In episode #86 of Productivity Mastery, we talk about Building a Success-driven Community. And our guest is the Co-founder & CEO at The Recursive, Irina Obushtarova. Spreading the news about innovation & startups in Southeast Europe, that's Irina's mission, so she shared with us lots of candid lessons including:
💡 Her startup experience, past failures, and how she learned from them
💡 How to build a community of success-driven people
💡 How to make your workers relate more to your projects
💡 Some useful leadership tips for perfectionists, and much more!
Irina started her career path in Vienna, working in media and communications. In 2016, she made her first attempt as an entrepreneur when she co-founded WelcomeBuddy - a platform for expats in Austria.
The venture failed to launch, but the experience gained had a huge effect on her decisions later on. On one side, by observing how migration trends in Europe lead to massive brain drain in Southeast Europe, Irina identified a new mission. On the other, Irina also developed a strong passion for disruptive business models and the startup world. Later on, she gained experience in digital marketing and sales, working for various tech companies in the B2B segment in DACH.
In 2018, Irina decided to move back to Bulgaria - and the media sector, helping establish the first international outlet of Trending Topics in Sofia. Three years later, she and her co-founder, Etien Yovchev, launched the regional media project The Recursive. By combining news media with ecosystem mapping and a content marketing agency, their mission is to help innovative ventures from Emerging Europe scale internationally and get the visibility they deserve.
Irina holds a degree in Mass Media & Communication Studies from the University of Vienna. In 2021, she was awarded Female Entrepreneur of the Year by La French Tech community in Bucharest. As a member of the advisory board of Entrepreneurs in Class, Irina is committed to inspiring an entrepreneurial mindset in young students.
Enjoy listening and stay #productive!
Flere episoder fra "Productivity Mastery"
Bullish Thinking: Reaching the Optimal Performance Zone and Tackling Life’s Uncertainties: Productivity Mastery #91 with Alden Cass
1:00:17In episode #91 of Productivity Mastery, we present to you Dr. Alden Cass, with whom we talked about Bullish Thinking and Reaching the Optimal Performance Zone and Tackling Life’s Uncertainties. Cass shared a lot of valuable information from his great expertise, including: 💡 What are the biggest struggles of Wall Street’s highest performers, 💡 What is bullish thinking and how does it help us on our journey to success, 💡 How to achieve work/life balance during the pandemic, 💡 An intriguing productivity tool, called The Three Lists, and much more! Dr. Alden Cass, author of “Bullish Thinking: The Advisor’s Guide to Surviving and Thriving on Wall Street” and “The Bullish Thinking Guide for Managers,” specializes in working directly with senior executives, including high-profile CEO’s, traders, financial advisors, planners, athletes, musicians, and bankers, helping them to achieve their corporate, career, and personal goals. He is a licensed clinical psychologist and an expert on the use of psychology in the brokerage industry. Additionally, he is a board member of The National Association of Investment Professionals (NAIP) and FM World Charities. He conducted a groundbreaking behavioral healthcare study on retail stockbrokers that indicated that 23 percent of the group measured met criteria for major depression. He writes columns for thestreet.com, On Wall Street Magazine, and Traderdaily.com where skills are offered to improve the traders’ and advisor’s performance edge throughout volatile markets. Alden has created the “Bullish Thinking Workshop,” “Subtle Sales” and “Channeled Rage workshops” for use in both the financial and legal realms. His company works directly with brokerage houses and hedge funds to assess, intervene, and eventually meet the bottom lines of each employee in terms of productivity. Workshops are also focused on team building and team effectiveness. His research has been presented at both national and international conferences (A.P.A., ICPP). Cass has also conducted workshops with the Security Industry Association, The Wall Street Branch Managers Meeting at the Federal Reserve Bank of New York, The Silver and Zinc Institutes, and the London Bullion Market Association. Tune in!
Plan A for the Planet: Productivity Mastery #90 with Lubomila Jordanova
1:05:08We start the New Year with episode #90 of Productivity Mastery, in which we talk about Plan A for the Planet with the amazing founder of the company, Lubomila Jordanova. She shared with us a lot of valuable information and tips regarding: 💡 Climate change and how you can positively contribute as a company, 💡 Time management tactics for working on various projects, 💡 Building company culture with humour and trust, 💡 Having an everything-is-possible mindset, and more! Lubomila Jordanova is the co-founder and CEO of Plan A, a Berlin-based company developing an end-to-end platform that uses machine learning and science to enable businesses to manage and improve their carbon and ESG performance. She is also the co-founder of the Greentech Alliance, a community of over 1000 startups that are connected to over 500 advisors from VC, media, and business. Prior to Plan A, Lubomila worked in investment banking, venture capital, and fintech in Asia and Europe. She is a BMW Responsible Leader, Marshall Fund Fellow for 2021, 100 Top Women in Germany 2020 (Focus Magazine), and Top 50 Women in Tech in Germany 2021 (Handelsblatt). Tune in!
