Research Word - Clinical Research Podcast

 Clinical research is always delayed.  Why?  Patient recruitment is cited as the reason across the industry.  This partly happens because the efforts put forth by Sponsors & CROs are often put together with less than ideal effort and forethought.  Many people in charge of trials are often occupied with the millions of other duties that come with conducting a study.  Here are the top 3 failures in digital patient recruitment we have seen from our years in patient recruitment: 

Patient retention is a thing that often gets overlooked. Yet, it can be one of the largest reasons contributing to you losing patients in your trials, your practice and in your care. Luckily there are some quick and easy fixes Heather and I share.

Being persuasive is important in any facet of life. Everyone has to “sell” something every day. This means selling why you should be selected for that promotion, why your kid should listen to you, or why you should go eat somewhere over another suggested place. This applies to clinical research whether you are a coordinator talking to a patient, principal investigator negotiating a contract, or a clinical research associate trying to become a clinical trial manager. This is why I want to cover the three components of persuasion according to Aristotle (Ethos, Pathos, and Logos.)

There's often a common reason that patients don't enroll into studies after they are found to be eligible. This has to do with the complexity of the consent forms are provided to them. Often times they can be intimidating to the patient because they don't understand all the lot of the medical jargon. In this episode we cover a way to simplify by repurposing techniques we already use elsewhere.

Using metaphors and analogies is vital to helping a patient better understand their condition. This can mean the difference that they retain what you spoke to them about versus forgetting it instantly. It is our job as Healthcare communicators to break down complex topics for the patients. In this podcast recover some ways you can easily come up with metaphors of your own and some ideas as well.

In this episode, we cover how you can improve your patient recruitment material to obtain the most amount of patients possible. We will go over how to obtain high-quality images and quick fixes to your patient improvement materials. We will go over a framework that will help you create the best patient with commitment real every time.

Heather Diederich joins us on today's episode to give us some answers on the importance of patient education. Heather has been in the industry for over 13 years. She got her start in research as a patient, so she can share what helps patients first hand.

Why should you be sitting up flowcharts when you set up your standard operating procedures? We cover the importance of visualizing your SOPs and how to do it in this episode.

We'll go over what is li unlisted Adverse Events in a drugs product information listed by pharmaceutical company.

What is the amyloid hypothesis and how does it relate to Alzheimer's? We cover these things in this episode!