Revenue Alignment Podcast (R.A.P.)

 💥 New Podcast Alert 💥 The season finale of Revenue Alignment Podcast promises to be legendary! On  this episode we have Christopher Lochhead 🏴‍☠️ and it is one of the  best and most valuable conversations we've had on the podcast to date If you've ever wanted to know what it takes to... ✅ Be a radically different Marketer that stands out and gets the respect of your peers ✅ Create a path to be seen as a rock star by leadership within your organization ✅  Make the type of impact as a Marketing leader that goes beyond proving  your value, but creating overwhelming demand for your value Then you should definitely check out this episode This isn't a quick listen but a kick back, kick your feet up and listen (in other words it's long but full of gold 😉) Available on all major podcast platforms #marketing #categorydesign #demandgeneration #revenuealignment

💥 New Podcast Alert 💥 With talks of marketing budgets being cut due to a recession it was an opportune time to speak with Abby who has years of experience in the Finance space for some of the biggest brands across the world In this episode of the Revenue Alignment Podcast she shares her wisdom on: 1️⃣ The importance of seeing your CFO as a partner when it comes to getting budget approval 2️⃣ Why Marketers should think in terms of 3-5 years and not 12 months when it comes to budgeting 3️⃣ The importance of understanding overall business costs - and not just marketing - when making the case for budget This one is short but packed full of insights every Marketer can benefit from You can watch the video version on YouTube as well

💥 New Podcast Alert 💥 Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show In this episode of Revenue Alignment Podcast Laura and I talk about: 1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it) 2️⃣ Achieving better alignment between marketing and sales through departmental collaboration 3️⃣ Where to start if no alignment between both functions currently exists 4️⃣ How to use social selling to get internal buy-in and communicate Marketing’s value You can watch the video version on YouTube @ ICAD Marketing #marketing #sales #revenuealignment

💥New Podcast Alert💥 This week on Revenue Alignment Podcast we have a chat with Donald He has extensive experience in Sales and gave some really great advice on how Marketers can better work with Sales to show their value In this episode we talk about 1️⃣ How to use competitor case studies to create a value-add messaging that creates demand for your offer 2️⃣ How Marketing can help Sales get in front of the right prospects and the right time 3️⃣ How to deliver business value C-Suites care about by attaching a $ value to top of funnel marketing execution As a bonus he also included a link to his free sales course that I highly recommend you check out https://thesalesevangelist.com/winston Check out his full episode and as always your feedback is welcomed #marketing #sales #revenuealignment

💥New Podcast Alert💥    We've often seen the case around why thought leaderships is important to  building your personal brand, in order to create job and business  opportunities  But what about thought leadership to build your internal brand and  credibility within your organization?   That's the question I asked our next amazing guest Ashley who broke it  down for us in this episode of Revenue Alignment Podcast    In it we spoke about    1️⃣ How to use her 4 Pillars of Thought Leadership to build credibility  and trust within your company as a Marketer  2️⃣ How to get buy-in from non-marketing functions for employee advocacy  programs   3️⃣ How to make the business case to get budget to invest in marketing  versus other company-wide priorities     Listen to the latest episode

💥 New Podcast Alert 💥 Marketing and Sales alignment Where does it start? How does it happen? What's needed from both functions to make it work? In  this episode I go through and answer these questions to highlight how  Marketing and Sales can work together in a mutually beneficial  relationship Marketing gets more budget and creative freedom to execute the programs they want to Sales gets higher quality leads and increased pipeline volume, convert more opportunities, thus increasing revenue (and bigger commissions 😉) Take a listen and let me know what you think (it's a pretty short listen) #marketing #sales #revenuealignment

Our next guest is one who we would consider a rising star in the LinkedIn B2B space   In this episode of Revenue Alignment Podcast we chat with Vladimir on proving marketing's value, specifically:   1️⃣ Launching pilot programs to create quick revenue wins and get C-Suite buy-in 2️⃣ How to translate brand awareness into sales opportunities 3️⃣ What Marketers should focus on to demonstrate business value to CEOs   If you're like us and love actionable tips and advice then you'll love this episode for sure And as always let us know your biggest takeaway from the episode    #marketing #ABM #sales #revenue

💥New Podcast Alert💥 We're back for Season 2 of the Revenue Alignment Podcast! For this first episode I wanted to kick things off with a different perspective I, and the guest that come on, speak a lot of about what Marketers should be doing to get buy-in But truth is there are situations where CEOs and other C-Suites are more of a hindrance to marketing delivering how they need to In this episode I share stories of instances where that happens I also give feedback to CEOs on what they need to do to get out of marketing's way and allow them to do what they need to And of course I also share a bit on what Marketers can do to set the proper expectations early so CEOs don't block the potential marketing can deliver to the organization It should make for a pretty good conversation  Listen the full episode and as always I welcome your feedback and your thoughts on it #marketing #sales #revenue

💥 New Podcast Alert 💥   If I could use a phrase to describe the episode with my next guest it  would be "a predictable and pragmatic approach to marketing that proves  its value"   My next guest is the one and only Sam and in this episode he really went  through some great content for the audience   We spoke about   1️⃣ What metrics to focus on to get C-Suite leadership buy-in   2️⃣ Why the North Star that leadership sets can sometimes make or break marketing results   3️⃣ (My personal favourite) A full break down of what levers Marketers can pull to drive revenue growth   Believe me when I say you have to listen to this episode with Sam if you're really serious about how to show marketing's value at the highest level   For most value be sure to watch it on YouTube as he goes through the different growth levers on his spreadsheet   Links to full interview are in the comments below   Link to download Sam's spreadsheet https://docs.google.com/spreadsheets/d/16CyFi0R-SzBfGOoLoeE5jPEg21BqU4PxDnBgQC0Rcdg/edit#gid=0    #marketing #revenue #sales

💥 New Podcast Alert 💥 One of the things I appreciated the most about my next guest is how pragmatic his advice is It's one of those conversations that will have you nodding in agreement the entire time In this episode of the Revenue Alignment Podcast I speak with Andrew Smith, Director of Growth at Directive Consulting We discussed: 1️⃣ How to change the narrative of marketing being seen as the "arts and crafts" department 2️⃣ Why Marketers should focus on the sales goal to determine what the marketing goal should be 3️⃣ The best way to partner with sales to show marketing's value 4️⃣ How to communicate with C-Suites at a business level This episode exceeded my expectations by how much value Andrew gave and I'm sure it will for you as well Click the links in the comments to watch and listen Available on YouTube, Spotify, Apple and Google Podcasts #marketing #sales #revenue