The PRmoment Podcast is a series of life story style interviews with some of the leading lights of UK PR.
Matt Neale, CEO of Golin, on the PRmoment Podcast
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47:38Welcome to the PRmoment Podcast. On the show today, we've got Matt Neale, Golin's global CEO. I first met Matt just after we launched PRmoment in around 2008 when he was co-CEO of Golin in London.Since then, Matt's moved to New York, been promoted goodness how many times and now runs Golin globally. It's great to see a Brit in a global role at a big global agency.Matt joined Golin in 2005 from its then sister agency Weber Shandwick - he was appointed joint MD of the London office alongside Jon Hughes.It worked out, and Golin London started to fly. Matt was promoted to President International in 2011 and was appointed global CEO in 2019. It’s been widely reported that Golin had revenues of approximately $300 m in 2022. Golin works predominantly in the consumer and healthcare sectors.Thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Matt and PRmoment founder Ben Smith discussed:2 mins Matt predicts whether Trump is going to win.6 mins Matt reflects on the news that BCW and Hill & Knowlton are going to merge to form Burson.11 mins Matt talks about the Group CEO role and how it's different from the CEO role.16 mins Matt reveals how the move to America came about.19.30 mins Will Matt be the last Brit to make it to hold one of America’s big PR jobs?20 mins What does America think of the UK now? “8 times out of 10 - when the UK makes it onto mainstream news - it’s about the Royal Family.”25 mins How much bigger are PR budgets in the US than in the UK?“A good rule of thumb is that the US PR budget is 10x the UK budget.”27 mins Matt explains the reason behind the higher salaries in the US.29 mins Matt gives his advice to anyone who's at the start of their PR agency CEO journey.35 mins Matt talks about how three people have mentored him: Fred Cook, David Brain and Andy Polansky.40 mins How has the PR agency model changed in recent years?43 mins Does Matt reckon he’ll ever live in the UK again?
January 2024 PR Pitches and M&A Review
41:19Welcome to our January 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew was also co-founder and managing partner at PR agency Frank, before stepping back in 2020 to found Andrew Bloch & Associates.Before we start, a plug for our latest webinar launch; the topic for this one is “How to track the success of an earned media campaign." tickets are free and we’re putting this one on in partnership with our good friends at Carma. The event is promoted on the homepage of PRmoment.Thanks also so much to the PRmoment Podcast sponsors the PRCA.2 mins We kick off with some thoughts from Andrew and I on WPP’s merger of BCW and Hill&Knowlton“It’s really nice that they are honouring Harold Burson.”“It’s potentially going to be the biggest PR agency in the UK… taking them ahead of Brunswick.”“You rarely merge two firms together because they are doing so well.”“It's been reported that both of these firms had a tougher time in America; they’ve had a better time of it in the UK.”“It just makes sense. You don’t need that many agencies in one group, especially when they have that much overlap.”7 mins A discussion of January’s biggest PR pitch wins:The Dept for Science, Innovation and Tech appoint Unlimited and Pablo as lead creative and strategic partners, with Nelson Bostock Unlimited providing the PR support. Andrew pays tribute to Nelson Bostock co-founder Roger Nelson, who passed away recently.Iceland appoints Tangerine for creative consumer, corporate, sustainability, crisis and social.“A massive win for Tangerine.”The Savoy hires the PR agency Fox Communications to handle media relations, digital media, and influencers.