Performance Marketing Podcast by Pulkit Dubey

India is experiencing the worst-case scenario this year with respect to the pandemic. Everyone is struggling at some level and we need to find ways to level up and be more useful for the masses at this time. This episode is made to help you explore possibilities to innovate and adapt in this ever-changing market to sustain your business and grow. Do let me know your thoughts

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.  Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams and has launched her own podcast – People of Marketing.    Timestamps:  00:00 Introduction for Xenia and Planable.   4:55 How Planable is different from Hootsuite & Buffer or Asana & Monday  06:33 Instagram Scheduling on Planable  7:33 Everything you need to understand about a marketing product launch journey of Planable from BetaPage to Product Hunt, & App Sumo.   9:50 Is App Sumo better than Product Hunt for kickstart your product in the marketing domain at the early stage?  13:40 Where Planable Fits in your Marketing Mix? 15:25 How 2020 shaped Planable Growth and how they scaled up amid pandemic?  18:54 One thing Xenia from Planable looks forward to the most in Hiring. Be prepared for your next Interview.  24:36 How Miruna Dragomir Ex-Uber & Ex-Oracle helped shape content marketing strategy at Planable.  25:50 Everything about Social Teams 100 List from Planable  29:40 How one hackathon propelled a Social Media Agency to a Marketing Software Product Company.  33:40 Why starting your startup in the early 20s is a good idea  34:40 When should you start thinking about Forbes 30 under 30 or other milestones on your startup Journey 38:40 What's next for Planable in 2021? 40:40 Special Announcement for Agency Listeners.

In this episode, we talk about best practices for all available audiences on Facebook. Core audiences, Custom audiences and Lookalike audiences are covered.

I got the primary changes that iOS 14 will bring to Facebook ads and how the impact will be for the advertisers and the businesses who are running ads on Facebook.

scaling up your Facebook and Instagram ad campaigns is one of the most important things that we have to do to scale up our business. in this episode we cover the best strategies that we use to scale up our facebook Instagram ad campaigns from $10 a day to $1000 a day.

A short story of when discovered what is a real marketing funnel and how it can help me with improving my marketing performance.

Conversions data on Facebook ads and Google analytics never really match. I have recorded this episode to talk about why this issue arises and how you can understand the data better to utilise for better marketing planning. Thank you for tuning in.  Cheers, Pulkit Dubey