[bonus] The Culture of Giving: The Leaders Who Care - Episode #44 with Masami Sato
1:00:43In this special bonus episode on Productivity Mastery, Stoyan Yankov, the co-founder and co-host of The Leaders Who Care podcast and community platform, interviews Masami Sato - Founder and CEO of B1G1 (Buy1Give1). In this episode: ✔️ What makes Japanese companies the most sustainable in the world, ✔️ Reevaluating consumerism lifestyle and focusing on giving vs taking, ✔️ Why "thinking small" can create a much bigger impact, ✔️ How to build a team of truly caring people, ✔️ Practical steps to create a giving culture in any business, and so much more! Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world. She has been a serial entrepreneur since 2001, starting and running several commercial enterprises, all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007. Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’. Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is a two-time TEDx speaker and frequently invited to international events, podcasts and interviews. Tune in!
Servant Leadership & The Story of Starbucks: Productivity Mastery #88 with Howard Behar
58:50In episode #88 of Productivity Mastery, we’re having a very special and inspiring guest, the man who coined the phrase “We work in a coffee business serving people, but we’re in a people business serving coffee” and built Starbucks as we know it today, the former president of Starbucks Coffee Company International and the author of It's Not About The Coffee: Leadership Principles from a Life at Starbucks, Howard Behar! He shared with us a lot of valuable information, including: 💡 What is servant leadership and how it became part of Starbucks, 💡 How to create a company culture of care, 💡 Some incredible stories about expanding the Starbucks franchise, 💡 How to live up to your values, and much more! Mr. Howard Behar's career in business spans over 50 years, all in consumer-oriented businesses covering several industries. He retired from Starbucks Coffee after 21 years where he led both the domestic business, as President of North America, and was the founding President of Starbucks International. During his tenure, he participated in the growth of the company from 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for 12 years before retiring. Mr. Behar is currently a Trustee for the Sheri and Les Biller Family Foundation and is on the advisory board of Anthos Capital. He formerly severed as a board member for Starbucks, GAP, Shurgard, University of Washington Foundation, and IDTech to name a few. Mr. Behar is committed to the development and education of our future leaders and has been a longtime advocate of the Servant Leadership Model*. He has also authored two books on leadership titled "It's Not About the Coffee" and "The Magic Cup". Enjoy listening and stay #productive! #starbucks #servantleadership #startup
The Path to Presence and Confidence: Productivity Mastery #87 with Milica Radak
1:10:05In episode #87 of Productivity Mastery, we're paying attention to a very important topic, especially for the female entrepreneurs - The Path to Presence and Confidence. Our guest is the inspiring Milica Radak, whose amazing story you can read below. Milica shared with us a lot of valuable lessons, including: 💡 The importance of embracing your emotions and listening to your body, 💡 Living your womanhood, 💡 How to deal with past guilt, shame and fear, 💡 How to be more mindful and confident, and much more! Milica Radak was born in Belgrade, Serbia and immigrated to Canada when she was 11 years old. She is also a single mom of 2 amazing girls, and someone whose life mission is to live as easy, as joyful and as peaceful of a life as possible. But it wasn’t always this way. Milica grew up believing that “Life is hard. A struggle. A survival game.” Thus, it was not too foreign to her when she started struggling with food and body image during her teenage years. Like most, Milica turned to dieting, starvation, overexercising and desperately seeking safety in her own body. It didn’t feel safe to be at her natural weight, so she forced and manipulated her body through food and exercise just to fit into a social ideal. After having her children, Milica started investing more time into herself and her own well-being. She started seeking answers to the most important questions like: “What do I really want from life?” and “Do I really want to spend all my time thinking about food and how to be skinny?" And once she asked, answers started pouring in... Milica knew she wanted peace, freedom and joy. "I knew I wanted more, so I went after it with all I had. Now, I have finally come to a place where I can hold space for other people’s stories and guide them to their own path to feeling confident in their body while enjoying the foods they love, still being mindful of their physical, emotional and mental health." Having gone through a massive personal transformation and learned countless valuable lessons on her journey, today Milica works as a mentor and coach. Milica provides personal coaching and uniquely-tailored guidance through highly effective mindfulness and self-awareness techniques, and helps people to break free from their patterns so that they can begin designing the future of their dreams. Find Milica on Instagram as @barenaked_me and learn more via https://barenakedme.com/ Enjoy listening and stay #productive!