“A lot of specialist agencies have done extremely well in the last few years.”Sudocrem appoints Brazen.Kidney Cancer and UK Reflo, the sustainable performance wear brand, appoint PR agency PHAOatley appointed Blurred for consumer, corporate and public affairs work following a 6-way pitch. Nest - Britain's largest pension scheme backed by govt - also hire Blurred. Henkel appoints BCW (soon to be Burson!) The Ministry of Justice appoint Kindred on £1.3m Luke “The Nuke” Littner -the teenage dart sensation who reached the final of the world championships, has appointed Soapbox London.Airbnb appoints The Romans. Previously, Hope&Glory has held the Airbnb account for nine years, and Andrew and Ben pay tribute to that body of work.Giff Gaff appoint Splendid for a strategic and creative comms brief.Stonegate Group - Pitch. The UK's largest pub company, operating nearly 5,000 pubs, includes brands like Slug & Lettuce and Walkabout. “It’s busy and this time of year is always busy. We’re still facing some of the challenges we saw last year...which is delaying decisions.”"Whenever there is a lack of confidence in the economy, there is a lack of confidence in making appointment decisions.”30 mins A round-up of PR’s January’s M&A activity“2024
My career in hindsight: Kindred’s Sharon Bange on the PRmoment Podcast
37:10Welcome to the PRmoment Podcast. On the show today, I’m chatting with Sharon Bange, joint managing director at Kindred.Sharon has been at Kindred for an extraordinary 20 years. In that time, the business has seen huge change, including nearly going out of business when the then-new Conservative government came into power in 2010. It’s one of those firms that has consistently punched above its weight when it comes to creative, award-winning work.Kindred is a consumer PR firm that has a fee income of £3 million and 35 employees.Before we start, we’ve got some huge news - you need to enter The PRmoment Awards 2024 quickly.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and with no additional entry fee, we’ve launched a regional champions scheme so we can reach the work right across the UK. The final entry deadline is 26th January.Thanks so much to the PRmoment Podcast sponsors the PRCA.2 mins Sharon talks about why she originally wanted to be a social worker, rather than work in PR?4 mins Sharon talks about why she’s currently undertaking a Psychology Master's.7.30 mins Has an increased knowledge of psychology made Sharon view PR campaigns differently?8.30 mins Sharon has spent 20 years at Kindred. How come?“It’s not been one job. There have been many different guises over the years.”“When you’ve been somewhere that long, you help shape the values of the place.”“It’s not that I’ve never had a reason to leave…it’s that there’s always been lots of reasons to stay.”13 mins. We covered it in 2019 when Sharon previously came on the show, but briefly, she talks us through how and why Kindred, with a fee income of approximately £8/9 million at the time, lost 90% of its clients in a couple of months back in 2010.“90% of the clients were in the public sector…by the summer, the business had been completely decimated.”18 mins Sharon reveals her in hindsight lessons of her career1. Don’t be a clone“20 years ago, I felt the pressure to conform to how I thought PR people should be…it was still trouser suits back then.”2. Question everything“At Kindred, we want and expect people to have more of a voice; it’s their agency, too.”3. Know your role as an employer “We’re a business, an employer. Not a family.”4. People are specialists, not generalists, and that’s fine“We don’t have generalists any more. We have multi-specialists.”29 mins How has PR changed?“There are more people with deep expertise that make PR more sophisticated.”31 mins Does Sharon worry about the current state of the media?33 mins How has Kindred kept its creative edge after all these years?34 mins. How tough was the process of becoming a B Corp for Kindred?
