Savvy Marketing Podcast

In this episode we're talking about creating a killer brand activation strategy. Branding has changed a lot and now it's about coming up with ideas that get people talking about your brand. Brand activations are a great way to make lasting, positive impressions on people and can be as simple as a virtual interaction or as complex as an in-person experience. There are different types of activations like experiential marketing, digital campaigns, influencer marketing, social media, sampling campaigns, and events. These activations are all about building awareness for your company by directly engaging with your target audience and can help new or established brands get attention and create emotional connections with their audience. We'll also talk about the benefits of brand activations and how they can help you reach new audiences and reinforce your company's position in the market. If you have any questions please reach out to me here

In this episode, I share a five-step process for creating a lead magnet to build an email list of subscribers. A lead magnet is important because it helps you to build a list of subscribers that you can follow up with and send your new blog posts or updates to, and it's a way to attract potential customers and encourage them to give you their email address in exchange for valuable content. By offering a lead magnet, you can start building a relationship with potential customers and eventually make sales. It can also help you to establish your authority and credibility in your industry, as you are providing value to your audience.  I talk about the following Research a topic that is in demand and popular Use engaging titles for your lead magnets Determine the format of your lead magnet Create the content for your lead magnet Use social media or your website/blog to promote your lead magnet If you have any questions please reach out to me here

The question I'll be answering in this episode  is whether email marketing is dead and if you should you even bother building an email subscriber base. I discuss the differences between an email list and having an audience on social media, and I give you tips on which steps to take to build an email database. If you have any questions please reach out to me here