Building a Success-driven Community: Productivity Mastery #86 with Irina Obushtarova
1:06:47In episode #86 of Productivity Mastery, we talk about Building a Success-driven Community. And our guest is the Co-founder & CEO at The Recursive, Irina Obushtarova. Spreading the news about innovation & startups in Southeast Europe, that's Irina's mission, so she shared with us lots of candid lessons including: 💡 Her startup experience, past failures, and how she learned from them 💡 How to build a community of success-driven people 💡 How to make your workers relate more to your projects 💡 Some useful leadership tips for perfectionists, and much more! Irina started her career path in Vienna, working in media and communications. In 2016, she made her first attempt as an entrepreneur when she co-founded WelcomeBuddy - a platform for expats in Austria. The venture failed to launch, but the experience gained had a huge effect on her decisions later on. On one side, by observing how migration trends in Europe lead to massive brain drain in Southeast Europe, Irina identified a new mission. On the other, Irina also developed a strong passion for disruptive business models and the startup world. Later on, she gained experience in digital marketing and sales, working for various tech companies in the B2B segment in DACH. In 2018, Irina decided to move back to Bulgaria - and the media sector, helping establish the first international outlet of Trending Topics in Sofia. Three years later, she and her co-founder, Etien Yovchev, launched the regional media project The Recursive. By combining news media with ecosystem mapping and a content marketing agency, their mission is to help innovative ventures from Emerging Europe scale internationally and get the visibility they deserve. Irina holds a degree in Mass Media & Communication Studies from the University of Vienna. In 2021, she was awarded Female Entrepreneur of the Year by La French Tech community in Bucharest. As a member of the advisory board of Entrepreneurs in Class, Irina is committed to inspiring an entrepreneurial mindset in young students. Enjoy listening and stay #productive! #productivity #podcast #communications #contentmarketing
The Surprising Power of the Real YOU: Productivity Mastery #85 with Ryan Foland
1:07:53In episode #85 of Productivity Mastery, we talk about The Surprising Power of the Real YOU. And the person to take us through this journey is the super-energetic and inspiring speaker/author/artist - Ryan Foland! He shared with us his valuable expertise, including: 💡 How to really connect with your audience 💡 Telling the story of the Real You 💡 How to create a true personal brand 💡 Becoming a speaker in 2021, and much more! Ryan Foland is a high-energy speaker, author, and consultant who teaches entrepreneurs and executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke branding strategies. He specializes in helping leaders harness the power of authenticity by teaching them how to create content that reveals their whole self to drive differentiation, growth, and loyalty. Ryan believes in the simplicity of messaging and of simply being you. He is recognized for his expertise when it comes to marketing people, which is most commonly known as "personal branding." His clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives. In his book, Ditch the Act, published by McGraw-Hill, Ryan shares the art of being perfectly imperfect. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. For fun, Ryan loves to sail, rap, and draw Stick Figure NFT art. Learn more at ryan.online Enjoy listening and stay #productive!
Growth Mindset & Growth Hacking: Productivity Mastery #84 with Maja Voje
1:03:59In episode #83 of Productivity Mastery, we talk about Growth Mindset and Growth Hacking. And our guest is the Best-Selling Instructor & Podcaster, Maja Voje. Being also a growth advisor, Maja shared with us tons of valuable lessons and practical advice, including: 💡 Leading a business through a growth mindset 💡 How to create a collaborative culture in your company 💡 How to market and monetize a knowledge product 💡 Creating content by learning to listen to your audience And much more! Maja Voje is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. As a lecturer, she participates in one of the best-selling online courses at the Udemy online classroom, which has already been taken by more than 51,000 international students. As a consultant, she has helped develop growth strategies and build growth teams for more than 300 American, German, Austrian, Swedish, Belgian, Dutch, and Slovenian companies operating in international markets. In her career, she has helped several companies invest up to 10-25 million and scale from 20 million to 60-100 million in yearly revenue. Maja studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade. Enjoy listening and stay #productive!
[keynote] The Unsexy Truth about (Startup) Success: Productivity Mastery #83 with Stoyan Yankov
42:59We all love to hear stories about successful companies and the next unicorn that has emerged in the region. We go out and tell everyone how “cool” it is to be an entrepreneur and post about it on every possible social media account. Let's take a pause! And let's have a real talk! Entrepreneurship is not only "sunshine and roses." It takes relentless commitment, and often the journey is much harder than we expect. What does it really take to build a long-term successful company? What mindset, strategies, and unsexy habits are required to grow a peak-performing team that has what it takes to succeed? Productivity & Performance coach and Global Speaker: Stoyan Yankov will share key learnings that he's discovered together with his co-author: Cristobal Alonso (CEO, Startup Wise Guys) while writing a book about startup culture and performance, and interviewing hundreds of successful founders from the region. Get ready for a ride! Tune in!
Leading Creative Teams: Productivity Mastery #82 with Lauren Pleydell-Pearce
59:13In this episode, Lauren shares with us a variety of insights from her experience and gives a lot of practical advice, including on: 💡 Achieving productivity through prioritization 💡 How to nourish your team and make them motivated to do their best 💡 How to develop an onboarding process strategy 💡 The difference between striving for excellence and struggling with perfectionism ...and much more! Lauren leads consultant PwC’s design practice. The British native has spent the last 15 years building and leading diverse design teams and has realized large-scale projects for global brands including Audi, Coca-Cola, Huawei, Heineken, and Unilever. Listed by business magazine Campaign as one of “30 female creative trailblazers in the UK,” Lauren is an avid supporter of initiatives such as “Creative Equals,” “SheSays,” and “Who’s Your Momma.” But work doesn’t end at the doorstep for the Executive Creative Director who also likes solving design challenges in her private life, describing herself as an “OCD house renovator.” Enjoy watching and stay #productive!