How technology is rebooting communications: Ashwani Singla, founding managing partner of Astrum Reputation Advisory
39:10Welcome to the PRmoment Podcast. On the show today, I’m chatting with Ashwani Singla, founding managing partner of Astrum - Reputation Advisory. Astrum is an Indian PR firm which specialises in reputation management and corporate communications.It employs 30 people in India and one in America!Ashwani set up Astrum in 2015, previously he worked for the likes of Genesis Burson Marsteller and Penn Schoen Berland.Most of the listeners of this podcast are in Europe, so I thought it would be good to get an Indian perspective on how technology is likely to change PR. The scale of India’s technology sector is obviously huge, and it’s interesting to get a perspective from a country whose GDP is growing at over 7%, compared to the UK’s at about 0.5%.Before we start, we’ve got some huge news - The PRmoment Awards 2024 are OPEN! The final entry deadline is on January 26th.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and with no additional entry fee, we’ve launched a regional champions scheme so we can reach the work right across the UK. Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Ashwani and PRmoment founder Ben Smith discussed:2 mins Astrum recently published a report on how communicators can navigate the digital disruption we’re seeing currently. Ashwani talks us through the three conclusions coming out of that report.3 mins The report was titled “Technology Reshaping Communicators?” What were the lessons from the report about how AI is likely to change the framework for effective reputation management?9 mins How are consumers responding to AI-produced content in India?“Content consumption is going to become more personalised, experiential, and immersive.”11 mins Does AI mean that reputation management as a business function requires a reboot?“Social science, data science: to be able to assimilate information and patterns quickly to be able to create content.”“You must be proficient at making videos…visual storytelling is the next skill you must acquire.”14 mins Ashwani talks about the example of Prime Minister Modi as a 360-degree communicator.16mins “Largely our consumption of content is going to go through the mobile phone.”18 mins What are the dominant channels on mobile in India?19 mins Where does India see itself from a global economic and political influence perspective? “India sees itself as the voice of the global South.”“India is not dependent on exports like China, it is largely a domestic economy. That makes it unique and a robust, stable economy.”25 mins Are we seeing a change in how consumers use social media? Closed digital channels such as WhatsApp are ever more popular. That has huge implications for how brands use social media.27 mins Aswani talks about how deepfake content has already become an industry and how it was used in the Bangladesh elections."Big tech has become a big risk for governments…so compliance is going to play a very big role in the reputation (of big tech firms.)”34 mins Do we have enough good senior in-house corporate comms decision-makers to lead the PR sector through this period of huge change?“I see a FOMO factor in the (PR) industry.”
The intersection of Purpose, ESG and CSR with Lewis Iwu, founding partner at Purpose Union on the PRmoment Podcast
41:40Welcome to the PRmoment Podcast. On the show today, I’m chatting with Lewis Iwu, founding partner at Purpose Union, about the intersection of Purpose, ESG and CSR.Are the terms interchangeable? Has Purpose superseded CSR and how much confusion is there both amongst communicators and consumers about the crossover between these terms?Purpose Union was co-founded by Lewis in 2019, has about 20 employees and previous clients include Natwest, Sky and The Wellcome Trust. The agency specialises in corporate counsel and communications strategy. All its work is purpose-related.Before we start, we’ve got some huge news - The PRmoment Awards 2024 are now - OPEN!There are some exciting changes this year; we’ve tweaked the categories and refined the entry form, and with no additional entry fee, we’ve launched a regional champions scheme so we can reach the work right across the UK. The final entry deadline is 26th January.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.2.30 mins From a communications perspective, how does Lewis define the differences between purpose, ESG and CSR?“ESG is investor relations communicating to markets about your credentials as a sustainable business, a business that cares about society.”“There is a movement away from CSR... Companies have become more sophisticated.”7 mins To what extent have brand purpose and ESG been negatively impacted by the anti-woke movement?10 mins What is the role of comms in purpose policy within a business?13 mins As a comms agency, is your role to help companies find their purpose or is the assumption that they already know that?15 mins Purpose Union has developed a scorecard model that helps companies decide whether they should speak out on specific issues. Lewis talks us through how that model works.17 mins How do companies balance the risk of not speaking out versus the risk of not speaking out?21 mins Has an organisation's purpose become more important for its employees than its customers? 24 mins Does the structured nature of the B2B buying process make purpose more important for some B2B brands than those targeting end consumers?26 mins Do most consumers really care about the purpose positioning of one company, compared to its competitors? Don’t consumers care more about the product, the price and the convenience of the distribution?29 mins What are the three questions Lewis asks organisations before they respond to purpose-related issues?34 mins The CEO is completely crucial to an organisation's purpose strategy, right? If they don’t get it, you're doomed, aren’t you?35 mins The purpose and environmental event caravan grows every year. What are the roles of events like Davos and COP? Do they help drive progress, or have they become a distraction?37 mins What is the role of the comms director in setting and driving an organisation's purpose strategy?
