How Strategic Discounts Can Boost Conversions and Client Loyalty [Ep. 268]

Are you feeling overwhelmed as the year comes to an end, wondering if you achieved all you set out to?In today's episode, Michelle DeNio encourages listeners to pause, reflect, and celebrate their accomplishments. Michelle provides valuable insights on how you can review your achievements objectively, set the right intentions for the upcoming year, and ensure you enter 2025 with a balanced mindset and clear vision.In this episode, you'll learn:The importance of reflecting on the year's achievements and being proud of your progress.How to objectively analyze your business year by focusing on facts rather than emotions.Strategies for planning how you want the upcoming year to feel before diving into goal setting.Related Episodes: 217: 2023 Wrap up – 5 random thoughts and strategies to end the year well209: Setting the Stage for Success in 2024: Start with SelfNext Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.

Are you finding yourself paralyzed by the need to go big or go home, struggling to maintain consistency in your business efforts?In today's Friday Freestyle episode, Michelle DeNio shares some tough love on avoiding the trap of trying to leap from zero to 365 in seconds. Through a client story, she emphasizes the importance of starting small and building up consistent habits, one step at a time, to effectively grow your business.In this episode, you'll learn:Why taking all or nothing approaches can set you up for failure.The power of small, consistent actions and their impact on business growth.Practical tips to simplify your efforts and build sustainable habits.Connect with Michelle on Linkedin or FacebookIf you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Related Episodes: Ep 197: Prioritize the Boring Money Making Activities in Your Business

Are you feeling burnt out by social media and looking for new ways to get your business noticed?In today's episode, we dive into visibility strategies that move away from social media and focus on networking, relationship marketing, and other non-social media methods. Michelle shares practical steps on how to build brand awareness, get top of mind, and attract clients through genuine connections and various outreach methods.In this episode, you'll learn:Why in-person networking and relationship marketing are crucial for business success in 2025 and beyond.Effective ways to utilize podcast guesting and speaking opportunities to expand your reach.How hosting your own events and improving your email marketing strategy can lead to higher conversions.If you are ready to get laser-focused, create a clear action plan, and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes: Ep. 243: How to Make Email Marketing Work for Your BusinessEp. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

Are you finding yourself lost in the shuffle of lead generation, wondering why your amazing leads aren't converting into paying clients?In today's episode, we dive into strategies for ensuring that your leads don't fall through the cracks. Michelle discusses the crucial steps for tracking, following up, and converting leads efficiently, so nothing gets left behind and every potential client is maximized.In this episode, you'll learn:How to effectively track your leads in the moment to avoid missing out on opportunities.The importance of having a clear next step for leads to move through the sales funnel.Why a well-defined conversion strategy can drastically improve your lead-to-client ratio.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

Are you finding yourself overwhelmed by endless client requests and questioning whether you've just created another job for yourself, rather than a true business?In today's episode, we delve into the challenges of managing time, client expectations, and setting boundaries while maintaining the freedom and flexibility you sought when starting your business. Through a real-life scenario from a mastermind session, we'll shed light on the importance of defining your non-negotiables and staying true to your core values to avoid turning your entrepreneurial journey into another 9-to-5 job.In this episode, you'll learn:The importance of setting clear boundaries with clients to maintain your freedom.How to identify whether you've created a business or just another job.Practical steps to ensure clients understand the nature and limits of fractional roles.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes:Ep. 224: Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding PassionEp. 230: Embracing Your Skills as a Small Business Owner

Are you feeling "friend zoned" in your business relationships?In this episode, we explore the frustrations many business owners face when their offerings don't convert interest into clients. Host Michelle DeNio talks with Meg Joyce from In Kind Brand Therapy about the misconceptions around "brand therapy" and the importance of aligning your personal identity with your business brand.In this episode, you'll learn: Why aligning your internal identity with your external brand is crucial. How to address and overcome fear-based branding. Effective strategies for simplifying your service descriptions to enhance clarity and referrals.Connect with Meg: Instagram, WebsiteNext Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes: Ep. 214: Relationship and Attraction Marketing for Lead Generation and ConversionEp. 222: Have you niched yourself too far?

Are you overwhelmed with too many ideas and struggling to take action on them? Wondering how to sift through your thoughts and focus on what's truly important for your business?In this episode, we break down practical strategies to transform your overflowing ideas into actionable steps. We'll explore how to get organized, set clear priorities, and create a focused plan to drive your business forward effectively.In this episode, you'll learn:Why getting your ideas out of your head is the first step to reducing overwhelm.How to determine which ideas align with your business direction and goals.Practical steps to break down big ideas into manageable actions and prioritize your tasks.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes: Ep 234: Weekly Revenue Generating ActionsEp. 199: 5 Questions to ask yourself BEFORE implementing a new idea

Are you finding it hard to get the best out of your team or clients?In today's episode, we dive into an innovative approach to training people to work effectively with you. Michelle DeNio shares a genius onboarding strategy from her mastermind colleague, Annalee, that can significantly boost engagement and productivity. Listen to learn how educating your team or clients on utilizing your strengths can transform your working relationships.In this episode, you'll learn:How to educate your team or clients to get the most out of working with you. The impact of tailored onboarding processes on engagement and productivity. The simple yet powerful advantages of understanding and leveraging human design in professional settings.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes:Ep. 250: Attracting the Right Fit Clients: Marketing and Sales Tips for Coaches

Are you overwhelmed with tasks and feeling like there's never enough time to get everything done in your business?In today's episode, we diving into the essential strategies for time management and optimization that can boost your business' profitability. In this episode, you'll learn:Why having too much on your plate makes time optimization nearly impossible.The importance of clear focus, structured plans, and a solid sales strategy.How to effectively streamline tasks and set realistic expectations to maximize productivity.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes:Ep 238: Effective Use of Lead Magnets to Attract ClientsEp 250: Attracting the Right Clients: Marketing and Sales Tips for Coaches

Are you caught up in thinking your business is so special that common business strategies just won't work for you?In today's episode, we'll challenge the belief that your business is fundamentally different from others and reveal how simplifying your approach to sales and marketing can create transformative results. Michelle DeNio uncovers why foundational business principles apply to everyone and shares practical strategies to optimize and streamline your operations for growth.In this episode, you'll learn:The universal importance of having a solid sales and marketing plan.How to simplify your strategy to attract and convert clients effectively.Why focusing on what's truly special in your business after conversion can help overcome growth obstacles.Next Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser-focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or FacebookRelated Episodes:Ep 216: Sales AND Marketing – Your business needs both!Ep 225: Create a Personalized Sales Funnel to Grow Your Business