Episode 675: Lexi Richards of British Columbia’s Twiggage & Bloom on developing corporate and public art commissions as a floral studio’s specialty niche

https://youtu.be/2d9_GRnbSrI?si=_UjIQWQALrUv-8OJ Owner of Queen Bee Blooms in St. Louis, Missouri, Elizabeth Fichter is a farmer-florist who has given a lot of thought to how she can differentiate her business from the conventional alternative. In today’s episode, she will outline six important actions you can take to better discuss the value and benefits of locally grown flowers with your B2B and B2C customers, as well as share specific things she does to keep her flowers front and center in her marketplace. Elizabeth Fichter of Queen Bee Blooms A few months ago, Elizabeth Fichter reached out to me about an article she was writing for the well-known farming publication, Growing for Market. The topic was a familiar one to the Slow Flowers community – how to change perceptions of local flowers with our customers. Elizabeth wanted to include the message and mission of the Slow Flowers movement in her piece, so we had a back-and-forth discussion as she worked on her article. Writing her story was an exercise that helped Elizabeth fine-tune her message and understand what makes Queen Bee Blooms’ brand authentic and unique. In doing the contemplative work on this piece, Elizbeth discovered what she wanted to share with others – and I invited her to join me on the Slow Flowers Podcast to continue the conversation. I know you'll find it relatable -- and I hope it will inspire you to make some creative changes in your own floral enterprise. Here's a bit more about Elizabeth and Queen Bee Blooms:Elizabeth is an artist and a life-long lover of flowers. She is an event designer, wedding planner, writer, dreamer and of course, farmer. For more than a century, her family has farmed the land that is now home to Queen Bee Blooms. As she writes on her website: Queen Bee Blooms with Elizabeth and her gorgeous flowers The flower fields at Queen Bee Blooms “This-164-acre farm has been in my family for over 100 years. When my great-grandfather purchased it, it had already been a working dairy and crop farm since the mid-1800's. Over the years, it has been taken care of by generations before me. As a small girl, I grew up here, moved away, saw the world, worked jobs that I loved, started a family, and visited on holidays and weekends. Until my mom passed away, I never thought it would or could  be mine alone. Given the opportunity (when remaining family wanted to sell it), I stopped everything in my life to return to where I began. In over 15 years, I've never looked back. I believe you end up exactly where you are supposed to be…I've followed my passion for flowers to create a farm that does things differently. “I grow flowers not because I have to. I grow them because it feeds my soul like nothing else. Spending my days amongst this splendor is a gift that I don't take lightly.  I have a responsibility of stewardship of not just this land, but especially the awe-inspiring beauty and magic it nurtures and grows. “ https://vimeo.com/916480526/02a3221db3?share=copy Click above to watch Elizabeth Fichter's video, "Why Local Flowers?" I’m excited to share our conversation with you today, And a special thank you to Andrew Mefferd, editor and publisher of Growing for Market, who generously shared a free link to Elizabeth’s October 2024 article, "How to have the conversation that will change perceptions around local flowers," with the Slow Flowers community so you can read it, too. Read Elizabeth's article in Growing for Market Find and follow Queen Bee Blooms at these social places:Instagram and FacebookCheck out Queen Bee Blooms on Pinterest Join the Slow Flowers Member (Virtual) Meet-Up Kate Punnett of The August Press In news of the week, be sure to sign up to join our November 15th Slow Flowers (Virtual) Member Meet-Up for the month. It’s a timely and creative subject and I’m excited to welcome our member expert, Kate Punnett of Ottawa, Ontario, Canada,