My career in hindsight: Bieneosa Ebite on the PRmoment Podcast
42:23Welcome to the PRmoment Podcast. On the show today, I’m chatting with one of my favourite people, the wonderful Bieneosa Ebite. Bieneosa is head of communications and government affairs, inclusion & diversity at GSK.In this regular format of the PRmoment Podcast with Ben Smith, we’ll be catching up with UK public relations leaders - and our guests will share their, in hindsight, secrets that they wish they'd known when they started their careers!Bieneosa Ebite joined GSK 18 months ago. Previously, she was at Centrica for eight years. She ran her own agency, Bright Star Public Relations, from 2007 to 2014, but Bieneosa is best known as the chair and co-founder of Ignite, which was the original not-for-profit organisation established to promote the benefits of cultural diversity in public relations. Before we start, we’ve got some huge news - The PRmoment Awards 2024 are now - OPEN!There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and with no additional entry fee, we’ve launched a regional champions scheme so we can reach the work right across the UK.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what Bieneosa and PRmoment founder Ben Smith discussed:2 mins Bieneosa tells us why, for the “first time in my life, work doesn’t feel like work.”“My purpose as a human being is aligned with what I’m doing professionally.”“How do we get more people from underrepresented groups into the STEM (Science, Technology, Engineering and Maths) sector careers.”5 mins Improving diversity is a wide remit: Bieneosa talks us through where she tries to make a difference in your current role.9 mins Does science and, more broadly, STEM have the same diversity issues as public relations?“One of the things that is missing is representation at the senior level in the public relations sector.”“When I started in PR, I didn’t feel like I belonged.”“People have left PR because they don’t feel welcome.”14 mins Bieneosa and Ben reminisce about how and why Ignite was a trailblazer!“Having a community is great, but I’m all about campaigning to make change.”“What I found was that at that time, diversity and inclusion almost was like a fashion for PR…it was in vogue for a time, and then it would go quiet.”18 mins Here is the link to Ben Smith's interview with Taylor Bennett Foundation alumni Kwaku Aning, Shanice Hoo Mills and Toni Adeola on a recent PRmoment Podcast.“If you want to see change, you have to agitate. Otherwise, nothing will happen.”“When it’s something that affects you…ten years is too long… You want change now.”“If you address things head-on, you stand a better chance of being able to solve issues. If you skirt around it and don’t want to say the word (racism) - nothing will ever change.”32 mins What would Bieneosa do differently in her career if she had her time again?“Investing in a mentor or a coach is something I didn’t do early enough.”34 mins What is the difference between a mentor and a coach?39 mins Looking back at public relations’ DE&I journey - how does Bieneosa think PR is doing?40 mins What KPIs does Bieneosa a look for when assessing a sector's progress on DE&I?
