We get asked what's actually working in outbound constantly, and specifically what works for companies that don't have a great brand. So we read the industry reports, more than 100 million emails worth of data, and traced every stat we could back to its original source. The surprising finding was how unreliable the data is.
In this episode, Eddie Reynolds and Rachael Bueckert go tactic by tactic through all six most common outbound strategies: targeted, warm signals, trigger based, third party intent, autonomous AI SDRs and spray and pray. You'll hear which one doubled reply rates, the templated LinkedIn message Eddie used to source millions in business, and the one signal he says he would spend his money on last.
Resources Mentioned in This Episode:
What's Working in Outbound in 2026 (Full Written Report)
Free Outbound Pipeline Inspection
01:36 - 100 million emails and a fake return address
03:45 - Why we went digging for real data
08:53 - Targeted outbound: double the reply rate
10:02 - It's not six tactics, it's three
13:19 - Why Eddie won't use Outreach for this
15:56 - The segmentation step everyone skips
20:56 - Vendors claim 20%, we saw 2 to 5%
27:16 - The bar every hot list has to clear
31:37 - The LinkedIn message that sourced millions
36:49 - Who paid for the intent data studies
43:40 - 3% of AI SDR teams saw any revenue
51:09 - Does bad outbound burn your reputation?
54:17 - Spray and pray works, and that's the problem
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