Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions

In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers. Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io. The time from your request to getting a candidate is just 48 hours. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.&nbsp; They only provide senior devs, with an average of 7 years' experience. Their talent pool covers more than 300 dev languages &amp; frameworks. Your hire comes with a zero-risk, replacement guarantee. Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:&nbsp; 2:00 – Strategies for finding your first users when you don’t have an audience 10:42 – Positioning yourself to compete well against others 12:25 – Jumping into SEO before having a product 18:42 – Exporting No Code projects 24:15 – Choosing between a vertical or horizontal product spinoff 33:55 – Building a B2P, “business to prosumer” product 42:53 –&nbsp;How to make lower pricing tiers work outside of B2B Links from the Show:&nbsp; MicroConf Connect Ruben Gamez (@@earthlingworks) | X SignWell TinySeed Bubble MicroConf YouTube channel State of Independent SaaS Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek) Sticky&nbsp; <a href="https://castos.com/" target="_blank" rel="noreferrer noo

In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongside a day job. Rob also discusses competing against VC-backed companies, learning to code in the age of AI, and how much risk lies in IP theft when building your SaaS. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America.&nbsp; Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.&nbsp; Get the committed, responsive development team that your business deserves.&nbsp;&nbsp; Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:&nbsp; 3:00 – Reacting to needing a burning desire for entrepreneurship 5:20 – Maintaining a day job to enable space for entrepreneurial pursuits 8:52 – Balancing build speed vs. scalability with your tech stack 10:30 – The April Fools Episode 12:55 –&nbsp;Competing against VC-backed companies in a “hot” space 18:34 – Is learning to code dead? 27:33 – Risk in SaaS of IP theft Links from the Show:&nbsp; MicroConf Connect Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack, and More Listener Questions Episode 706.5 | Rethinking My Most Common Advice The SaaS Playbook by Rob Walling Start Small Stay Small by Rob Walling TinySeed Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months Ask a Question on SFTROU

In episode 709, join Rob Walling for a solo adventure as he shares his story of growing his personal wealth over the past few decades. Selling companies was the major driver of wealth, but he also explores the role of cryptocurrency, running profitable companies, and angel investing. Rob emphasizes the power of entrepreneurship in achieving financial freedom, while acknowledging there are ways to do so while keeping risk relatively low. Episode Sponsor: We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io. The time from your request to getting a candidate is just 48 hours. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO.&nbsp; They only provide senior devs, with an average of 7 years' experience. Their talent pool covers more than 300 dev languages &amp; frameworks. Your hire comes with a zero-risk, replacement guarantee. Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:&nbsp; 2:50 – A lesson on how to build wealth 4:31 – Entrepreneurship was our biggest tool 6:37 – Building, acquiring, then selling companies 10:45 – Building slowly while staying risk-averse 13:27 –&nbsp;Investing in riskier assets like cryptocurrency 19:39 – Running profitable companies 20:56 –&nbsp;Angel investing, and WP Engine 23:44 –&nbsp;Traditional, salaried employment 24:53 – Typical investments: stocks, bonds, REITs 27:36 –&nbsp;Real estate investing Links from the Show:&nbsp; MicroConf Connect Christopher Gimmer (@cgimmer) | X Christopher’s tweet Sherry Walling (@sherrywalling) | X The Stair Step Method of Bootstrapping Start Small Stay Small by Rob Walling This Took 11 Years to Be An "Overnight Success" - SaaS Exit Strategy Zen Founder The SaaS Playbook by Rob Walling WP Engine TinySeed Barbell Strategy Explained for Stock and Bond Investors If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode.

In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addressing the risks of platform dependency and the importance of managing infrastructure costs.  Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America.&nbsp; Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.&nbsp; Get the committed, responsive development team that your business deserves.&nbsp;&nbsp; Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:&nbsp; 02:38 - Should you build technical skills or business skills? 11:41- Entering a competitive market 21:14 - Building a valuable analytics dashboard tool 29:29 - When should a solo founder hire for marketing roles? 36:29 - The rare skillset of a full-stack marketer&nbsp; 38:18 - Implications of building on openAI and scaling infrastructure costs Links from the Show:&nbsp; Register for MicroConf US in Atlanta, April 2024 Rob Walling | X Derrick Reimer | X Derrick Reimer SavvyCal Start Small Stay Small by Rob Walling The SaaS Playbook by Rob Walling Devin AI If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe &amp; Review: iTunes | Spotify

In episode 707, Rob Walling, alongside guests Tracy Osborn and Einar Vollset, give their hot takes on some recent news in the world of SaaS. They discuss Once.com’s launch, liquidation preference nuances in startup buyouts, with moving from open source to full time income and more.&nbsp; Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:&nbsp; 2:18 - Once.com and the Implications of One-Time Software Sales 10:39 - Liquidation Preferences in Startup Acquisitions 21:59 - Turning an open source project into a business 24:32 - Book recommendations 30:30 - Is building a startup actually hard? 32:46 - Startups vs. lifestyle businesses Links from the Show:&nbsp; Register for MicroConf US in Atlanta, April 2024 Once.com Campfire Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld Never Split the Difference by Chris Voss The Anomaly by Herv Le Tellier The Art of Learning by Josh Waitzkin The Beginning of Infinity by David Deutsch TinySeed Einar Vollset (@EinarVollset) | X Tracy Osborn (@itsTracyMakes) | TikTok If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe &amp; Review: iTunes | Spotify | Google