The Global Creativity Review for 2023
40:02Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity we saw last year.On the show today to help us review some of the best creative work are:Clare Morris, Clare Morris, associate director, PremierDon Ferguson, Don Ferguson, deputy MD, Hope & Glory PRLora Martyr, creative director, Taylor HerringTo remind the listeners of the rules - our creatives are not allowed to choose their own work! You can enjoy the video version of this episode here. This is part of our regular series of creativity reviews, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here.If you’re listening to this show and you’re inspired to shout about your creative credentials, why not enter our work into the PRmoment Awards? The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting the show.Here are the campaigns that made it into this 2023 creativity review:2 mins January: 1072 Bad Apples4 mins February: IKEA and Shelter6 mins March: Dove TurnYourBack7 mins March: Adidas, Wiggle and Muslim Hikers9 mins April: Jacquemus Bags on Wheels in Paris13 mins April: People Like Us Auto Correct Billboards14 mins June Netflix and Black Mirror16 mins June: Barbie, Barbie and more Barbie21 mins July: Enchanté gender equality?24 mins July: Maybelline CGI stunt27 mins September: Alzheimer’s Research UK31 mins October: Norwich City FC’s video for World Mental Health Day34 mins October: Jaffa Cakes, Bonnie Tyler and the Total Eclipse38 mins November: Doritos’ ‘crunch cancellation’ for noisy gamers
The PR Review 2023, with W Communications founder Warren Johnson
38:38It’s been a funny old PR year. Some firms have had a tough time. Some firms have sadly gone bust, but many, possibly the majority, have seen growth of 5-10%. And in a decent number of cases, they’ve grown more than that.So it’s a difficult year to try and sum up, but on the show today, I’m joined by W founder Warren Johnson, and we’re going to talk through the key themes and challenges that 2023 has brought to the PR agency market.Warren founded W Communications in 2009, and it now has global revenues of £25m and an employee headcount of 200 globally, with 120 in London at W, 40 at Lotus, 25 employees in Singapore and 15 in New York.W has grown at low double digit growth in 2023.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting this podcast.2 mins How has 2023 been for W Communications?“We’ve delivered our EBITA numbers, but it’s felt like a real slog this year.”“We had a super strong start to the year; the summer was very flat, and we’ve seen a strong recovery in Q4.”4 mins Ben Smith asks Warren: “Does W have lots of fantastic clients who don’t spend enough money?”“The dynamics of the industry have changed radically over the past couple of years and we’re now at this weird hybrid of low retainers with projects on top…When the economy starts spluttering, that model collapses a bit.”“Nothing got cancelled. It just got delayed!”“That's why we’re seeing bankruptcies; this is coming off the back of the biggest wage inflation we’ve seen in a couple of decades.”“There was a massive fight for talent last year. People overpaid for often mediocre talent… So you’ve got the highest wage bill you’ve looked at, just as the days of the guaranteed retainer become a thing of the past.”“A lot of PR people want to be liked… If your revenue is dropping, the only way to protect your margin is to reduce headcount. And most people don’t like to do that.”9.30 mins Why are clients reducing spend?10.30 mins Are clients willing to pay for the extra specialist advice that agencies are employing? 11 mins How is PR’s battle with other marketing services agencies going?“We’re (PR) is doing great. It feels like there are a lot more social briefs knocking around.”“If you can apply an earned media mindset and lens to influencer, to talent, through to live, through to advertising, you are going to provide solutions that can often be more cost-effective than what their (the client) is normally getting.”12 mins Has the gradual reduction of retainer accounts and the formation of a low retainer/project hybrid client relationship made the PR agency business model less profitable than it used to be? “We’re looking at a much more dynamic, agile resource-based (talent) system now for agencies.”14 mins How can PR firms rebuild their margin?“There is still the same amount of money in the market, you just need a sharper business model.”“The opportunity to go beyond PR is vast…we’re increasingly doing earned advertising campaigns. Clients are interested in a more earned mindset when it comes to above the line.”“The last two ye
The 2023 PR Pitches and M&A Year in Review