https://youtu.be/KeVZQ9knkCM?si=um0NyuWq-JNw-KAM Izzie Klingels of Marigold and Mint Botanicals (cover photo (c) Sean O'Neill) Marigold and Mint is a brand quite familiar to Seattle’s local floral aficionados. It was originally a flower farm and tiny shop owned by Katherine Anderson, who later opened The London Plane, a beautiful café & floral shop. During that time, Katherine teamed up with Illustrator/florist Isvald Klingels and designer Christian Petersen to create Marigold and Mint Botanicals, originally a line of candles with custom scents inspired by the Marigold and Mint organic farm. With the closing of The London Plane at the end of 2022, Marigold and Mint Botanicals’ third iteration has emerged in the lobby of a historic Pioneer Square building – with Izzie as owner and florist. Izzie continues to support the values to which she and Katherine always adhered: using locally sourced, seasonal flowers and foliage wherever possible, with an eye toward the most unusual, wild and beautiful flora that the Pacific Northwest has to offer. Join me for a conversation with Izzie, followed by a gorgeous design demonstration! Izzy Klingels at Marigold & Mint Botanicals; left image (c) Kyle Johnson I first met Izzie Klingels more than a decade ago when I wandered into a jewel box of a flower boutique in an old building on Seattle’s Capitol Hill. The shop was called Marigold & Mint, and was owned by landscape architect Katherine Anderson, past guest of this podcast. Izzie Klingels and her florals; left image (c) Sean O'Neill The shop was curated with lovely items and focused exclusively on locally-grown flowers. Izzie’s illustrations of marigolds and other blooms communicated the brand on signage and the shop’s website. I later featured Izzie in a feature on Fashion as influence on Home Design for the October-November 2013 issue of Gray Magazine, in which we asked Northwest style makers for their personal take on fashion's role in culture, art, architecture and decor. Design by Izzie Klingels of Marigold & Mint Botanicals (c) Kyle Johnson Izzie studied Fine Art at Chelsea School of Art in London. After graduating she founded Lazy Eye, making videos and tour visuals for bands such as Death in Vegas and Beth Orton. She has worked commercially as an illustrator and director for a diverse range of clients including Topshop, Oasis, Volvo, Cowshed, Random House and Italian Marie Claire. She now focuses equally on non-commercial work, recently exhibiting  in Los Angeles, London and Seattle. Seasonal Florals by Marigold & Mint Botanicals Relocated to Seattle, Izzie finds inspiration in the damp lushness of the region and the dark mystery of the old growth forests and mountains that surround it.I loved visiting Izzie at the newest iteration of Marigold and Mint Botanicals, located in the vestibule at 401 1st Ave S, between two neighbors, both independent retailers, Flora & Henri and General Porpoise Doughnuts. Find and follow Marigold & Mint Botanicals on Instagram and Facebook illustrations by Isvald Klingels View Izzie Klingels art and illustration website Listen to past episodes featuring Katherine Anderson of Marigold & Mint and The London Plane SLOW FLOWERS Podcast: Marigold & Mint’s Katherine Anderson – a leading eco-floral entrepreneur (Episode 134) Episode 456: Lessons from The London Plane Flower Shop with founder Katherine Anderson and manager Jeni Nelson Slow Flowers WORLDWIDE Summit News Last week, we reminded you to grab your ticket for the Slow Flowers WORLDWIDE Summit, scheduled for January 9-11, 2025. And congratulations to 55 of you who took advantage of the Early Bird special. We’re so excited to see you in the virtual, online conference that features 15 expert sessions on all of topics that are important to the Slow Flowers Movement – ranging from sustainable business methods, to community building, to flower farming, floral design, and weddings.

https://youtu.be/azIvryBpa9U?si=AeFTkOqj5-PE9EcB There are small and sizable ways to improve on the practices and habits we’ve relied on for far too long. Today’s guest, wedding and events designer Blair Lynn of Sweet Blossoms, has done tons of research to bring a zero-waste focus to her studio – and she’s sharing those tips with us today. The conversation draws from a guest column Blair wrote for Slow Flowers Journal’s Summer 2023 issue, and we tease out those details in our conversation. From Blair’s perspective, your sustainable choices are good for the planet, but they can also be great for client development and help your bottom line. As a bonus, Blair filmed a late autumn floral design demonstration using chicken wire mechanics and all locally-grown and foraged ingredients. You’ll love what she has created! This conversation builds on a Business of Flowers column Blair contributed to the Summer 2023 issue of Slow Flowers Journal, called “The Sustainable Studio.” Blair has devoted many seasons to challenging herself to eliminate waste and single-use plastic, not to mention sourcing domestically as much as possible for her designs.  Blair  is a Maryland-based floral designer whose business focuses on green and sustainable practices wherever possible. She places a high priority on ordering flowers from domestic farms and works to cultivate relationships with as many local farmers as she can. She composts all organic waste, and recycles at least 75% of all materials used in the studio. All designs are foam free. She has been featured in Slow Flowers Journal, Washingtonian Magazine, and Florist’s Review. She wraps up our conversation with a seasonal design demonstration using flowers from fellow Slow Flowers members Grateful Gardeners, a flower farm owned by Sarah Daken and Tom Precht. You’ll see dahlias, zinnias, cosmos, celosia, forged field grasses, not to mention hydrangeas from Blair’s own shade garden. It’s a beautiful inspiration to wrap up an inspiring conversation. Thanks so much for joining me today! Find and follow Sweet Blossoms on Instagram and Facebook Here's your free download of the PDF of “The Sustainable Studio,” Blair’s column written for Slow Flowers Journal. The Business of FlowersDownload Slow Flowers WORLDWIDE Summit And for a bit of Slow Flowers NEWS: On October 15th, we announced the details about the Slow Flowers WORLDWIDE Summit, scheduled for January  9-11, 2025. This will be an entirely virtual, online conference, so no worries about exhausting your travel budget. You will enjoy 15 expert sessions on all of topics that are important to the Slow Flowers Movement – ranging from sustainable business methods, to community building, to flower farming, floral design, and weddings. You’ll hear from a diversity of speakers representing floral enterprises in the U.S., Canada, the U.K., and Australia – not to mention panels from groups around the globe who are emulating the Slow Flowers Movement. And if you grab your ticket by midnight Pacific Time on October 31st – that’s tomorrow night – you can save $50 off the already very affordable ticket price. If you miss the deadline, remember, Slow Flowers Society members always receive a discount off of the general registration pricing. You’ll hear much more in the coming weeks – I can’t wait for you to dive into the amazing content we are curating for you and your floral journey. Thanks to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability,

https://youtu.be/8HdQwcsoIfo?si=bUuM9g2uKCT5y1Hx We’re diving deep into the world of lily growing, with two experts who share their advice and know-how. Today’s episode was recorded as our October Slow Flowers Member Meet-Up and we have had many requests for the replay video and audio – so you’re in for a real treat. Gretel Adams of Sunny Meadows Flower Farm and Ko Klaver, a plant and bulb specialist at Zabo Plant discuss LA hybrid lily planting and harvesting methods and more. You’ll also learn how Sunny Meadows Flower Farm uses lilies in their mixed bouquet program for mass market and grocery customers. It’s a true lily fest to inspire us all! In love with liilies (c) Flowerbulb.eu for all images Thanks to the team at Flowerbulb.eu, we have a fabulous episode to share with you today – and yes, it’s all about lilies! Lilies and Dahlias - a beautiful combination Gretel Adams is a longtime Slow Flowers member, who with her husband Steve Adams, owns a thriving and diversified flower farm in Columbus, Ohio – Sunny Meadows Flower Farm. We asked Gretel to team up with Ko Klaver, Zabo Plant's bulb specialist who’s well known in growing circles as a bulb and plant supplier for farms of all sizes. Double lilies (rose lilies) Together, they presented a fabulous tutorial for our community’s October member meet-up and we want to share the video and audio with you today. We’ll start with Gretel’s presentation about Sunny Meadows Farms’ lily-growing program, learn about her favorite cultivars (and why she loves them), as well as her planting calendar for a 33-week program that allows her to have lilies basically from Easter to Thanksgiving – amazing. Armloads of lilies -- who could resist?! Enjoy Gretel's Slide Show here: Sunny Meadows Flower Farm_Lilies PresentationDownload Ko adds his expertise as a lily bulb broker, as he walks us through the recently published Lily Master Class resource developed with funding from Flowerbulb.eu. Download the Lily Master Class PDF here: Grower's Guide LiliesDownload Also, Gretel and Steve Adams teach a great course called Growing Cut-Flower Crops in Hoop and Greenhouses, offered by our sponsor The Gardener’s Workshop. You can find a link in today’s show notes to Sign Up for a FREE sneak peek into the course, including special tips for growing lilies in greenhouse environment, maintenance and ventilation. Learn more:Follow Sunny Meadows Flower Farm at these Instagram accounts: @sunnymeadowsflowerfarm, @flowerfarmer  and @flowerfarmette Follow Flowerbulbsdotcom on Instagram Follow Zabo Plant on Instagram Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. And thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don't have time to build your own?  They also have turnkey units available.

https://youtu.be/XPwCOnCEJQ4?si=QvkEM8TfN2ZhNilS “Diamond Day” is a charming 1970s folksong by English singer-songwriter Vashti Bunyan. The lyrics about a sweet family farm inspired Caitlin Carnahan, today’s guest, to borrow its title for her business, Diamond Day Bouquet. The farm specializes in unique and old-fashioned, garden-style flowers grown organically and with love. Caitlin has developed an expertise growing for the grocery and wholesale market, which we discuss in our conversation. Join me on a visit and be inspired by the many botanical varieties that thrive in this idyllic place.I first met Caitlin Carnahan of Diamond Day Bouquet through my dear friends, Karen and Kristina, who subscribed to Caitlin’s CSA flower service – back when she had time to offer one. They are neighbors of Diamond Day Bouquet, since all live on Egg & I Road in Chimacum, Washington, a tiny town with population of 1,500, located outside Port Townsend. Caitlin Carnahan of Diamond Day Bouquet Egg & I is both a location and also a piece of agricultural history, the title of a humorous 1940s memoir by American author Betty MacDonald about her adventures living on a chicken farm. The story later hit the big screen as a 1947 film starring Fred MacMurray and Claudette Colbert. Needless to say, while they do keep chickens, the farm on Egg & I Road is now Diamond Day Bouquet, known for growing unique specialty cut flowers with character, and Caitlin loves to share the story of her blooms that far surpass big-box-store options. Seasonal flowers at Diamond Day Bouquet Here’s a little more about Caitlin: After working several years painting scenery for Seattle area theatre productions, Caitlin began her agricultural life as a vegetable farmer. She and her partner Greg Reed ran away from the city in search of the good life. After much adventuring they landed on Vashon Island, where they managed a small vegetable farm. Every season the flower patch grew a little larger, and after relocating to the Olympic Peninsula they were able to realize their dream and buy five acres to grow on - Diamond Day Bouquet was born, as well as their two beautiful children. Greg is a teacher at the local high school and Caitlin calls him the farm’s handyman, its voice of reason and saving grace.Follow Diamond Day Bouquet on Instagram Where you can find Diamond Day Bouquet flowers: The Port Townsend Food Co-opThe Chimacum Corner FarmstandThe Seattle Wholesale Growers Market. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com And thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor,

https://youtu.be/cSGfpRJ4meU?si=p5pd7fNS8uD5gKqU Kit Wertz and Casey Schwartz are a gifted sister duo who own Flower Duet, a dynamic studio serving Los Angeles and the greater Southern California region. Their diversified floral enterprise ranges from lavish beachfront weddings to popular design workshops for local botanical gardens and cultural institutions. They also provide flowers for an impressive lineup of corporate clients and today, you’ll hear all about Flower Duet’s best practices and advice for attracting, maintaining, and serving corporate event florals for your market.  Kit Wertz (left) and Casey Schwartz (right) of Flower Duet won a Details Flowers Software package at the Slow Flowers Summit in 2021. I met Kit and Casey, the sisters behind Flower Duet, more than 10 years ago, when they wrote a sweet review of my Slow Flowers book in their newsletter. It was one of those unexpected surprises that led to meeting in person later that year when I was in Los Angeles and they hosted a book event for me in their fabulous studio. Since then, we’ve done many collaborations, including presenting Kit and Casey as speakers at the 2nd Slow Flowers Summit, featuring their stories in numerous magazine, book, and podcast projects, and many more floral adventures. Casey Schwartz and Kit Wertz, Flower Duet LA While planning to resume our monthly Slow Flowers member virtual meet-up for September, I wanted to focus on helping our member build their businesses and expand their horizons. And I thought of Flower Duet’s very robust corporate portfolio that includes everything from product launches, team building, galas, ongoing floral services and more. Kit and Casey were enthusiastic about our invitation and they recently presented for the Member Meet-Up. You can watch the replay video or listen to the audio today. I do encourage you to come over to slowflowerspodcast.com for Episode 685 to see the slides of their presentation – it’s filled with useful and important tips for building a corporate floral focus in your studio, shop or flower farm. _Growing Corporate ClientsDownload Plus, the session wraps up with Casey’s floral design demonstration that was headed to a corporate delivery immediately after our recording. Click here to sign up for Flower Duet’s beautiful and very useful newsletter where you can learn about all of the workshops and learning opportunities from Kit and Casey. After our member meet-up, I heard from a number of attendees who raved about Flower Duet’s tips and advice, including this "rave" below: “I really got a lot out of the Meet Up! I immediately went in and beefed up our Google Maps listing, for instance, and we're going to add bios to our website: --Among two concrete takeaways we got from the meeting. I hope to be an even better, positive presence for Slow Flowers. Thank you for the huge amount that you do!” Kim Bryan of Parsley & Rue Thank you, Kim, for a ringing endorsement of the value of our membership community! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers,

https://youtu.be/Ns4hRz816No?si=-_mUx9ElsSCtPQ9Q Decades of flower farming experience add up to a new, 336-page reference guide called “Floral Standards,” compiled by members of the Seattle Wholesale Growers Market. Join me for your first chance to see a preview of this book, and to learn from some of its creative team members. Learn how you can get your hands on this incredible guide to best practices and product specifications for 230 floral crops – from Abelia to Zinnia and more! Floral Standards by Seattle Wholesale Growers Market's flower farmers Today, I’m joined by three of the many people responsible for Floral Standards, a book that’s by flower farmers for flower farmers, introducing production and harvest know-how for 230 floral crops – all with the goal of helping specialty cut flower growers be successful. Table of Contents - Floral Standards by Seattle Wholesale Growers Market As many of you know, I have been closely aligned with the Seattle Wholesale Growers Market since the pioneering producers’ cooperative was merely an idea hatched by a group of flower farmers in the Pacific Northwest. Established in 2011, the Growers Market is the gold standard and business model for many regional flower hubs across North America, as more cooperatives and collectives strive to professionalize flower farming. Through their leadership we have witnessed an important shift in the floral marketplace – one that has inspired thousands of flower farmers, farmer-florists, floral designers, and consumers to be more thoughtful and discerning about their floral sourcing choices. The compilation of FLORAL STANDARDS took place over a number of years, initiated by an idea to create “specification sheets” for the many products grown and marketed by member farmers.  Led by longtime board member and co-founder Diane Szukovathy, also co-founder of Jello Mold Farm, member growers invested hundreds of volunteer hours to document their successful approaches to selection, care, harvest, and post-harvest, as well as advice for packing, shipping, and supplying customers ranging from wedding and event designers to mass market retailers. They researched vase life for numerous varieties, noting recommended cultivars for commercial growing and singling out grower favorites.  Floral Standards is hot off the press as of last week, and today I’m joined by Brad Siebe, the Market’s general manager, Vivian Larson of Everyday Flowers, a co-founder of the Market, and her cohort Diane Szukovathy, who share the story of how this amazing project was created and how it will help you. I’m so excited to host our conversation and to introduce Floral Standards to the Slow Flowers community of flower farmers and florists, not to mention cutting garden growers like me. Let’s jump right in and get started – and welcome Brad, Diane, and Vivian to the Slow Flowers Podcast. As I mentioned, the farmers asked me to write the foreword to Floral Standards. It was quite special to be part of that experience as I reflected on the trailblazing strides of all my flower farmer friends whose beautiful, local, high-quality botanical product I have cherished using year in and year out since 2011. Foreword by Debra PrinzingDownload ORDER: Copies are available from the Seattle Wholesale Growers Market. Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspira...

https://youtu.be/s9Rcn7C_F9A?si=IeP-3B9Qcl6ruZO5 Paulina Nieliwocki is celebrating her 10th anniversary as owner and creative director of Blue Jasmine Floral, a New Jersey-based shop and studio serving the greater New York City-Hudson Valley-New Jersey region with wedding and event florals. I’ve always loved how Paulina combines color palettes, floral shapes, and botanical textures to create her pieces -- and today, we’re in for a treat because she’s designing on camera to share a signature arrangement in a vintage footed compote. Paulina Nieliwocki, owner, lead designer, and creative director of Blue Jasmine Floral I’m so happy to welcome Paulina Nieliwocki of Blue Jasmine Floral to the Slow Flowers Podcast today. I love following Paulina’s posts on social media – she always shares the most beautiful floral designs on Instagram. They are feminine, colorful and unexpected botanical combinations that make me look at her floral choices and think: why haven’t I used that or maybe I should pair those floral colors! Blue Jasmine Floral - Studio (c) Fine and Fleurie I’ve been wanting to interview Paulina for a while, and with her return to Holly Chapple’s Flowerstock next month, the timing was perfect to highlight Paulina. Flowerstock will take place October 13-15, at Hope Flower Farm in Leesburg, Virginia. Paulina has taught at several past Flowerstock events, and next month, she will join Holly Chapple, Robbie Honey the Accidental Botanist, LaParis Phillips of Brooklyn Blooms, and Frida Kim of Frida Kim Flowers from London. Here’s a bit more about Paulina: Blue Jasmine Floral - foam-free baby shower installation After many years as a high school language teacher and translator Paulina was ready for a new adventure that challenged her while still feeding her creativity. Flowers had a big impact on her as a child. Her memories of picking wildflowers for my grandmother and making little arrangements for her family, propelled this floral design journey. In 2014, Paulina left teaching high school and opened Blue Jasmine, naming it after her grandmother’s favorite bloom, with the idea of providing and teaching an aesthetic that spoke to my idea of beauty – wild, whimsical, artful, and refined.  Blue Jasmine Floral tabletop design for LaTavola linens We’re so thrilled that Blue Jasmine Floral has been a Slow Flowers member for many years and it’s a joy to share today’s conversation with Paulina to inspire you. Follow Blue Jasmine Floral on InstagramFollow Blue Jasmine Floral on FacebookFind Blue Jasmine Floral on Pinterest Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com. Thank you to The Gardener's Workshop, which offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important than ever, and you'll want to check out the course offerings at thegardenersworkshop.com. I’m so glad you joined us today!

https://youtu.be/ApiN1ZdzaGk?si=bLQsoZe7XzSmvhyA https://youtu.be/EwxlC8aXfrM?si=kXu6PgqkYz9vlish Nothing beats a flower farm tour – and I couldn’t say no to the chance to visit Free Range Flowers in person last week. It’s a beautiful, sustainable cut flower farm and design studio just miles away from the Canadian border outside Bellingham. I’m so happy to share my conversation with farmer-florist Celeste Monke recorded after we walked through the fields and high tunnels where dahlias were exploding and the landscape’s autumn palette glowed with rudbeckia, zinnias, amaranth, lisianthus and much more. Jay Roelof and Celeste Monke, Free Range Flowers A few weeks ago, I previewed the South and Central ASCFG Regional meeting with Slow Flowers members and veteran flower growers Chet and Kristy Anderson and their son Chet Anderson Junior, of The Fresh Herb Co. – I hope you enjoyed that episode as much as I did. Today, I’m previewing another upcoming ASCFG regional meeting with Celeste Monke and Jay Roelof own Free Range Flowers outside Bellingham, Washington. Free Range Flowers Seasonal harvest at Free Range Flowers Longtime Slow Flowers members who cofounded the farm in 2016, Celeste and Jay bring their amazing, high-quality floral crops, to the Seattle Wholesale Growers Market, which is how I’ve become acquainted with them and their shared passion. Free Range Flowers (c) Caylie Mash Photography Free Range Flowers are organically grown and rainwater fed, raised on Nooksack land in a larger farm project of environmental and social sustainability. Celeste is all about her hands in the dirt and heart on her sleeve. She has a penchant for seeds, herbs, and organization, while Jay is a plant reader with laser vision who can engineer almost anything. He keeps the equipment maintained and the plant babies happy from seed to harvest while setting the whole team up for success. Celeste in the design studio They believe their shared actions of cultivating healthy soil, sowing seeds, propagating plants and harvest create a sense of belonging and connection to place. Jay at Free Range Flowers I’ve been wanting to visit Free Range Flowers for years, and the occasion of the upcoming ASCFG regional meeting in Bellingham, which includes a tour of Free Range Flowers, was the impetus to travel north from Seattle last week to do just that. I joined Celeste and Jay, and shared the farm lunch with them and two of their crew members, Abbie and Shef – imagine working for several hours and then sitting down to a delicious, home-cooked meal featuring veggies and herbs from the farm. Thank you Celeste and Jay! Floral design by Free Range Flowers Find and follow Free Range Flowers on Instagram and Facebook Bouquet by Free Range Flowers A special note about the ASCFG Meeting, taking place September 24 & 25 in Bellingham. In addition to Celeste’s presentation: Profitability for Cut Flower Farmers, attendees will learn from several other Slow Flowers members, including Joan Thorndike of Le Mera Gardens and her daughter Isabella Thorndike Church of Jacklily Seasonal Floral Design, who will present “Le Mera Gardens over the Decades”; and from Diane Szukovathy of Jello Mold Farm, whose presentation on “Making the Road as We Go,” reflects on the amazing story of the Seattle Wholesale Growers Market. Erin McMullen of Rain Drop Farms will be there to welcome everyone as she has been serving as the regional director for ASCFG. It will be a wonderful two days for our community who attend. Listen & learn from these talented women -- all are past guests of the Slow Flowers Podcast: Episode 585: Diane Szukovathy and Dennis Westphall of Jello Mold Farm on the 10-year publication anniversary of The 50 Mile Bouquet Episode 446: Checking in with Melissa Feveyear of Terra Bella Flowers; plus, kicking off our Stories of Resilience series with Celeste Monke of Free Range Flowers

https://youtu.be/shykxxG81v8?si=fQxmKPV-QDTjz1yo At this time of year, I’m feeling those back-to-school vibes -- and more importantly, seeking more knowledge – so I’m happy to feature floral educator Sarah Berquist, who teaches sustainable flower farming and floral entrepreneurship to college students at the Stockbridge School of Agriculture. Join me to learn about her inspiring approach to educating farmer-florists of the future. I’m so happy today to share an extended episode that introduces our community to what’s happening in flower farming and floral design education at the university level. Over the past two years, I’ve so enjoyed getting to know Sarah Berquist, a Slow Flowers member based in Amherst, Massachusetts. She originally joined as a member under her business name, Flowers by Sarah B, but I later learned that she is a floral educator at University of Massachusetts-Amherst. Students at campus farmers' market While Sarah’s entre into floral design began as a fun side-gig, she has taken a leadership role at U-Mass’s Stockbridge School of Agriculture in developing floral design and farmer-florist curriculum for college students in the Sustainable Food and Farming program.Here is the Stockbridge Floral Program's new home on the Stockbridge website! Flower Wall with Students I’ve been so inspired to learn about the first credited Retail Floral Design course, which is in its second year, as well as the farmer-florist practicum that will also be offered again next semester. Dahlia Harvest I invited Sarah to share the story of her emerging floral education program. After you hear our 30-minute conversation, you’re in for a treat. Last week, during the first week of the fall semester, Sarah gathered with some of her returning students to record their insights about growing and designing through a sustainability lens. You’ll hear their voices in the podcast audio, but if you have time, I encourage you to watch the video above, where you’ll see them in the field harvesting, and follow them into the drying room. I know you’ll be as inspired as I was to hear from the future leaders of our Slow Flowers Movement! Stockbridge Floral Design students in greenhouse Let’s jump right in and welcome Sarah Berquist of Stockbridge Floral Design at the Stockbridge School of Agriculture. Head’s up – we’re going to be working with Sarah and her students to identify internship opportunities, so if you’re interested to learn more, I’ll share Sarah’s contact information in our show notes, as well. Follow Stockbridge Floral Design on Instagram Download Sarah's recap of the Stockbridge School of Agriculture Floral Design Program (2023-2024 Summary) Stockbridge School of Agriculture Floral Design ProgramDownload Slow Flowers Member Meet-Up for September Casey Schwartz and Kit Wertz, Flower Duet LA And a quick note to remind you that coming up this Friday, September 13th (9 am PT/Noon Eastern), we are resuming our monthly Slow Flowers Member Virtual Meet-Up. Join me in the Zoom Room! Our special guest experts will be Casey Schwartz and Kit Wertz of Flower Duet, an LA-based studio. The sisters will share how they have built a special niche serving corporate and event clients – you’ll be sure to learn something new! Click here to pre-register for the September 13th Meet-Up Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.