In episode 706.5, join Rob Walling as he reconsiders some of his most common advice. He explores why lowering prices might make sense and discusses the benefits of a B2C business model. Rob also walks back his prior advice on bootstrapping two-sided marketplaces and launching multiple products to see what sticks.&nbsp; Topics we cover:&nbsp; 1:04 – What would happen if you lowered prices? 3:56 –&nbsp;Benefits of a B2C approach 7:05 –&nbsp;Two-sided marketplaces allow to reach two audiences 8:47 – Launch a bunch of products to see what sticks 10:52 – This episode was released April 1, 2024 Links from the Show:&nbsp; The SaaS Playbook Rob Walling (@robwalling) | X If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe &amp; Review: iTunes | Spotify | Google

MicroConf US in Atlanta is here in just a couple weeks, and this is your last call to buy tickets. We've sold more than 90% of the tickets, and we will sell this event out as we have for many years. The event is April 21st through the 23rd in Atlanta, Georgia at the amazing Starling Atlanta. There are going to be 200-ish of your closest bootstrapped and mostly bootstrapped founder friends who are showing up to hear talks from folks like Rand Fishkin of SparkToro, Asia Orangio of DemandMaven. I'm giving a talk as well, and Dr. Sherry Walling will be talking about staying motivated as an entrepreneur. We have a special guest MC, Lianna Patch, and we'll have a very special guest who has never appeared on the MicroConf stage before- Ben Chestnut, the co-founder of MailChimp. Get all the details and secure your ticket before they run out at microconf.com/americas.

In episode 706, join Rob Walling for a solo adventure where he discusses a variety of topics. He starts with why it’s important to both consider and credit “prior art” in business. Rob outlines his 2/20/200 idea validation framework used to repeatedly evaluate ideas. He also covers why, though there are some advantages, designing by committee has some significant downsides.&nbsp; Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America.&nbsp; Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.&nbsp; Get the committed, responsive development team that your business deserves.&nbsp;&nbsp; Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:&nbsp; 2:37 – Learning from, and crediting, prior art 10:27 – The 2/20/200 Idea Validation Framework 16:03 –&nbsp;Be wary when designing by committee 21:09 – When to crowdsource feedback Links from the Show:&nbsp; Register for MicroConf US in Atlanta, April 2024 Do Things That Don’t Scale by Paul Graham David Sacks (@DavidSacks) | X Hackers and Painters by Paul Graham Episode 705 | From Bootstrapped to Mostly Bootstrapped Episode 628 | The 5 P.M. Idea Validation Framework Use This PROVEN Formula to Validate Your Next Startup Idea Validate Your SaaS Idea FAST (Step-by-Step SaaS Validation Process)✅ Start Small Stay Small by Rob Walling Metallica: Some Kind of Monster If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe &amp; Review: iTunes | Spotify | Google

In episode 705, Rob Walling interviews Braden Dennis, co-founder and CEO of FinChat. They discuss Braden’s journey going from fully bootstrapped, all the way to taking venture capital as FinChat scaled. Braden shares his experience in initially launching to an audience, how they successfully launched a second product, and how FinChat operates well with multiple co-founders. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:&nbsp; 2:55 – What does FinChat look like today? 4:00 – Starting with an audience and building a SaaS 6:40 – Formulating the product and moving upmarket 8:35 – Launching a second product 12:25 – The common pitfall of launching a second product 16:25 –&nbsp;How FinChat found explosive growth 19:27 – Deciding to take venture funding&nbsp; 26:13 – Making hard decisions with incomplete information 30:31 – Working with multiple co-founders Links from the Show:&nbsp; Register for MicroConf US in Atlanta, April 2024 Apply for Director of Marketing and Operations for MicroConf MicroConf YouTube Channel TinySeed Braden Dennis (@BradoCapital) | X FinChat (@finchat_io) | X FinChat Episode 681 | Why Launching a Second Product is Usually a Bad Idea If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe &amp; Review: <a href="https://podcasts.appl

In episode 704, join Rob Walling for another solo adventure where he answers listener questions. He weighs in on buying a SaaS, how to validate ideas using landing pages, and what tech stack to choose. Rob also provides guidance for those considering leaving their comfortable day jobs in favor of being a founder. Episode Sponsor: Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America.&nbsp; Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.&nbsp; Get the committed, responsive development team that your business deserves.&nbsp;&nbsp; Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:&nbsp; 4:00 – Comparing your business to successful outliers 9:50 – Exploring business outside of a comfortable day job 15:45 – Early access landing pages prior to development 20:00 – How do you vet SaaS businesses that you are trying to acquire?&nbsp; 27:16 – Evaluating a seller’s intentions 29:50 – Choosing a tech stack for your SaaS Links from the Show:&nbsp; MicroConf Remote – Early Stage Saas Strategies Register for MicroConf US in Atlanta, April 2024 Apply for Director of Marketing and Operations for MicroConf MicroConf Connect Startups For The Rest of Us –&nbsp;Ask a question 37signals 7 Proven Ways to Create Profitable SaaS Ideas EVERY Time The SaaS Playbook Quiet Light Acquire.com The Stair Step Method of Bootstrapping If you have questions about sta