So Invested

To our wonderful community... it's the end of an era. After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now).When we started this podcast, we hoped it would make investing and money conversations feel a little less intimidating. What we never imagined was how much it would come to mean...We've watched women make their first investment. Walk away from jobs and relationships that no longer served them. Start businesses. Buy their first homes. Ask for a pay rise. Build wealth. Take control of their finances.Getting to be a tiny part of those moments has been the greatest privilege.To everyone who listened, shared an episode, came to an event, joined us on the podcast, sent us a message, trusted us with your money questions, or simply cheered us on from afar - thank you.You made So Invested what it became. We’ll be FOREVER grateful.There are not enough words to describe how much you mean to us. From the bottom of our hearts...Thank you for being So Invested. 🧡

One of the all time debates over the past couple of years has been, is AI going to take our jobs?But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to stay relevant.In this episode, we’re unpacking the six skills we’re intentionally investing in to stay valuable in the age of AI.We talk about:✨ The six skills we believe will matter most in an AI-driven world ✨ Why AI literacy is quickly becoming as essential as basic digital skills ✨ Why taste, judgement, and critical thinking are becoming competitive advantages ✨ Practical ways to develop creative thinking and original ideas in a world of infinite content ✨ Specific tools, resources, and habits we’re using to sharpen our AI skills right nowIf you’ve been feeling equal parts curious and slightly intimidated by AI, this episode will give you tangible ways to start building skills that compound.Other resources⁠Six HBR AI courses⁠Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡

We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing.In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make decisions, and back ourselves.So we are discussing the small mindset shifts that quietly compound and how we are actually implementing these into our daily life (and how you could too!). Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.This episode is brought to you by Up — sign up using our code SoInvested20 and you’ll get $20 in your account.We hope you’re So Invested 🧡

Ever noticed how quickly “special” becomes normal?The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.”In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom.We explore:✨The psychology behind lifestyle creep (hedonic adaptation + reference dependence)✨How social media and new identity shifts influence spending✨Financial and behavioural signs you might be creeping✨How to upgrade intentionally (without upgrading everything)✨Systems that reinforce your boundaries so you don’t rely on willpowerIf you’re interested in levelling up your financial game this year, this is the episode that makes sure your money goals don’t drift.Find us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠⁠⁠Up⁠⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In episode four of Backbone, we get into something every founder talks about but few assess properly: risk.Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence.This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.So this week, we cover:The real risks we’re currently taking in business and whyOur non-negotiables before saying yes to a big decisionHow to assess upside vs downside in a practical wayHow to “price” the cost of failure (financially and emotionally)If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.If you have any questions about risk, slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

How do you grow your income without draining your energy?In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for yourself.After reflecting on the past year (and watching friends + founders in our community navigate career decisions), we realised earning more isn’t about doing more. It’s about creating more value, building leverage, and protecting your energy. We talk about:✨Why working harder doesn’t automatically mean earning more✨The mindset shift from “effort” to “value”✨How to think about bottlenecks in your time✨Boundaries, batching work, and designing your schedule around your energy✨Why thinking time (and yes, even naps) can be productivity strategiesIf you’re in a season of wanting more money, but not more burnout, this one’s for you.Find us on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ or ⁠⁠⁠⁠TikTok⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠⁠Up⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.So this week, we cover:Why profit ≠ cash, and how profitable businesses still run out of moneyWhy cash flow is the most important metric to understand as a founderHow to think about managing cash flow day-to-day (not just at tax time)Practical measures to safeguard your cash flow as your business growsA simple walk-through of the key line items in a cash flow statement — and what they actually tell youIn need of a cash flow statement template: you can download our basic one here: Backbone Cash Flow StatementIf you have any questions about cash slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

In today’s episode, we tackle one of the most common money questions: how much should you actually be saving, and how much should you be investing?We break down how we’re personally thinking about this in 2026, including the specific saving figures we’re aiming for, how we’re prioritising different buckets of money, and how our approach changes depending on life stage and goals.We cover:✨ How we’re approaching saving this year (including real numbers)✨ The difference between “safe” money and “growth” money✨ How we think about investing alongside saving, not instead of it✨ The house dilemma: savings vs investments for a property deposit✨ How to make decisions without feeling like you’re “doing it wrong”Find us on ⁠⁠⁠Instagram⁠⁠⁠ or ⁠⁠⁠TikTok⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.We hope you’re So Invested 🧡

Today we're sharing the AI tools we actually use to reduce mental load, automate boring life admin, and make better decisions - at work, with money, and in life.We cover: ✨ Why women are adopting AI at lower rates - and why it matters✨ Mental load & admin: Perplexity / Comet, Granola, Lindy.ai✨ Leverage & creativity: Gamma, Nano Banana, Lovable✨ Ease & personal life: Lifenotes.ai, Doji, NotebookLMRecommendations: Acquired episode: Google the AI companyOrenmeetsworld YouTube channelHot Smart Rich episode hereFind us on ⁠⁠Instagram⁠⁠ or ⁠⁠TikTok⁠⁠, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).We hope you’re So Invested 🧡This episode was brought to you by ⁠⁠Up⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

Welcome to episode two of Backbone! The four part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each!Whether you’re just starting out, running a side hustle, or transitioning into something more complex, the way your business is set up has real implications for tax, cash flow, and risk. And yet, this is one of the least openly discussed parts of being a founder.So, this week, we have the candid tax conversation that no one seems to be having.In this episode, we cover:The common business structures available to new and growing business ownersHow and when structures tend to change as your business becomes more complexThe tax realities founders often avoid (and why that’s risky)Our perspective on when to bring in an accountant, bookkeeper, or advisor and what to look forThis episode is brought to you by Notion - and by far one of our favourite tools, Notion Agent. Notion Agent is fundamentally different from typical AI tools. Instead of just suggesting or chatting, it completes tasks end-to-end, turning days of manual work into minutes.It acts like a Notion super user that understands your workspace, your working style, and how you like things done - helping you stay organised, clear, and accountable as you build.Let Notion Agent do the heavy lifting for you at ⁠Notion.⁠