Ep. 540 Finding Happiness as a CEO || Jennifer Piette, Founder of Narrative Food
The fastest way to build a resilient business is not chasing scale - it is staying brutally close to your story, your customers, and your community. Jennifer Piette, CEO of Narrative Food, shares how a pandemic-era surge, a painful pivot, and a collapsing farmhouse in Maine all became part of the same lesson: keep it real, stay in the solution, and build only what people are actually asking for.Host Kevin Edwards pushes past the usual CEO talking points to unpack what really happened when Narrative Food went from a long-running farm-to-table delivery business to a post-pandemic corporate gifting company focused on shelf-stable products, local makers, and impact-driven gifting. Jennifer opens up about the pressure of scaling during COVID, the 500-person waiting list, the hard reset that followed, and why word of mouth now outperforms expensive growth experiments.You’ll discover:The two rules Jennifer leans on when everything goes sideways: stay in the solution and double-check everythingWhy her most expensive idea - a recurring “coffee break in a box” subscription - failed, and what that taught her about listening to the marketHow Narrative Food turns corporate gifting budgets into meaningful storytelling, supporting small-scale makers, nonprofits, and climate-conscious partnersWhy she believes the strongest businesses are built on authentic stories, not polished pitchesHow collaborations with B Corps, local growers, and mission-aligned nonprofits create more value than going it aloneKevin and Jennifer also get into leadership under pressure, cash flow, fear, happiness, and the power of building a business that actually fits the person running it. Jennifer shares why she no longer wants to hustle, why she values “right-sized” growth, and how following intuition has led to surprising opportunities - including a barn renovation that is becoming the new home for Narrative Food and a family spice shop.This episode is perfect for CEOs, founders, operators, and purpose-driven leaders who want practical lessons from someone who has lived through volatility, pivoted with intention, and built a business around impact without losing herself in the process. If you need a reminder that authenticity, relationships, and resilience still win, this one delivers. Kevin Edwards is the host of the Real Leaders Podcast, where he spotlights founders and CEOs building businesses with purpose. Jennifer Piette is the CEO of Narrative Food, a certified B Corp focused on curated gifting, local makers, and impact-driven products.Come to narrativefood.com to learn more about Narrative Food’s custom boxes and for-good products.