46:02Welcome to our 2023 Year in Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.He is the founder of Andrew Bloch & Associates, where he advises firms in the marketing services sector. His portfolio includes non-executive director, board advisory, consultancy and project roles for a range of businesses and agencies.Andrew co-founded PR agency, Frank, where he is still a shareholder.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we’ve tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment’s data and insight partners, Meltwater, for supporting the show.2 mins Andrew talks about December’s M&A activity: PHA acquired Leeds-based creative comms consultancy MCG.Premier acquired Edinburgh-based The Corner Shop PR. It will be renamed Premier Scotland.Brands2Life was acquired by the Scandinavian holding company Paritee. Brands2Life has a fee income of £21 million and circa 180 full-time employees.“It’s not easy for an agency to remain at the top of their game for so many years, and that is what Brands2Life has done.”6.30 mins December pitch wins: 8 mins Our Review of Pitch PR Wins and M&A Review for 2023January 2023 Pitch Highlights10 mins January’s PR M&A Highlights“One of the biggest M&A deals in the sector. ““Teneo will give Tulchan an international footprint.” “I don’t think this will be the last acquisition we see from Teneo.” 12.30 mins February 2023 Pitch wins highlights“They become part of a roster that included Cow and Edelman...the first in a stellar year for The Romans.”“Kuoni is a big big win.”13.30 mins February’s PR M&A highlights“A landmark deal for Markettiers”15 mins March’s pitch wins highlights“A very significant win for MSL, who have one of the strongest social media units within the PR space.”17 mins March’s 2023 M&A Highlights20 mins April’s pitch wins highlights:“Supermarket comms is about as tough as it gets.”23 mins April’s 2023 M&A Highlights“Goat is a very data-driven influencer influencer agency.”“This will give Camarco global reach and deep expertise in corp advisory.”25 mins May’s pitch win highlights:27 mins May’s M&A Highlights28 mins June’s pitch win highlights29 mins June’s M&A Highlights31 mins July’s pitch win highlights33 mins July’s M&A Highlights:.34 mins August’s PR Pitch Wins35 mins August’s M&A Highlights36 mins September’s PR Pitch Wins37.30 mins September’s PR M&A Highlights<
The PR Talent and Recruitment Year in Review, with Dean Connolly, founder at Latte
24:27Welcome to our Recruitment Year in Review on the PRmoment Podcast, where we look at the PR job market with Dean Connolly, founder & PR recruitment director at Latte.We look back at the talent trends in PR for 2023. The year has seen huge changes in the PR recruitment market. Back in January, we were in the midst of a significant talent war in the sector, which saw a raft of above-inflation pay rises - but the cost of living crisis and a tougher trading environment saw the dynamics of the PR talent market turn on its head in Q2 and Q3 - before a picking up again in Q4.If you’re interested in keeping an eye on the best PR jobs, do make sure you subscribe for free to PRmoment’s Top 10 PR Jobs updates each week.A reminder that the early bird entry deadline for the PRmoment Awards is Friday, 15th December and the final entry deadline is Friday, 26th JanuaryFinally, thanks so much to the PRmoment Podcast sponsors the PRCA.Here’s a summary of what Dean and PRmoment founder Ben Smith discussed:2 mins Dean talks about how 2023 was a year of 2 halves from a talent recruitment perspective.“It’s become easier for agencies to attract talent.”“For tech agencies, some have made redundancies, but we've seen some small and mid-size players growing at a rapid rate.”8 mins The second half of the year has seen a number of ups and downs in hiring trends.“There is positive sentiment heading into 2024.”10 mins Ben and Dean reflect on the reality that 2023 saw far fewer redundancies in PR than many had feared.“People that got made redundant got snapped up quickly.”“Once you’ve done three years in a sector - you’re seen as a specialist. Event at account exec.”“We’ve seen (the) consumer (sector) really quieten down this year. We’ve (Latte) pivoted as a business and taken on more corporate and tech roles.”“If you're hiring, it’s a better market at the moment.”14 mins Dean updates us on some of the biggest PR moves in the last month or so. Including Ali Kramer joining Fight of Flight, Elle Bellwood joining The Academy and Leila Ager being promoted to managing director of corporate and public affairs at BCW in London (an internal move.)“We’re seeing a lot of mid-sized agencies hiring creative teams.”18 mins Dean's top 3 PR talent predictions for 2024:1. “2024 will see the PR talent market continue to loosen.”2. “The debate around hybrid working in PR will die.”3. “Agencies that invest in their employer brand will win the fight for talent.”“An employer brand makes it ten times easier to recruit talent.”21 mins Agencies need to tighten up their recruitment processes: “A 3 stage interview process (is the) maximum.”“If you (the employer) can wrap up the interview process within three weeks, you will have a shot at securing the best talent.”24 mins What is the average length of the recruitment process in PR?