as a fun, social and accessible experience Watch now to hear practical insights for golf club leaders looking to better understand their customers, strengthen their communities, and future-proof their businesses. ___ Timestamps: 00:00 Introduction 03:10 Change #1: Adapt to Changing Customers 11:02 Change #2: More Women in Leadership Positions 20:58 Change #3: Change the Image of Golf ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

Welcome to another episode of Syngenta Golf’s Changing the Business of Golf podcast. In this episode, host Gary Firkins is joined by Henry DeLozier, Principal at GGA Partners, to explore a key question for today’s industry: what does a well-run golf club really look like? Drawing on Henry’s vast experience across golf club leadership, strategy, and industry insight, this conversation looks at why many clubs still make investment decisions without a clear, long-term plan - often driven by assumption rather than insight - and why understanding members and anticipating change are now critical for success. The episode also focuses on two major opportunities shaping the future of golf: the growth of women’s golf and environmental sustainability. From creating more inclusive clubs to recognising the role of superintendents as environmental stewards, the discussion highlights how clubs can take advantage of these opportunities for long-term business profitability. Throughout the episode, Henry reveals his three changes for every golf club leader and board members: - Make smarter, evidence-led investment decisions - Accelerate the growth of women’s golf, the industry’s $35b opportunity - Recognize the importance of environmental sustainability and empower golf superintendents to take the lead in sharing golf’s story to the public. Watch now to discover the decisions your golf course business can make today to ensure long-term sustainability. ___ Timestamps: 00:00 Introduction 05:03 Change #1: Make better investment decisions 14:11 Change #2: Accelerate the growth in women’s golf 20:50 Change #3: Recognize the importance of environmental sustainability ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape