1086: Connecting Values: Reaching Conservative Consumers with Kurt Luidhardt

Kurt Luidhardt is an entrepreneur, investor and business leader. Together with his wife Kristen, he's founded a dozen companies and profitably exited three of them. Kurt is currently the CEO and co-founder of The Prosper Group, a leading digital agency in Republican politics that he started with his wife in 2006. His midwestern values of hard work and service have helped him establish relationships with a diverse range of clients, including dozens of Governors and US Senators, as well as the last three Republican presidential candidates. The Prosper Group has also worked with international brands, including car manufacturers, pharmaceutical companies, and in professional sports. Under Kurt's leadership, The Prosper Group has earned several accolades, including being named one of Inc Magazine's 500 Fastest Growing companies in 2019. The Prosper Group has won over three dozen advertising awards from the American Association of Political Consultants and Campaigns and Elections Magazine. Over the last 5 years, his company has also worked internationally on political campaigns or in advocacy in Mexico, Brazil, Ireland, and Brussels. In addition to his work with The Prosper Group, Kurt and Kristen founded Mustard Seed Interactive, a data company supporting direct marketing campaigns in the financial services, non-profit, and consumer product sectors. They also provide venture capital to political technology firms and invest in multi-family real estate. Listen to this informative Sharkpreneur episode with Kurt Luidhardt about reaching conservative consumers. Here are some of the beneficial topics covered on this week’s show: - How people can leverage digital marketing to engage politically motivated donors and consumers. - Why customers want to support businesses that align with their values. - How strategic targeting to a specific audience can help boost your sales. - Why it’s important for politicians of all ages to use the internet for their campaigns. - How rigorous process optimization allows large-scale operations to act more efficiently. Connect with Kurt: Guest Contact Info X @theprospergroup Facebook facebook.com/ProsperGroup LinkedIn linkedin.com/company/prosper-group-corp Links Mentioned: prospergroupcorp.com Learn more about your ad choices. Visit megaphone.fm/adchoices