Productivity Mastery podcast

Building a Success-driven Community: Productivity Mastery #86 with Irina Obushtarova

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In episode #86 of Productivity Mastery, we talk about Building a Success-driven Community. And our guest is the Co-founder & CEO at The Recursive, Irina Obushtarova. Spreading the news about innovation & startups in Southeast Europe, that's Irina's mission, so she shared with us lots of candid lessons including:

💡 Her startup experience, past failures, and how she learned from them

💡 How to build a community of success-driven people

💡 How to make your workers relate more to your projects

💡 Some useful leadership tips for perfectionists, and much more!

Irina started her career path in Vienna, working in media and communications. In 2016, she made her first attempt as an entrepreneur when she co-founded WelcomeBuddy - a platform for expats in Austria.

The venture failed to launch, but the experience gained had a huge effect on her decisions later on. On one side, by observing how migration trends in Europe lead to massive brain drain in Southeast Europe, Irina identified a new mission. On the other, Irina also developed a strong passion for disruptive business models and the startup world. Later on, she gained experience in digital marketing and sales, working for various tech companies in the B2B segment in DACH.

In 2018, Irina decided to move back to Bulgaria - and the media sector, helping establish the first international outlet of Trending Topics in Sofia. Three years later, she and her co-founder, Etien Yovchev, launched the regional media project The Recursive. By combining news media with ecosystem mapping and a content marketing agency, their mission is to help innovative ventures from Emerging Europe scale internationally and get the visibility they deserve.

Irina holds a degree in Mass Media & Communication Studies from the University of Vienna. In 2021, she was awarded Female Entrepreneur of the Year by La French Tech community in Bucharest. As a member of the advisory board of Entrepreneurs in Class, Irina is committed to inspiring an entrepreneurial mindset in young students.

Enjoy listening and stay #productive!

#productivity #podcast #communications #contentmarketing

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