E478: Building a Fulfilling Brand with Sonny Webster

Jordan is joined by Sonny Webster, an Olympic weightlifter and successful entrepreneur. Sonny shares his journey in the fitness industry and the lessons he has learned along the way. He offers advice for business owners, including the importance of having a good product, understanding the market, and learning from others' experiences.

https://www.instagram.com/sonnywebstergb/

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Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

First Business Ventures (00:02:56)

Venturing into the Fitness Industry (00:08:12)

Lessons in Business Development (00:12:57)

Dealing with Operational Challenges (00:21:13)

Finding Purpose and Motivation (00:25:00)

Perspective and Growth (00:27:47)

Staying Grounded and Focused (00:30:07)

Finding Stability in Weightlifting (00:31:06)

Importance of Routine and Stability (00:32:03)

Coping Mechanisms (00:33:01)

The Path Back to Health (00:34:24)

Passion Outside of Weightlifting (00:35:19)

Weightlifting as a Momentary Part of Existence (00:35:48)

Balancing Ambition and Contentment (00:36:46)

Becoming More Introspective (00:37:40)

Finding Pleasure in Simpler Things (00:39:09)

Pursuit of Happiness (00:40:03)

Experiencing Something New (00:41:01)

Transition Out of Fitness (00:41:41)

Business and Personal Growth (00:42:35)

Learning to Worry Less (00:43:21)

Drive for Success and Achievement (00:44:18)

Mile Marker of Olympic Success (00:45:56)

Transitioning Out of an Athletic Career (00:46:54)

Objective Nature of Weightlifting (00:48:16)

Transitioning Ethos Around Success (00:49:10)

From Objective to Subjective Success (00:50:07)

Awareness and Processing Stress (00:51:28)

Advice for Business Owners (00:52:05)

Challenges of a Fast-Paced Market (00:56:44)

Figuring Out Business (00:58:10)

Hassles of Running a Business (00:59:36)