Product Marketing Insider

In this special episode of Product Marketing Insider, GhostRanch CEO Mikey Mioduski sits down with Chris Lynch, CMO at Mindtickle. They discuss why presentations are so important, how demos have evolved and why they're so hard to nail, packaging and positioning through storytelling, and more.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, a Senior Consultant at Clozd.Scott manages win-loss programs to help enterprise organizations systematically and helps them uncover why they win and lose deals in order to improve win rates.During the discussion, Scott shared how product marketers can win at win/loss analysis, focusing particularly on:What an effective win/loss program looks like,How product marketers can incorporate win/loss into sales,The role of VoC in the win/loss process,How product marketers can get buy-in from key stakeholders when conducting win/loss research,Top tips for analyzing the results of win/loss interviews and how findings can be used to improve a product or service, andThe measures that can be introduced to ensure win/loss takeaways are being shared effectively.

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS).Holly is a seasoned practitioner with 12 years of experience in the product marketing field and in this episode, we explore a variety of discussion points, including:What the product marketing team looks like at AWS.Her product marketing highlight of 2022.The significant industry shifts she's observed in the last year.The traits of an effective product marketer. KPIs she uses to track team performance.How PMMs improve awareness amongst internal teams.How she thinks product marketing will evolve in 2023.Her biggest product marketing success story, to date?

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media.The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs.Rebecca touches on a variety of talking points, including:Her product marketing highlight of 2022,Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved,How she prioritizes team goals, and whether there's a degree of flexibility with these goals,The processes in place to achieve short and long-term goals,Which teams she works with most to achieve your targets, and how tasks are delegated,Top tips for building a diverse team with the expertise needed to achieve common goals, andWhat she deems the best practices for developing and managing cross-functional teams.

In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta.Madison is a creative, innovative marketer with a passion for amplifying product potential, creating unparalleled user experiences, and creating powerful platform narratives.Madison was awarded with the Product Launch of the Year Award 2022, as part of the Product Marketing Awards, in recognition of her work on the launch for ClickUp Whiteboards, and in this episode, she discusses product launch strategy in further detail.

This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing.During the episode, Kirsten focuses on a breadth of discussion points, including how she defines digital transformation and how it can be integrated into a product marketing strategy to optimize the customer journey and improve conversion rates.Kirsten addresses the role digital transformation can have on refining digital channels such as company websites, social media channels, and automation tools and offers advice to teams and companies in the early stages of shifting to digital.She also highlights how product marketers can secure buy-in from key stakeholders when laying the groundwork for their transformation program.

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. who shares her expertise on product messaging.Ashley lifts the lid on a variety of transferable insights, including how to elevate brand messaging to target C-suiters, tips for developing and evaluating existing messaging, how to use messaging to effectively highlight your USPs, and a whole lot more.

This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google.Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly.Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs.

In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can improve their GTM strategy.

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.